AFC Enterprises, Inc. Chief Executive Officer Adopts New 10b5-1 Trading Plan

  AFC Enterprises, Inc. Chief Executive Officer Adopts New 10b5-1 Trading Plan

Business Wire

ATLANTA -- June 17, 2013

AFC Enterprises, Inc. (NASDAQ: AFCE) today announced that Cheryl Bachelder,
Chief Executive Officer, has established a new trading plan in accordance with
Rule 10b5-1 of the Securities Exchange Act. Rule 10b5-1 permits individuals
who are not then in possession of material non-public information to establish
pre-arranged plans to buy or sell stock. The rule allows individuals to buy or
sell shares of stock at a specific price in the future, regardless of any
subsequent material non-public information.

This plan was adopted to enable Ms. Bachelder to continue to exercise and sell
a portion of her AFCE stock options over time as part of Ms. Bachelder’s
long-term strategy for asset diversification and tax management. Utilizing
this type of plan, Ms. Bachelder can gradually diversify her investment
portfolio, spreading stock trades out over an extended period of time,
reducing market impact. If all sales in this plan are transacted, Ms.
Bachelder’s holdings will continue to remain in excess of the company’s stock
holding policy of 4 times her base salary.

The trading plan goes into effect September 2, 2013 and will expire on April
11, 2014. The new trading plan will replace Ms. Bachelder’s current trading
plan, which expires on August 30, 2013. Under the new plan, Ms. Bachelder
intends to exercise up to 168,338 stock options, subject to the market price
of the company’s common stock, which were granted in November of 2007 and are
set to expire in November of 2014, all as set forth in her trading plan.

Corporate Profile

AFC Enterprises, Inc. is the franchisor and operator of Popeyes® restaurants,
the world's second-largest quick-service chicken concept based on number of
units. As of April 21, 2013, Popeyes had 2,119 operating restaurants in the
United States, Guam, Puerto Rico, the Cayman Islands and 28 foreign countries.
AFC’s primary objective is to deliver sales and profits by offering excellent
investment opportunities in its Popeyes brand and providing exceptional
franchisee support systems and services to its owners. AFC Enterprises can be
found at www.afce.com.

Forward Looking Statement

This press release contains certain “forward-looking statements,” as defined
under U.S. federal securities laws, with respect to the trading plan described
above. These forward-looking statements are based upon current plans and
expectations. Readers are cautioned not to place undue reliance on any
forward-looking statements. Forward-looking statements are necessarily subject
to risks, uncertainties and other factors, many of which are outside the
control of the Company. These risks, uncertainties and other factors are
described from time to time in the Company’s reports filed with the Securities
and Exchange Commission. Any forward-looking statement speaks only as of the
date on which such statement is made, and the Company undertakes no obligation
to update or revise any forward-looking statement, whether as a result of new
information, future events or otherwise.

Contact:

AFC Enterprises, Inc.
Investor inquiries:
Rebecca Gardy, 404-459-4673
Director, Finance & Investor Relations
investor.relations@afce.com
or
Media inquiries:
Alicia Thompson, 404-459-4572
Vice President, Popeyes Communications & Public Relations
popeyescommunications@popeyes.com
 
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