ComEd Offers Customers Once-in-a-Lifetime Experiences in "Coolest Summer Ever"
Customers can feed a giraffe or throw out the first pitch through social media
promotion offering unique prizes at iconic northern Illinois destinations
CHICAGO, June 17, 2013
CHICAGO, June 17, 2013 /PRNewswire/ --With the official start to summer only
a few days away, ComEd is kicking off the "Coolest Summer Ever," an 11-week
social media promotion featuring once-in-a-lifetime prizes such as feeding a
giraffe at the Brookfield Zoo, throwing out the first pitch at Cubs game, or
camping out at the Morton Arboretum.
Beginning today and running until early September, visitors to ComEd's
Facebook page (www.facebook.com/ComEd) get a chance to win backstage-access
kinds of experiences at the top cultural and civic institutions in northern
Illinois, which are also among ComEd's community partners.
"ComEd is partnering with some of Chicago's greatest summertime destinations
for the Coolest Summer Ever," said Kevin Brookins, senior vice president,
Strategy and Administration, ComEd. "This is a fun, easy and interactive way
for our customers to learn how to conserve energy and save money, while giving
them the opportunity to win the experience of a lifetime."
This year, ComEd is taking its promotion to the streets with a ComEd-branded
ice cream truck offering customers free treats. The ice cream truck will
travel throughout ComEd's service territory visiting dozens of summer hotspots
and events to promote the Coolest Summer Ever sweepstakes and provide
customers with treats, hand fans and energy efficiency tips. The ice cream
truck's stops will include:
oForest Park's "Groov'n in the Grove" outdoor concert, June 18, 7-9 p.m.,
at Picnic Grove, 7824 Madison Street, Forest Park
oDowners Grove Children's Safety Expo, June 22, 9 a.m. – 12 p.m., at
Lakeview Junior High School, 701 Plainfield Road, Downers Grove
To participate in the Coolest Summer Ever promotion, participants can submit
an entry every day for each week's prize by clicking the Coolest Summer Ever
link on ComEd's Facebook page. Entrants will be eligible to receive one of
the 11 weekly prizes by answering trivia questions about that week's prize or
energy efficiency and other programs offered to ComEd customers. The list of
Coolest Summer Ever prizes includes:
oWeek 1: Ultimate Backyard Party (June 17 – June 23) – Cookout by a local
caterer for 20 people with a DJ and performance by a local entertainer.
oWeek 2: Your Run of the Field (June 24 – June 30) – Ten skybox tickets to
a White Sox game and a chance to change the bases on the field during the
oWeek 3: Front Row with Friends (July 1 – July 7) – Two tickets to Chicago
Children's Choir, Chicago Symphony Orchestra, Elgin Symphony Orchestra,
Grant Park Music Festival, Merit School of Music, Old Town School of Folk
Music, Ravinia, Rialto Square Theatre and Rockford Symphony Orchestra.
oWeek 4: Garden Party (July 8 – July 14) – Six-person pontoon ride with
Chicago Botanical Garden and fishing/camping experience at Morton
oWeek 5: Chicago Architecture (July 15 – July 21) – Ten-person architecture
boat tour on Chicago's First Lady, tour of private Kemper building
observation deck, lunch at Howells & Hood at the base of the Chicago
oWeek 6: The Coolest Animals (July 22 – July 28) – Behind-the-scenes tour
for eight people at the Brookfield Zoo and Lincoln Park Zoo, including a
chance to feed a giraffe at the Brookfield Zoo and encounter a rhino at
the Lincoln Park Zoo.
oWeek 7: A Theater Extravaganza (July 29 – August 4) - Two tickets to
American Blues Theater, Black Ensemble Theatre, Chicago Children's
Theatre, Chicago Shakespeare Theatre, Goodman Theatre, House Theatre,
Lookingglass Theatre, Northlight Theatre, Steppenwolf Theatre, Victory
Gardens Theatre and Silk Road Rising.
oWeek 8: Tour the Galaxy (August 5 – August 11) – Recipient and 10 friends
have lunch with an Adler Planetarium's astronomer in the Skyline Board
Room, and get a private tour of the Doane Observatory, the largest public
telescope in the Midwest. Winner also receives premium passes for the day.
oWeek 9: A Penguin Encounter (August 12 – August 18) – Penguin party for 10
people at the Shedd Aquarium.
oWeek 10: Field Museum (August 19 – August 25) – Private tour, dinner and
"secret items" show-and-tell for 10 friends.
oWeek 11: Make it to the Big Leagues (August 26 – September 1) – Ten skybox
tickets to a Cubs game and chance to throw out the first pitch.
This year's promotion marks the second year of the Coolest Summer Ever. Last
year's promotion increased ComEd's Facebook followers by more than 1,000
percent—from 1,700 to more than 32,000—over 10 weeks, making ComEd the most
"Liked" electric utility on Facebook for a period of time.
The Coolest Summer Ever promotion ends on September 1. Additional information
and sweepstakes rules can be found at ComEd.com/Coolest Summer.
Commonwealth Edison Company (ComEd) is a unit of Chicago-based Exelon
Corporation (NYSE: EXC), the nation's leading competitive energy provider,
with approximately 6.6 million customers. ComEd provides service to
approximately 3.8 million customers across northern Illinois, or 70 percent of
the state's population.
Contact: ComEd Media Relations, 312-394-3500
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