Neolane Customer, ULTA Beauty to Present at Customer Relationship Management Conference 2013 Retailer Explores how to Gain a Single View of the Customer for Relevant Communications CRMC 2013 Business Wire NEWTON, Mass. -- June 18, 2013 Conversational marketing technology provider Neolane, Inc. today announced that its customer ULTA Beauty will speak at the Customer Relationship Management Conference (CRMC) 2013, being held June 17-19, 2013 in Chicago. Neolane is a Silver Sponsor of CRMC, which brings retailers together to openly share their marketing and CRM strategies, ideas and challenges. ULTA Beauty’s Vice President of Loyalty and CRM, Eric Messerschmidt will present ULTA’s journey in understanding its customer and creating relevant customer communications. One of the largest beauty retailers, ULTA Beauty provides one-stop shopping for prestige, mass and salon products and salon services in the U.S. Retailers have access to a vast amount of rich data, yet many lack a single view of the customer. With inconsistency across various systems, it is nearly impossible to extract valuable customer information and create relevance across all communication channels. Marketers are asked to take this information from disparate systems to better understand their customers, but they are not given any guidance on how or where to start the process. Messerschmidt will address this challenge and also discuss real-life experiences on how the company was able to quickly and efficiently take data sources to create a single view of their customer. During this session, he will provide a step-by-step guide on how ULTA tackled this problem and also generated loyalty among customers by developing targeted communications across multiple channels. Who: *Eric Messerschmidt, Vice President of Loyalty and CRM, ULTA Beauty What: During the session, “Taking the Plunge: A Step-by-Step Guide on Understanding Your Customer,” Messerschmidt will explore: *ULTA’s journey in understanding its customer and creating relevant customer communications *How the retailer transformed its marketing from a “one size fits all” approach to a much more nimble, personalized approach *How the company successfully re-engineered its processes, systems and resources over the course of a single year When: *Tuesday, June 18; 3:50 – 4:20 p.m. CT For more information visit: http://www.thecrmc.com/agenda2. For those interested in tracking the event on Twitter, follow @Neolane and @CRMCRetail. About Neolane Neolane provides the only conversational marketing technology that empowers organizations to build and sustain one-to-one lifetime dialogues, dramatically increasing revenue and marketing efficiency. Born digital, withbest-in-class email and inbound-outbound channel fusion capabilities architected into a single code-based platform, marketers achieve results in record time. Neolane is easy to use for both power and casual users, but powerful enough to drive the most sophisticated marketing strategies. Future proof, Neolane has a track record of enabling its customers to adapt to new customer engagement challenges and exploit opportunities more quickly than their competition.Neolane is used by more than 400 of the world’s leading companies including Alcatel Lucent, barnesandnoble.com, Sears Canada, Sephora Europe and Sony Music. Visit www.neolane.com and read our blog The Cross-Channel Conversation. Copyright © 2012 Neolane. All Rights Reserved. All other brand names, product names, or trademarks belong to their respective holders. Contact: PAN Communications for Neolane Kyla Ruane, + 1-617-502-4300 firstname.lastname@example.org
Neolane Customer, ULTA Beauty to Present at Customer Relationship Management Conference 2013
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