Neolane Customer, ULTA Beauty to Present at Customer Relationship Management Conference 2013

  Neolane Customer, ULTA Beauty to Present at Customer Relationship Management
  Conference 2013

   Retailer Explores how to Gain a Single View of the Customer for Relevant

CRMC 2013

Business Wire

NEWTON, Mass. -- June 18, 2013

Conversational marketing technology provider Neolane, Inc. today announced
that its customer ULTA Beauty will speak at the Customer Relationship
Management Conference (CRMC) 2013, being held June 17-19, 2013 in Chicago.
Neolane is a Silver Sponsor of CRMC, which brings retailers together to openly
share their marketing and CRM strategies, ideas and challenges. ULTA Beauty’s
Vice President of Loyalty and CRM, Eric Messerschmidt will present ULTA’s
journey in understanding its customer and creating relevant customer
communications. One of the largest beauty retailers, ULTA Beauty provides
one-stop shopping for prestige, mass and salon products and salon services in
the U.S.

Retailers have access to a vast amount of rich data, yet many lack a single
view of the customer. With inconsistency across various systems, it is nearly
impossible to extract valuable customer information and create relevance
across all communication channels. Marketers are asked to take this
information from disparate systems to better understand their customers, but
they are not given any guidance on how or where to start the process.
Messerschmidt will address this challenge and also discuss real-life
experiences on how the company was able to quickly and efficiently take data
sources to create a single view of their customer. During this session, he
will provide a step-by-step guide on how ULTA tackled this problem and also
generated loyalty among customers by developing targeted communications across
multiple channels.


  *Eric Messerschmidt, Vice President of Loyalty and CRM, ULTA Beauty

What: During the session, “Taking the Plunge: A Step-by-Step Guide on
Understanding Your Customer,” Messerschmidt will explore:

  *ULTA’s journey in understanding its customer and creating relevant
    customer communications
  *How the retailer transformed its marketing from a “one size fits all”
    approach to a much more nimble, personalized approach
  *How the company successfully re-engineered its processes, systems and
    resources over the course of a single year


  *Tuesday, June 18; 3:50 – 4:20 p.m. CT

For more information visit:

For those interested in tracking the event on Twitter, follow @Neolane and

About Neolane
Neolane provides the only conversational marketing technology that empowers
organizations to build and sustain one-to-one lifetime dialogues, dramatically
increasing revenue and marketing efficiency. Born digital, withbest-in-class
email and inbound-outbound channel fusion capabilities architected into a
single code-based platform, marketers achieve results in record time. Neolane
is easy to use for both power and casual users, but powerful enough to drive
the most sophisticated marketing strategies. Future proof, Neolane has a track
record of enabling its customers to adapt to new customer engagement
challenges and exploit opportunities more quickly than their
competition.Neolane is used by more than 400 of the world’s leading companies
including Alcatel Lucent,, Sears Canada, Sephora Europe and
Sony Music. Visit and read our blog The Cross-Channel

Copyright © 2012 Neolane. All Rights Reserved. All other brand names, product
names, or trademarks belong to their respective holders.


PAN Communications for Neolane
Kyla Ruane, + 1-617-502-4300
Press spacebar to pause and continue. Press esc to stop.