San Francisco International Airport Selects Clear Channel Airports for Digital Media Makeover

  San Francisco International Airport Selects Clear Channel Airports for
  Digital Media Makeover

   Infusion of San Fran Personality, Brand Story-Telling Will Transform SFO
            Passengers into Tourists and Prospects into Customers

Business Wire

ALLENTOWN, Pa. -- June 17, 2013

Clear Channel Airports, a division of Clear Channel Outdoor (NYSE: CCO), today
announced its selection by San Francisco International Airport (SFO) to
provide digital media and sponsorship solutions throughout SFO’s airport
terminals. The deal will see SFO and Clear Channel Airports embrace, through
ambient digital art, the uniqueness of the “Gateway to the Pacific” while
informing and inspiring air passengers travelling through California’s second
busiest airport.

Proposed historical wall features one of the most iconic marvels of
engineering: the Golden Gate Bri ...

Proposed historical wall features one of the most iconic marvels of
engineering: the Golden Gate Bridge. Sponsored historic videos are featured to
entertain and educate passengers.

Clear Channel Airports’ advertising concept for SFO is crafted against a
storytelling backdrop using imagery, illustrations and inspired by famous
quotes referencing familiar Bay Area locations, landmarks, neighborhoods and
personalities. Through 30 digital installations that use the latest in
out-of-home technology, airport sponsors will be able to leverage these
stories to reach, inform and engage more than 10 million passengers in San
Francisco annually.

“The Clear Channel Airports digital media concept for San Francisco
International Airport is inspired by the unique beauty and personality of the
San Francisco Bay Area,” said Toby Sturek, executive vice president, specialty
businesses, Clear Channel Outdoor. “From experience, we know that airport
passenger terminals serve as many visitors’ first and recurring impression of
their destination city. Working collaboratively with the airport, and
integrating our concept into their architectural design, will ensure a
positive experience for visitors, a lucrative opportunity for sponsors while
reinforcing SFO’s connection with the Bay Area.

This innovative concept boasts:

  *$100K annually in media contributed by Clear Channel Airports to promote
    tourism and local business organizations in the San Francisco airport.
  *A one-of-a-kind program where horizontal and vertical architecture reveals
    and surfaces become natural alignments for media elements and signage to
    ensure the new program appears naturally into the terminal architecture.
  *The flexibility of new digital program will allow organizations and
    sponsors to tailor campaigns and reach specific audiences through premiere
    packages geared toward the business traveler, tourists and conventions
    visitors.
  *$80M in revenue to the airport during the 8-year term.

About Clear Channel Airports

Dedicated to airport advertising for more than 37 years, Clear Channel
Airports is the premier innovator of contemporary display concepts. The
Company, a division of Clear Channel Outdoor Holdings, Inc. (NYSE:CCO), one of
the world's largest outdoor advertising companies, currently operates more
than 280 airport programs across the globe and has a presence in 32 of the top
50 U.S. markets with major airports. More information can be found on Clear
Channel Airports and Clear Channel Outdoor by visiting
www.clearchannelairports.com and www.clearchanneloutdoor.com.

About Clear Channel Outdoor Holdings, Inc.

Clear Channel Outdoor Holdings, Inc., (NYSE: CCO) is one of the world’s
largest outdoor advertising companies, with more than 750,000 displays in over
40 countries across five continents, including 48 of the 50 largest markets in
the United States. Clear Channel Outdoor Holdings offers many types of
displays across its global platform to meet the advertising needs of its
customers. This includes a growing digital platform that now offers over 1000
digital billboards across 37 U.S. markets. Clear Channel Outdoor Holdings’
International segment operates in nearly 30 countries across Asia, Australia,
Europe and Latin America in a wide variety of formats.

Certain statements in this release constitute “forward-looking statements”
within the meaning of the Private Securities Litigation Reform Act of 1995.
Such forward-looking statements involve known and unknown risks, uncertainties
and other factors which may cause the actual results, performance or
achievements of the Company to be materially different from any future
results, performance or achievements expressed or implied by such
forward-looking statements.

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http://www.businesswire.com/multimedia/home/20130617006372/en/

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Available:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50654218&lang=en

Contact:

Clear Channel Outdoor
Jason D. King, vice president, corporate communications
jasondking@clearchannel.com, 703.582.9512
 
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