Panasonic and UNESCO Renew Strategic Partnership Agreement

  Panasonic and UNESCO Renew Strategic Partnership Agreement

Business Wire

OSAKA, Japan -- June 18, 2013

Panasonic Corporation (TOKYO:6752) and UNESCO announced the renewal of their
strategic partnership agreement today. The new agreement will run for two
years from June 2013 to May 2015.

Irina Bokova, UNESCO Director-General, and Takumi Kajisha, Senior Managing
Executive Officer of Pana ...

Irina Bokova, UNESCO Director-General, and Takumi Kajisha, Senior Managing
Executive Officer of Panasonic Corporation, at the signing ceremony on June
18, 2013 (Photo: Business Wire)

The strategic framework agreement was signed by UNESCO Director-General, Ms.
Irina Bokova and Senior Managing Executive Officer of Panasonic Corporation,
Mr. Takumi Kajisha, on June 18, 2013, in Phnom Penh in the Kingdom of
Cambodia, on the occasion of the 37^th session of the World Heritage
Committee. The partnership aims to raise awareness about the conservation of
UNESCO World Heritage sites and to promote environmental education for the
next generation through the World Heritage Education Program. Through this
partnership, Panasonic has promoted joint programs in the fields of "education
for the next generation", "communication", and "technological support" over
the past two years (June 2011 to May 2013). Following the renewal of the
partnership agreement, Panasonic plans to further actively promote and develop
these programs in the future.

Irina Bokova, UNESCO Director-General, commented, "UNESCO's work with
Panasonic is an example of partnership for innovation, through collaborative,
on-the-ground actions that are essential for the preservation of our Planet."

Regarding the renewal of the strategic partnership, Takumi Kajisha, Senior
Managing Executive Officer of Panasonic Corporation, said, "Two years have
passed since the start of the partnership, created through the matching of
UNESCO's commitment to the conservation of the environment and the next
generation, and Panasonic's corporate vision, which values sustainability, and
its commitment to contributing to people's daily lives, to society and to the
next generation throughout the world. The various activities being carried out
through this partnership have achieved great results and are becoming well
established. Through our partnership with UNESCO, we will continue to
contribute to society throughout the world."

In the field of "education for the next generation", Panasonic has hosted the
"World Heritage Eco Learning Program" at 11 different World Heritage sites in
ten countries to promote the importance of World Heritage to children. The
program, a collaboration between Panasonic, the UNESCO World Heritage Centre
and selected World Heritage sites, offers children the opportunity to visit
World Heritage sites around the world and learn about UNESCO's work.
Approximately 4,000 children have taken part in the program to date. This
year, on June 17, the "World Heritage Eco Learning Program" was held at Angkor
in Cambodia, and was officially recognized by the Japanese Embassy in Cambodia
as part of the celebrations for the 60^th anniversary of Cambodia-Japan
relations.


In 2012, the World Heritage Eco Learning Program was held at the following
locations:
April 2012        Cultural Sites of Al Ain (UAE)
May 2012           Goreme National Park and the Rock Sites of Cappadocia
                   (Turkey)
Aug 2012           Central Sector of the Imperial Citadel of Thang Long
                   (Vietnam)
Sep 2012           Archaeological Monuments Zone of Xochicalco (Mexico)
Dec 2012           Kiyomizu Temple, Kyoto (Japan)
                   

In addition, the company has also held the "Eco Picture Diary Contest", a
contest where children introduce their own unique global environmental
conservation activities in the form of a picture diary. Originally started in
2008 in Japan, the program has grown globally, and has been held in 51
different countries and regions around the world, with the participation of
approximately 300,000 children. Global award ceremonies have also been held in
partnership with UNESCO, at the UNESCO headquarters in 2011, and at Nijō
Castle in Kyoto, Japan, in 2012.

