In With the New...Create With the Old! Domino's Pizza(R) Launches 'Second Hand Logos' on Pinterest

In With the New...Create With the Old! Domino's Pizza(R) Launches 'Second Hand
                             Logos' on Pinterest

Local artists to create and sell "upcycled" artwork made from old Domino's
logo materials

PR Newswire

ANN ARBOR, Mich., June 17, 2013

ANN ARBOR, Mich., June 17, 2013 /PRNewswire/ --With its new look beginning to
establish itself within stores, advertising and uniforms, Domino's Pizza
(NYSE: DPZ), the recognized world leader in pizza delivery, today launches a
unique program to save its old logo materials from landfills – and instead,
put them in the hands of selected artists around the country.

(Logo: )

(Photo: )

The Second Hand Logos program debuts today on the Domino's Pinterest page,
delivering the dream to several local artists of having their unique work on
display to a nationwide audience – not to mention, potentially intriguing
interested buyers.

Ten artists have taken on specific projects utilizing old Domino's logo
belongings – from signage and clothing to store materials. Their work,
including items for sale, photos, updates of ongoing projects and information
about the artists themselves can all be found at, which
will take visitors directly to the Domino's Pinterest page.

"In addition to supporting a select group of very talented artists, we are
truly giving our fans and customers the chance to own a piece of Domino's
history," said Russell Weiner, Domino's Pizza chief marketing officer. "It is
incredible how quickly our old logo has become cherished as 'throwback' –
which is a credit to both our new branding direction, as well as the nostalgia
of the old logo, which was very good to us for several decades."

One thing that has remained true are the three dots on the Domino's logo,
which dates back to 1965, when the company was incorporated as Domino's Pizza
five years after its founding. The three dots represented the three stores
open at the time. Now with over 10,000 stores worldwide, and nearly 5,000 in
the U.S., Domino's may have run out of room for enough dots – but never loses
track of its heritage as the pioneers of pizza delivery.

"Second Hand Logos is ultimately about our heritage, and where we have gotten
as a brand in the past 53 years in business," said Weiner. "The old logo saw
us through some amazing accomplishments, including menu additions and
innovations, the launch of online ordering and the landmark redesign of our
new, inspired pizza in 2010. We can't wait to continue adding milestones
under our new look!"

Visit for more information and to see the artists and view
their artwork, both completed and in progress!

About Domino's Pizza^®
Founded in 1960, Domino's Pizza is the recognized world leader in pizza
delivery, with a significant business in carryout pizza. It ranks among the
world's top public restaurant brands with its global enterprise of more than
10,300 stores in over 70 international markets. Domino's had global retail
sales of over $7.4 billion in 2012, comprised of over $3.5 billion in the U.S.
and nearly $3.9 billion internationally. In the first quarter of 2013,
Domino's had global retail sales of over $1.8 billion, comprised of $888
million in the U.S. and $957 million internationally. Its system is largely
made up of franchise owner-operators who accounted for over 96% of the
Domino's Pizza stores as of the first quarter of 2013. The Domino's brand
generates over $2 billion in global digital sales per year. Its emphasis on
new technology has helped drive the introduction of Domino's ordering apps for
Kindle Fire, Android™ and iPhone® – which now cover approximately 80% of the
smartphone market. Continuing its focus on menu enhancement, Domino's
established itself as a player in the pan pizza market with the launch of its
Handmade Pan Pizza, featuring fresh, never-frozen dough, in October 2012.

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SOURCE Domino's Pizza

Contact: Media Relations: Chris Brandon, 734-323-7932 (Mobile),
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