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Expedia.com Giving Away Millions of Expedia Rewards Points Via "Around the World in 100 Days" Online Gaming Contest

  Expedia.com Giving Away Millions of Expedia Rewards Points Via "Around the
                   World in 100 Days" Online Gaming Contest

Expedia taps gamification to raise awareness of best-in-class loyalty program

PR Newswire

BELLEVUE, Wash., June 17, 2013

BELLEVUE, Wash., June 17, 2013 /PRNewswire/ --Expedia.com®, the world's
largest online travel company, today launched Around the World in 100 Days, a
15-week gaming contest that allows players to earn up to 1 million real-world
Expedia Rewards points. The gaming contest is designed to raise awareness and
engagement of the U.S. Expedia Rewards program. Expedia Rewards is the only
loyalty program run by an online travel agency that enables customers to get
extra airline points, hotel points, package points and exclusive hotel
amenities and upgrades at over 1,300 hotels worldwide.

(Logo: http://photos.prnewswire.com/prnh/20110121/SF33870LOGO-b)

Expedia's Around the World in 100 Days, powered by Badgeville and Mindspace,
is an interactive way for travel enthusiasts to earn real Expedia Rewards
points through a fun gaming contest. Beginning June 17, players can earn
virtual currency by completing activities on the Around the World in 100 Days
website or by making real-world travel transactions on Expedia.com. Players
will earn Expedia Rewards points based on the amount of virtual currency
earned throughout the game.

"With Around the World in 100 Days, players can earn enough Rewards Points to
take a real trip," said Julius Lai, Senior Director, Loyalty Marketing,
Expedia.com. "We want to add as much value to the travel rewards experience as
possible while making it fun for travel fans. Expedia already has the most
comprehensive rewards program among online travel agencies, and our goal is to
make booking travel with Expedia.com rewarding, every time."

To begin playing Expedia's Around the World in 100 Days, travelers visit the
game's website, https://aroundtheworld.expedia.com, and sign in using their
Expedia account. Those who are not yet members of Expedia Rewards can
immediately join the program for free. The game invites players to select one
of four virtual travel personas – City Slickers, Escape Artists, Adventure
Addicts or Culture Buffs – and then sends each player's avatar on a
pre-defined virtual journey comprised of distinct, exciting travel
destinations. Players are rewarded in virtual currency when they complete
various weekly tasks like answering trivia questions, referring friends and
booking real travel through Expedia.com. That virtual currency funds their
avatar's trips, and after completing a set number of virtual trips, translates
into real Expedia Rewards points.

For more information about the Expedia Around the World in 100 Days contest,
please visit the https://aroundtheworld.expedia.com.

About Expedia.com
Expedia.com is the world's leading online travel site, helping millions of
travelers per month easily plan and book travel. Expedia.com
(http://www.expedia.com/, 1-800-EXPEDIA) aims to provide the latest technology
and the widest selection of vacation packages, cheap flights, hotels, car
rental, cruises and in-destination activities, attractions, and services. With
the Expedia Best Price Guarantee, Expedia.com customers can get the best rates
available online for all types of travel.

Expedia, Expedia.com and the Airplane logo are either registered trademarks or
trademarks of Expedia, Inc. in the U.S. and/or other countries. Other logos or
product and company names mentioned herein may be the property of their
respective owners. © 2013 Expedia, Inc. All rights reserved. CST #
2029030-50

SOURCE Expedia.com

Website: http://www.expedia.com
Website: https://aroundtheworld.expedia.com
Contact: Sarah Gavin, Expedia.com, +1-425-679-8917, sgavin@expedia.com, or
Jodi Bragg, HL Group (for Expedia), +1-646-460-8908, jbragg@hlgrp.com
 
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