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BRUCE ROSENBLUM JOINS LEGENDARY ENTERTAINMENT


(The following press release from Legendary Entertainment was received by e-mail. The sender verified the statement.)

LEGENDARY ENTERTAINMENT NAMES RENOWNED ENTERTAINMENT EXECUTIVE BRUCE ROSENBLUM PRESIDENT OF LEGENDARY TELEVISION AND DIGITAL MEDIA

Burbank, CA – June 17, 2013 – Legendary Entertainment has announced today that highly accomplished entertainment and media executive Bruce Rosenblum has been appointed President of Legendary Television and Digital Media, the company’s division charged with producing programming across multiple linear and non-linear “on-demand” platforms on a global basis, as well as the development of global multi-platform digital distribution opportunities for broadband, mobile and emerging technologies. The announcement was made by Thomas Tull, Founder and Chief Executive Officer of Legendary Entertainment, to whom Rosenblum will report.

Rosenblum’s appointment marks the expansion of the Legendary Television and Digital Media division. In this role, Rosenblum will oversee Legendary’s business model for the initiative as the company looks to deploy its signature content across multiple formats and devices.

“Bruce has an outstanding track record in the business, and he will be instantly additive to the team in our efforts to continue to make world-class content for consumers, however and wherever they access that content. We are pleased to have him join Legendary and look forward to working together to continue to build value for the company,” said Tull.

“This is an unparalleled opportunity to join Legendary’s team and launch an innovative multi-platform content production and distribution business uniquely focused on a highly sought-after target demographic,” said Rosenblum. “There has never been a better time to be producing and distributing television content. The Legendary consumer belongs to a connected, vibrant demographic, and the opportunity to develop content and strategies to reach this burgeoning audience is invigorating and exciting to me.”

Rosenblum brings to Legendary nearly three decades of experience as a leader and pioneer in the entertainment industry identifying, and deploying strategies to produce and distribute content around the world. He most recently served as President of the Warner Bros Television Group, where he oversaw the entire Warner Bros. portfolio of television businesses, including worldwide production, traditional and digital distribution globally, and broadcasting. While at Warner Bros., Rosenblum oversaw and defined the company’s television business, which consistently contributed half of Warner Bros. Entertainment’s profits year after year.

Throughout his career, Rosenblum has developed new business models for the evolving television landscape and has led the television industry in supporting the growth of on-demand access to programming in a manner that supports broadcast and cable networks.

Rosenblum is currently Chairman and CEO of the Academy of Television Arts & Sciences, where he has served since January 2012. He received his juris doctor degree from the University of California, Los Angeles, and his bachelor’s degree in business administration from the University of Southern California.

About Legendary Entertainment Legendary Entertainment is a leading media company with film (Legendary Pictures) and comics (Legendary Comics) divisions dedicated to owning, producing and delivering content to mainstream audiences with a targeted focus on the powerful fandom demographic. Legendary has acquired Nerdist Industries, a leading pop culture multimedia company, and Five33, an innovative global company focused on franchise, theatrical and IP marketing. Through complete or joint ownership, Legendary has built a library of marquee media properties and has established itself as a trusted brand which consistently delivers high-quality, commercial entertainment including some of the world's most popular intellectual property. In aggregate, Legendary Pictures-associated productions have realized grosses of more than $8 billion worldwide at the box office. Highlights from Legendary’s upcoming slate include PACIFIC RIM directed by Guillermo del Toro; SEVENTH SON, starring Jeff Bridges; WARCRAFT; GODZILLA, based on Toho Company’s famed character; and HOT WHEELS. Legendary recently announced it will produce Guillermo del Toro’s next feature film, CRIMSON PEAK. Upcoming Legendary releases with partner Warner Bros. include 300: RISE OF AN EMPIRE and prior successful Legendary and Warner Bros. releases include the critically acclaimed INCEPTION ($823 million worldwide), as well as the global blockbusters THE DARK KNIGHT trilogy ($2.5 billion worldwide), THE HANGOVER three picture franchise ($1.4 billion worldwide total), CLASH OF THE TITANS ($493 million worldwide), 300 ($456 million worldwide), and the recently released MAN OF STEEL which grossed an estimated $197 million in its worldwide opening.

(bjh) NY

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