BRUCE ROSENBLUM JOINS LEGENDARY ENTERTAINMENT

(The following press release from Legendary Entertainment was received by 
e-mail. The sender verified the statement.) 
LEGENDARY ENTERTAINMENT NAMES RENOWNED ENTERTAINMENT EXECUTIVE BRUCE ROSENBLUM 
PRESIDENT OF LEGENDARY TELEVISION AND  DIGITAL MEDIA  
Burbank, CA – June 17, 2013 – Legendary Entertainment has announced today that 
highly accomplished entertainment and media executive Bruce Rosenblum has been 
appointed President  of Legendary Television and Digital Media, the company’s 
division charged with producing programming across multiple linear and 
non-linear “on-demand” platforms on a global basis, as well as the development 
of global multi-platform digital distribution opportunities  for broadband, 
mobile and emerging technologies. The announcement was made by Thomas Tull, 
Founder and Chief Executive Officer of Legendary Entertainment, to whom 
Rosenblum will report.  
Rosenblum’s appointment marks the expansion of the Legendary Television and 
Digital Media division. In this role, Rosenblum will oversee Legendary’s 
business model for the  initiative as the company looks to deploy its signature 
content across multiple formats and devices. 
“Bruce has an outstanding track record in the business, and he will be 
instantly additive to the team in our efforts to continue to make world-class 
content for consumers,  however and wherever they access that content. We are 
pleased to have him join Legendary and look forward to working together to 
continue to build value for the company,” said Tull. 
“This is an unparalleled opportunity to join Legendary’s team and launch an 
innovative multi-platform content production and distribution business uniquely 
focused on a highly  sought-after target demographic,” said Rosenblum. “There 
has never been a better time to be producing and distributing television 
content. The Legendary consumer belongs to a connected, vibrant demographic, 
and the opportunity to develop content and strategies  to reach this burgeoning 
audience is invigorating and exciting to me.”  
Rosenblum brings to Legendary nearly three decades of experience as a leader 
and pioneer in the entertainment industry identifying, and deploying strategies 
 to produce and distribute content around the world. He most recently served as 
President of the Warner Bros Television Group, where he oversaw the entire 
Warner Bros. portfolio of television businesses, including worldwide 
production, traditional and digital  distribution globally, and broadcasting. 
While at Warner Bros., Rosenblum oversaw and defined the company’s television 
business, which consistently contributed half of Warner Bros. Entertainment’s 
profits year after year. 
Throughout his career, Rosenblum has developed new business models for the 
evolving television landscape and has led the television industry in supporting 
 the growth of on-demand access to programming in a manner that supports 
broadcast and cable networks. 
Rosenblum is currently Chairman and CEO of the Academy of Television Arts & 
Sciences, where he has served since January 2012. He received his juris doctor  
degree from the University of California, Los Angeles, and his bachelor’s 
degree in business administration from the University of Southern California. 
About Legendary Entertainment
Legendary Entertainment is a leading media company with film (Legendary 
Pictures) and comics (Legendary Comics) divisions dedicated to owning, 
producing and delivering content  to mainstream audiences with a targeted focus 
on the powerful fandom demographic. Legendary has acquired Nerdist Industries, 
a leading pop culture multimedia company, and Five33, an innovative global 
company focused on franchise, theatrical and IP marketing.  Through complete or 
joint ownership, Legendary has built a library of marquee media properties and 
has established itself as a trusted brand which consistently delivers 
high-quality, commercial entertainment including some of the world's most 
popular intellectual  property. In aggregate, Legendary Pictures-associated 
productions have realized grosses of more than $8 billion worldwide at the box 
office. Highlights from Legendary’s upcoming slate include PACIFIC RIM directed 
by Guillermo del Toro; SEVENTH SON, starring  Jeff Bridges; WARCRAFT; GODZILLA, 
based on Toho Company’s famed character; and HOT WHEELS. Legendary recently 
announced it will produce Guillermo del Toro’s next feature film, CRIMSON PEAK. 
Upcoming Legendary releases with partner Warner Bros. include  300: RISE OF AN 
EMPIRE and prior successful Legendary and Warner Bros. releases include the 
critically acclaimed INCEPTION ($823 million worldwide), as well as the global 
blockbusters THE DARK KNIGHT trilogy ($2.5 billion worldwide), THE HANGOVER 
three picture  franchise ($1.4 billion worldwide total), CLASH OF THE TITANS 
($493 million worldwide), 300 ($456 million worldwide), and the recently 
released MAN OF STEEL which grossed an estimated $197 million in its worldwide 
opening. 
(bjh) NY
 
 
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