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Starbucks Introduces Caloric Menu Board Labeling Nationwide

  Starbucks Introduces Caloric Menu Board Labeling Nationwide

  Starbucks Extends Additional Nutritional Transparency Touch Points, Giving
   Customers Access to the Information They Need to Make Informed Decisions

Business Wire

SEATTLE -- June 18, 2013

Starbucks Coffee Company (NASDAQ:SBUX) today announced it will include calorie
information on menu boards at all company-operated and licensed U.S.
Starbucks® stores beginning June 25. The launch of menu board labeling and
pastry case calorie labeling will complement the food and beverage
transparency the company already provides to customers – through printed
brochures, an easy-to-navigate nutrition tab on Starbucks.com and through the
Starbucks Mobile App for iPhone.

“Menu labeling is yet another step to extend our commitment to wellness,
ensuring our customers and partners (employees) have the information they need
to make informed decisions and understand all the ways that they can customize
their Starbucks® beverages to be within their desired calorie range,” said
Mary Wagner, PhD and senior vice president, Global Research & Development at
Starbucks. “Starbucks believes that wellness is the journey to a happy,
healthy life through daily choices, whether it’s a favorite beverage or a
wholesome meal option.”

Providing the Right Offerings

Starbucks offers customers high quality products – from fully customizable
beverages, to a variety of wholesome breakfast and lunch options. Starbucks
dedication to this commitment is illustrated through the many steps in the
company’s journey to becoming a place to find varied options to accommodate
nutrition and taste preferences.

Listening to customer and partner feedback and bringing relevant options with
real, wholesome ingredients, in moderate portion sizes and sensible calorie
amounts have been a core part of Starbucks approach to food and beverages. A
few of the steps Starbucks has taken include:

  *1997: Sugar-free syrup with zero calories and zero grams of fat was added
    to the existing line of syrup flavors
  *2003: Introduced beverage customization, offering a way to personalize for
    nutritional preferences
  *2007: Announced 2% milk as the standard for core beverages in North
    America, saving customers 17 billion calories per year, equaling nearly 5
    million pounds of fat. The switch reduced over core beverage offerings
    calorie content by 14 percent, fat by 36 percent and saturated fat by 38
    percent, on average
  *2009: Offered new bakery items, eliminating artificial flavors, artificial
    dyes, High-fructose corn syrup (HFCS), as well as artificial preservatives
    and artificial sweeteners where possible
  *2010: Launched However-you-want-it Frappuccino® blended beverage globally,
    allowing customers to personalize their drink to their lifestyle and taste
    preferences by selecting from a variety of milks, choosing the intensity
    of coffee, and picking any combination of syrups or toppings
  *2011: Introduced grab-and-go lunch items, providing balanced nutrition
    on-the-go, all for less than 500 calories
  *2012: Evolution Fresh™ juices joined Starbucks® stores – offering cold
    pressed juices
  *Summer 2013: Launched new wholesome Salad Bowls, each less than 450
    calories

Starbucks will post calorie counts to accompany each beverage listed on the
menu boards, as well as on tags to accompany food in the bakery case. Each
beverage is listed as a standard recipe, though each is fully customizable,
such as ordering without whip, choosing a different milk or sugar-free syrup
option. Customers can expect to see the new menu boards and pastry case
displays in all stores in the U.S. beginning June 25.

About Starbucks Corporation

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing
and roasting high quality arabica coffee in the world. Today, with stores
around the globe, the company is the premier roaster and retailer of specialty
coffee in the world. Through our unwavering commitment to excellence and our
guiding principles, we bring the unique Starbucks Experience to life for every
customer through every cup. To share in the experience, please visit us in our
stores or online at www.starbucks.com.

Contact:

Starbucks Coffee Company
Holly Hart Shafer, 206-318-7100
press@starbucks.com
 
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