In the coming two years, the "World Heritage Eco Learning Program" will be
hosted at World Heritage sites in more than ten countries, including Cambodia,
Spain, and Brazil, while other programs, such as the "Eco Picture Diary
Contest", will be further developed.

In the field of "communication", Panasonic has worked in partnership with the
National Geographic Channel to present a World Heritage-focused television
program called "THE WORLD HERITAGE SPECIAL". Since the start of the program in
June 2011, it has been broadcast in 193 countries and regions (440 million
households) around the world.

Panasonic has signed up to continue sponsoring the "THE WORLD HERITAGE
SPECIAL" with the National Geographic Channel for a further two years.

Finally, in the field of "technological support", in addition to supplying its
audiovisual equipment to the UNESCO headquarters, Panasonic has also supplied
its latest 3D technology with "Dive into World Heritage 3D", a 3D system which
allows the viewer to experience the World Heritage sites as if they were
there, and has also provided media training in recording and editing
techniques to young volunteers engaged in World Heritage preservation. In
addition, the company has also established a project to replace incandescent
light bulbs with energy-saving LED lights at World Heritage sites in Japan,
including Shirakawa-Go in Gifu Prefecture, Kiyomizu Temple in Kyoto, and
Itsukushima Shrine in Hiroshima, as well as other World Heritage sites around
the world, such as Prague Castle in the Czech Republic.

Over the next two years, Panasonic will provide its audiovisual systems, such
as its High Definition Video Communication system, and other audiovisual
equipment to the UNESCO headquarters and field offices. The company will also
donate its solar LED lanterns to regions without electricity, and continue its
efforts in the replacement of incandescent light bulbs with LED lights at
World Heritage sites around the world. In addition, Panasonic has been
producing the World Heritage Calendar since 1995, and since fiscal year 2011
(ending March 2011), has been distributing a World Heritage Calendar
application for computers, smartphones and tablets. This application has been
distributed to approximately 9,000 UNESCO schools in 180 countries worldwide
as an educational tool.

Through this strategic partnership agreement, Panasonic and UNESCO will
continue to contribute to the conservation of World Heritage sites and the
preservation of the environment, as well as to the education of the next
generation.

Related Links

'Panasonic × World Heritage' Website:
http://panasonic.net/promotion/worldheritage/
Facebook Fan Page: http://www.facebook.com/worldheritage.with.panasonic
Eco Picture Diary Contest Website: http://pks.panasonic.co.jp/ecorelay/en/

About the UNESCO World Heritage Convention

The United Nations Educational, Scientific and Cultural Organization (UNESCO)
seeks to encourage the identification, protection and preservation of cultural
and natural heritage around the world considered to be of outstanding value to
humanity. This is embodied in an international treaty called the Convention
concerning the Protection of the World Cultural and Natural Heritage, adopted
by UNESCO in 1972. For more information about the Convention, the World
Heritage sites and UNESCO's efforts to preserve them, please visit the website
of the UNESCO World Heritage Centre at http://whc.unesco.org.

About Panasonic

Panasonic Corporation is a worldwide leader in the development and engineering
of electronic technologies and solutions for customers in residential,
non-residential, mobility and personal applications. Since its founding in
1918, the company has expanded globally and now operates over 500 consolidated
companies worldwide, recording consolidated net sales of 7.30 trillion yen for
the year ended March 31, 2013. Committed to pursuing new value through
innovation across divisional lines, the company strives to create a better
life and a better world for its customers. For more information about
Panasonic, please visit the company's website at http://panasonic.net/.

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Contact:

Panasonic Corporation
Tokyo Public Relations Office
Tel: +81-3-3574-5664 Fax: +81-3-3574-5699
Panasonic News Bureau
Tel: +81-3-3542-6205 Fax: +81-3-3542-9018
or
The UNESCO World Heritage Centre
Communication, Education and Partnerships Unit
+331 45 68 11 89 - d.morisse@unesco.org
or +331 45 68 16 60 - d.doubleday@unesco.org
 
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