PROS to Showcase Big Data Applications at APAC Innovation and Aftermarket Summit in Beijing

  PROS to Showcase Big Data Applications at APAC Innovation and Aftermarket
  Summit in Beijing

Business Wire

HOUSTON -- June 17, 2013

PROS^® (NYSE: PRO), a big data software company, today announced its
sponsorship of the APAC Off Highway Vehicles Innovation and Aftermarket Summit
2013. The event, scheduled for June 20-21 in Beijing, brings together leading
experts in the automotive, construction and aftermarket industries to share
their experiences and lead discussions on the future for the Off Highway
Vehicles (OHV) sector across the Asia-Pacific region.

The event takes place at the Renaissance Beijing Chaoyang Hotel, and includes
presentations and seminars on the following themes:

  *The economy in China and the development of the OHV industry in 2013
  *The opportunities for competitive advantage and new market growth areas in
    the APAC region
  *The potential to increase operational pricing and sales efficiency, and
    improve aftermarket business
  *The advantages of co-operation with distributors to deliver both new
    vehicle sales and develop aftermarket business opportunities

“Organizations in the vehicle manufacturing and aftermarket parts industries
operate on a global playing field where competition is unyielding,” said PROS
Chief Marketing Officer Tim Girgenti. “These international powerhouses are
looking for new ways to fuel growth, and big data applications for pricing and
sales effectiveness provide incomparable impact. We look forward to sharing
best practices, and demonstrating how manufacturers and distributors can
monetize their data to outperform.”

“The market conditions in China are rapidly changing, with more focus on
aftermarket parts as compared with new sales opportunities,” said Michael
Zhang, Commercial Director at Advanced Analytic Services, a PROS reseller
partner. “Working with PROS, companies in the automotive sector can
dramatically increase their sales growth using big data and prescriptive
analytics. At the event, we welcome the opportunities to discuss how companies
can use their own big data to improve performance.”

About Advanced Analytic Services

Advanced Analytic Services is an information technology consultancy
specializing in Business Analytics, Business Intelligence (BI), Data
Warehousing, Big Data Platforms and Enterprise Performance Management
solutions in Greater China and Southeast Asia. Hundreds of multinational
clients, including over 200 Fortune 500 companies, count on Advanced Analytic
Services to integrate and analyze information to evaluate business performance
and drive enterprise value growth. For more information visit

About PROS

PROS Holdings, Inc. (NYSE: PRO) is a big data software company that helps
customers outperform in their markets by using big data to sell more
effectively. We apply 27 years of data science experience to unlock buying
patterns and preferences within transaction data to reveal which opportunities
are most likely to close, which offers are most likely to sell and which
prices are most likely to win. PROS offers big data solutions to optimise
sales, pricing, quoting, rebates and revenue management across more than 30
industries. PROS has completed over 600 implementations of its solutions in
more than 50 countries. The PROS team comprises more than 700 people around
the world. To learn more, visit

Forward-looking Statements

This press release contains forward-looking statements, including statements
aboutthe functionality and benefits of pricing software to organizations
generally as well as the functionality and benefits of PROS software products.
The forward-looking statements contained in this press release are based upon
PROS historical experience with pricing and big data software and its current
expectations of the benefits of pricing and big data software for
organizations that implement and utilize such software. Factors that could
cause actual results to differ materially from those described herein include
the addressability of an organization’s pricing and revenue management needs,
the risks associated with PROS developing and enhancing products with the
functionality necessary to deliver the stated results and the risks associated
with the complex implementation and maintenance of pricing and big data
software such as PROS software products. Additional information relating to
the uncertainty affecting the PROS business is contained in PROS filings with
the Securities and Exchange Commission. These forward-looking statements
represent PROS expectations as of the date of this press release. Subsequent
events may cause these expectations to change, and PROS disclaims any
obligations to update or alter these forward-looking statements in the future,
whether as a result of new information, future events or otherwise.


Media Contacts:
Yvonne Donaldson, 713.335.5310
Goode Communications for PROS
Mark Kember, +44 (0)1491 873323
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