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mDialog Debuts Smart Stream Platform for Radio


mDialog Debuts Smart Stream Platform for Radio

Using Apple's HTTP Live Streaming Protocol, mDialog Now Enables Internet Radio Providers to Monetize Live and On-Demand Audio Programming With Uniquely Addressable Cloud-Side Ad Insertion

SAN FRANCISCO, CA -- (Marketwired) -- 06/17/13 -- mDialog (www.mdialog.com), the leader in video stream management on connected devices, today announced the addition of its audio stream management service. Leveraging its market leading real-time dynamic ad insertion technology for video, mDialog customers can now use the same stream management, ad insertion and device-side measurement with their Internet Radio Initiatives.

"Radio has always been about local advertising, but inserting local ads in the context of the global audience the Internet provides, is problematic, especially for live streaming radio. mDialog solves this by inserting the ad stream into the radio stream in the cloud. Additionally our Stream SDKs for mobile devices like iOS and Android are geo-aware. Now Internet Radio can be global in reach but local in targeted radio advertising," said Greg Philpott, Founder and CEO, mDialog.

mDialog's Radio Stream Service uses Apple's HTTP Live Streaming (HLS) protocol to ensure audio quality automatically adjusts as network quality varies so the listener receives the best quality sound when enjoying their favorite music, news, sports or weather programming. In addition to better stream audio quality, mDialog ensures the seamless transition from the radio stream to the revenue stream through its cloud-side ad insertion technology, increasing the ad break completion rate for live and on-demand radio programming.

Internet Radio Programmers can continue to use their existing Ad Decisioning Service (ADS) using mDialog's extensive support for the leading ADS providers. This support also means programmers are not restricted to audio-only ad units. The mDialog Stream SDK for iOS supports advanced advertising capabilities such as coupon delivery via Passbook as well as Facebook, Twitter and click/tap through companion ad units.

About mDialog mDialog (www.mdialog.com) works with the largest media companies in North America to manage, deliver, and measure video advertising across IP-connected devices, including iPad, iPhone, Android, GoogleTV, Apple TV, Roku and Xbox. The company's Smart Stream platform dynamically delivers in-stream uniquely addressable advertising within linear, live and on-demand programming. Working with mDialog, content and service providers are able to increase the value of their video streams while leveraging their existing encoding, publishing and ad-decisioning investments through Smart Stream Intelligence.

Jessica Hasson 310.739.0344 Jessica@pulppr.com

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