(The following press release from Legendary Entertainment was received by
e-mail. The sender verified the statement.)
LEGENDARY ENTERTAINMENT NAMES RENOWNED ENTERTAINMENT EXECUTIVE BRUCE ROSENBLUM
PRESIDENT OF LEGENDARY TELEVISION AND DIGITAL MEDIA
Burbank, CA – June 17, 2013 – Legendary Entertainment has announced today that
highly accomplished entertainment and media executive Bruce Rosenblum has been
appointed President of Legendary Television and Digital Media, the company’s
division charged with producing programming across multiple linear and
non-linear “on-demand” platforms on a global basis, as well as the development
of global multi-platform digital distribution opportunities for broadband,
mobile and emerging technologies. The announcement was made by Thomas Tull,
Founder and Chief Executive Officer of Legendary Entertainment, to whom
Rosenblum will report.
Rosenblum’s appointment marks the expansion of the Legendary Television and
Digital Media division. In this role, Rosenblum will oversee Legendary’s
business model for the initiative as the company looks to deploy its signature
content across multiple formats and devices.
“Bruce has an outstanding track record in the business, and he will be
instantly additive to the team in our efforts to continue to make world-class
content for consumers, however and wherever they access that content. We are
pleased to have him join Legendary and look forward to working together to
continue to build value for the company,” said Tull.
“This is an unparalleled opportunity to join Legendary’s team and launch an
innovative multi-platform content production and distribution business uniquely
focused on a highly sought-after target demographic,” said Rosenblum. “There
has never been a better time to be producing and distributing television
content. The Legendary consumer belongs to a connected, vibrant demographic,
and the opportunity to develop content and strategies to reach this burgeoning
audience is invigorating and exciting to me.”
Rosenblum brings to Legendary nearly three decades of experience as a leader
and pioneer in the entertainment industry identifying, and deploying strategies
to produce and distribute content around the world. He most recently served as
President of the Warner Bros Television Group, where he oversaw the entire
Warner Bros. portfolio of television businesses, including worldwide
production, traditional and digital distribution globally, and broadcasting.
While at Warner Bros., Rosenblum oversaw and defined the company’s television
business, which consistently contributed half of Warner Bros. Entertainment’s
profits year after year.
Throughout his career, Rosenblum has developed new business models for the
evolving television landscape and has led the television industry in supporting
the growth of on-demand access to programming in a manner that supports
broadcast and cable networks.
Rosenblum is currently Chairman and CEO of the Academy of Television Arts &
Sciences, where he has served since January 2012. He received his juris doctor
degree from the University of California, Los Angeles, and his bachelor’s
degree in business administration from the University of Southern California.
About Legendary Entertainment
Legendary Entertainment is a leading media company with film (Legendary
Pictures) and comics (Legendary Comics) divisions dedicated to owning,
producing and delivering content to mainstream audiences with a targeted focus
on the powerful fandom demographic. Legendary has acquired Nerdist Industries,
a leading pop culture multimedia company, and Five33, an innovative global
company focused on franchise, theatrical and IP marketing. Through complete or
joint ownership, Legendary has built a library of marquee media properties and
has established itself as a trusted brand which consistently delivers
high-quality, commercial entertainment including some of the world's most
popular intellectual property. In aggregate, Legendary Pictures-associated
productions have realized grosses of more than $8 billion worldwide at the box
office. Highlights from Legendary’s upcoming slate include PACIFIC RIM directed
by Guillermo del Toro; SEVENTH SON, starring Jeff Bridges; WARCRAFT; GODZILLA,
based on Toho Company’s famed character; and HOT WHEELS. Legendary recently
announced it will produce Guillermo del Toro’s next feature film, CRIMSON PEAK.
Upcoming Legendary releases with partner Warner Bros. include 300: RISE OF AN
EMPIRE and prior successful Legendary and Warner Bros. releases include the
critically acclaimed INCEPTION ($823 million worldwide), as well as the global
blockbusters THE DARK KNIGHT trilogy ($2.5 billion worldwide), THE HANGOVER
three picture franchise ($1.4 billion worldwide total), CLASH OF THE TITANS
($493 million worldwide), 300 ($456 million worldwide), and the recently
released MAN OF STEEL which grossed an estimated $197 million in its worldwide
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