Contatta Lays Groundwork for the CRM Revolution

Contatta Lays Groundwork for the CRM Revolution 
Pat Sullivan, Co-creator of ACT! & Founder of Saleslogix, Set to
Challenge the CRM Status Quo With Contatta 
PHOENIX, AZ  -- (Marketwired) -- 06/17/13 --   Contatta, the
visionary new CRM company co-founded by Pat Sullivan of ACT! and
SalesLogix fame, has been quietly laying the groundwork for a totally
new CRM experience. Since its inception two years ago, Contatta has
leveraged $3 million in seed funding from leading angel investors to
achieve significant company milestones, including development and
marketing expansion in preparation for its launch. 
"I looked closely at the current CRM landscape and found PC era
solutions," said Sullivan, CEO, Contatta. "I'm back to fix all that.
The market needs a simple yet sophisticated CRM that salespeople will
love that is affordable to buy and customize. Contatta is the
alternative to the CRM status quo." 
Solid CRM Foundation 
Sullivan has twice been awarded the coveted Ernst and Young
Entrepreneur of the Year award. He has also been recognized as one of
the 80 Most Influential People in sales and marketing history and one
of the 10 most influential people in CRM by Sales and Marketing
Management Magazine. 
A champion of the local Phoenix Silicon Desert technology community,
Sullivan was named a "Tech Titan" by Phoenix Business Journal,
"Leader of the Year" by the Arizona Software Association in 2000 and
presented with the "Pioneer of the Year Award" by that same
association in 2002. 
Sullivan is joined by co-founders Adam Ross and Patrick Sullivan Jr.
who bring more than 30 years of combined CRM experience in the areas
of Sales, Product Design and Marketing Automation. Contatta's board
of directors currently includes such business luminaries as Roy
Vallee, Former CEO and Chairman of the Board, Avnet; Mark Templeton,
CEO, Citrix; Brian Smith, Grayhawk Venture Partners; and Raymond
Croghan, Croghan Investments & Board Director, Crocs. 
Contatta's Vision -- Simple. Sophisticated. CRM. 
Led by Sullivan's vision, Contatta's team of 16 exceptional "A"
players with 150 years of combined CRM experience is leading the CRM
Revolution by building a product that delivers on its mission:
Simple. Sophisticated. CRM. 
Contatta will lead the CRM Revolution by: 

--  Consolidating al
l work platforms used by salespeople into one simple,
    streamlined system that improves their work life
--  Enabling customer facing professionals to get closer to their customers
    through collaboration
--  Bringing customization and affordability back to CRM by leveraging
    modern, widely adopted technology

Said Michael Fauscette, Group Vice President, Software Business
Solutions, IDC: "Contatta is a well designed and simple solution that
delivers sophisticated functionality to the sales professional in
today's socially connected world. I believe Contatta has the
potential to be an excellent business tool and can deliver real value
to the sales team. Today it's absolutely essential for new business
tools to deliver significant value quickly while providing an elegant
and simple user experience. From what I saw in the demo of Contatta,
they are well on their way down that path." 
"Existing CRM users are under served and unhappy," said Rich Bohn,
leading CRM analyst, "The current offerings do not
apply to the way salespeople work today and the market is ripe for a
disruptive innovator. Contatta is the first CRM solution with the
potential to go viral. Fast." 
"I've reviewed many business contact managers, and I was never
stunned by their innovation until I saw Contatta," said Kathy Yakal,
PC Magazine. "All of these really smart, creative people have been
developing web-based social CRM solutions for years, and none of them
has come close to accomplishing what Contatta has. It took an
industry pioneer to realize that state-of-the-art application
development was stagnating, and to assemble a team that would blow
away the competition with its new technology platform." 
"Some companies are trying to bring outdated business applications to
the socially connected mobile salesperson," said Chris Lee, Managing
Director of Customer Systems, a longtime reseller of ACT!, SalesLogix
and Salesforce. "Current products just bolt on social or mobile
functionality that they've acquired to existing applications. Our jaw
dropped when we saw Contatta and the way it's designed. Contatta has
built all of the modern features that we need into the core product.
It is quite simply the best of CRM, social and mobile in one powerful
About Contatta 
Since starting its stealth mode two years ago, Contatta has generated
buzz among industry insiders and influencers in the technology
community. Contatta's mission is to lead the CRM Revolution by
creating a whole new way for businesses to engage their customers,
going beyond traditional CRM and social media tools. 
Located in Phoenix's Silicon Desert, Contatta is the alternative to
the CRM status quo. Please join the conversation at
or on Contatta's Facebook page at, LinkedIn
and on Twitter @Contatta. 
Media contact: 
Brenda Christensen
(818) 307-9942
Skype: brenda-christensen
Twitter: @brendachrist
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