mDialog Debuts Smart Stream Platform for Radio
Using Apple's HTTP Live Streaming Protocol, mDialog Now Enables
Internet Radio Providers to Monetize Live and On-Demand Audio
Programming With Uniquely Addressable Cloud-Side Ad Insertion
SAN FRANCISCO, CA -- (Marketwired) -- 06/17/13 -- mDialog
(www.mdialog.com), the leader in video stream management on connected
devices, today announced the addition of its audio stream management
service. Leveraging its market leading real-time dynamic ad insertion
technology for video, mDialog customers can now use the same stream
management, ad insertion and device-side measurement with their
Internet Radio Initiatives.
"Radio has always been about local advertising, but inserting local
ads in the context of the global audience the Internet provides, is
problematic, especially for live streaming radio. mDialog solves this
by inserting the ad stream into the radio stream in the cloud.
Additionally our Stream SDKs for mobile devices like iOS and Android
are geo-aware. Now Internet Radio can be global in reach but local in
targeted radio advertising," said Greg Philpott, Founder and CEO,
mDialog's Radio Stream Service uses Apple's HTTP Live Streaming (HLS)
protocol to ensure audio quality automatically adjusts as network
quality varies so the listener receives the best quality sound when
enjoying their favorite music, news, sports or weather programming.
In addition to better stream audio quality, mDialog ensures the
seamless transition from the radio stream to the revenue stream
through its cloud-side ad insertion technology, increasing the ad
break completion rate for live and on-demand radio programming.
Internet Radio Programmers can continue to use their existing Ad
Decisioning Service (ADS) using mDialog's extensive support for the
leading ADS providers. This support also means programmers are not
restricted to audio-only ad units. The mDialog Stream SDK for iOS
supports advanced advertising capabilities such as coupon delivery
via Passbook as well as Facebook, Twitter and click/tap through
companion ad units.
mDialog (www.mdialog.com) works with the largest media
companies in North America to manage, deliver, and measure video
advertising across IP-connected devices, including iPad, iPhone,
Android, GoogleTV, Apple TV, Roku and Xbox. The company's Smart
Stream platform dynamically delivers in-stream uniquely addressable
advertising within linear, live and on-demand programming. Working
with mDialog, content and service providers are able to increase the
value of their video streams while leveraging their existing
encoding, publishing and ad-decisioning investments through Smart
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