SHIFT Communications Rings in 8 Awards at 45th Annual Bell Ringer Awards Ceremony

SHIFT Communications Rings in 8 Awards at 45th Annual Bell Ringer Awards 
Publicity Club of New England Honors Public Relations Excellence 
BOSTON, MA -- (Marketwired) -- 06/17/13 --  SHIFT Communications
( is proud to announce the receipt of 8 Bell Ringer
Awards at the 45th Annual Bell Ringer Awards Ceremony on June 10,
2013. Held by The Publicity Club of New England, the region's oldest
not-for-profit public relations trade organization, the Bell Ringer
Awards honor the superior work done by public relations and
communications professionals across New England each year. 
"We're continuously amazed and impressed by the quality and
creativity the Bell Ringer entries exhibit every year," said Toni
Iafrate, president of The Publicity Club of New England. "The Bell
Ringer Awards represent some of the best public relations work
produced by New England communications professionals over the past 12
months. We're proud to recognize these award winning activities for
45 years in a row." 
SHIFT received 8 Bell Ringer Awards across multiple categories,

--  Gold Bell - Organizational Identity Campaign: "BA-DA-BA-BA-BA - The
    Community is Lovin' McDonald's" for McDonald's
--  Gold Bell - Product/Service Publicity, B2B: "Educating America on
    Location Intelligence: A Coast-to-Coast Coverage Campaign" for Pitney
    Bowes Software
--  Silver Bell - Community/Consumer Affairs Campaign: "Shaping the Health
    Technology Debate" for HIMSS
--  Silver Bell - Product/Service Publicity, High-Tech Campaign: "Unplug,
    Don't Play: Security Flaws in UPnP" for Rapid7
--  Bronze Bell - Organizational Identity Campaign: "Rethink Robotics:
    Public Relations Sensation" for Rethink Robotics
--  Bronze Bell - Print Feature or Commentary Placement, National: "Are
    Fortune 500 Companies Socially Shy?" for Genesys
--  Bronze Bell - Product/Service Launch, B2B: "Cylance Isn't Always
    Golden: Launching a New Start-Up" for Cylance
--  Merit Award - Product/Service Publicity, High-Tech Campaign: "zSpace:
    Taking Media to the Next Dimension" for zSpace

"Our presence year after year at the Bell Ringer Awards demonstrates
the persistence and passion of our teams on behalf of our clients,"
said Amy Lyons, President of SHIFT. "Our awards a
re a true reflection
of the creativity and versatility of SHIFT's work across a wide
variety of consumer, technology and healthcare accounts." 
About SHIFT Communications
 With a dedication to innovation in
communications and social media, SHIFT Communications is an
award-winning, privately held national public relations firm that
represents some of the best-known enterprise and consumer technology
brands, including McDonald's, AOL, H&R Block, and, as
well as numerous groundbreaking startups such as Appirio and Topo
Athletic. SHIFT Communications' 100+ employees are located in the
Boston, San Francisco and New York metros. For more information on
SHIFT's high-tech public relations, consumer public relations and
content marketing programs, visit You can
also follow SHIFT on Twitter, Instagram, and Facebook. 
About The Publicity Club of New England
 Founded in 1949, The
Publicity Club of New England is the region's oldest not-for-profit
public relations trade organization. The Publicity Club strives to
promote and encourage involvement in the communications industry and
specifically the professions of public relations, promotions and
marketing. Additional information about monthly Publicity Club
programs, social and networking events, the "Bell Ringer" blog,
up-to-date Job Bank and the 2013 Bell Ringer Awards Ceremony,
including a complete list of last year's winners, can be found on the
Club's Web site at 
About the Bell Ringer Awards
 In 1969, on The Publicity Club of New
England's 20th anniversary, the Bell Ringer Awards program was
instituted to recognize public relations work which demonstrates
excellence in creative planning and professional education and
exhibits a high degree of success in reaching predetermined
objectives. Open to all New England practitioners, the program
symbolizes one of the greatest tributes in any field of endeavor --
the recognition of superior performance by one's peers. 
Image Available: 
Media Contact:
Reshma Fernandes
Press spacebar to pause and continue. Press esc to stop.