Company Culture And Reputation Important In Attracting Potential Employees

  Company Culture And Reputation Important In Attracting Potential Employees

Randstad survey identifies top factors that keep workers engaged

PR Newswire

ATLANTA, June 17, 2013

ATLANTA, June 17, 2013 /PRNewswire/ --Flexibility, corporate culture and
rewarding high performance are important to cultivate happy and productive
employees, according to the Q2 2013 Engagement Study commissioned by Randstad,
the second largest HR services and staffing company in the world.

The research also found employees tend to have mixed feelings about their
supervisors. While a majority of employees trust their managers (73%) and
feel that their supervisors have their best interests in mind (67%), a
majority also believe they could do a better job than their manager (53%).
Furthermore, a considerable number do not feel their salary is adequate for
their position or level of responsibility (38%).

Randstad's Engagement Study is biannual research examining factors driving
employee engagement, a significant consideration given that the Center for
American Progress estimates replacing an employee costs about one-fifth of
that worker's salary.

"While employees' salaries are a significant factor in workplace satisfaction,
employee engagement is not all about financial compensation. There are many
non-monetary programs employers can adopt to help improve the morale and
productivity of its employee base," said Jim Link, Managing Director at
Randstad U.S. "As leaders in the staffing industry, we hear time and again
about the positive impact training, development and even employee recognition
programs have on not only improving workplace satisfaction, but also reducing
employee turnover rates. The key is finding out what factors make the most
impact and what realistically your company can implement and maintain over

5 Workplace Considerations to Drive Employee Engagement

1.Flexible work arrangements or reduced hours: While only one-in-seven
    employees say their employers offer a reduced schedule or flex hours
    during the summer months, 91% of those who are offered summer flex time
    say it improves morale and 80% say it increases productivity – suggesting
    this is one of the most effective methods of engagement. 
2.Seek employee input: Encouraging employees to share their ideas and
    opinions makes them feel valued by their team and allows them to develop
3.Stimulating workplace: Fostering a comfortable and challenging work
    environment keeps employees inspired and engaged, with 22% of respondents
    ranking this as a top engagement tool.
4.Bonuses and promotions: Rewarding high performers with bonuses and
    promotions is cited as the number one tool for employee engagement (ranked
    as top engagement tool by 30% of respondents).
5.Invest in training and skill enhancement activities: Empower employees
    with opportunities to expand their abilities through training, development
    and continuing education - which ultimately benefits the employer as well.

Importance of Company Reputation
Randstad's research also looked at the importance of company reputation in
attracting new employees. Nearly all of those polled (96%) report it would be
important for their new company to have a good reputation among its employees,
while nearly as many (86%) say it is important to have a good reputation in
their community. Additionally, 68% of respondents believe their new company
should invest in CSR efforts.

To learn more about the Randstad Engagement Study and other Randstad research,
visit Randstad's Workforce360 thought leadership platform.

The Randstad Engagement Index is comprised of findings from quarterly waves of
research targeting employees and annual surveys of employers. The seventh wave
of findings was conducted online March 25-April 8, 2013 from a national sample
of3,282 adults aged 18 and older who are currently employed full time from
Ipsos' U.S. online panel.

Weighting was used to balance demographics and ensure samples reflect the U.S.
population of working adults.

Employees and employers were surveyed to compare notable differences in
perceptions and attitudes. Multiple waves of research allow for trending and
to track changes in perceptions and attitudes over time. Research into
employee attitudes and perceptions will be conducted quarterly. Research into
employer attitudes and perceptions will be conducted on an annual basis.

About Randstad
Randstad US is a wholly owned subsidiary of Randstad Holding nv, a $22.0
billion global provider of HR services. As the third largest staffing
organization in the U.S., Randstad holds top positions in permanent placement,
office and administrative, IT and accounting and finance. From professional
services, commercial staffing, recruitment process outsourcing, to managed
services and more, Randstad delivers a comprehensive range of temporary,
temporary-to-hire, permanent placement and outsourced placement services. With
its 5,660 employment experts, Randstad puts an average of nearly 100,000
people to work in the U.S. each week, through its network of more than 900
branches and client-dedicated locations.

Learn more at and access Randstad's panoramic U.S. thought
leadership knowledge center through its Workforce360 site that offers valuable
insight into the latest economic indicators and HR trends shaping the world of

About Ipsos Public Affairs
Ipsos Public Affairs is a non-partisan, objective, survey-based research
practice which conducts strategic research initiatives for a diverse number of
American and international organizations, based on public opinion research.
They are the international polling agency of record for Thomson Reuters, the
world's leading source of intelligent information for businesses and
professionals. To learn more, visit:

SOURCE Randstad

Contact: Lesly Cardec, Senior PR Director, Randstad, 800-422-3819;
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