Princess Cruises Announces Benefit Cruise to Support American Heart
"Cruise with Heart" Expected to Raise $1 Million to Help Build Healthier Lives
SANTA CLARITA, Calif., June 17, 2013
SANTA CLARITA, Calif., June 17, 2013 /PRNewswire/ -- Princess Cruises is
celebrating CPR awareness during the month of June by announcing a special
cruise to benefit the American Heart Association (AHA). Expected to raise $1
million for the Association's heart health programs and educational outreach,
the cruise is the second in Princess' new "Cruising for a Cause" series that
devotes an entire sailing to support a charitable cause.
Sailing from February 10-15, 2014, aboard Ruby Princess on a Caribbean cruise
from Ft. Lauderdale, the five-day voyage will offer passengers a heart-themed
experience, focused not only on "affairs of the heart," but also a variety of
onboard features themed around heart health awareness – including special
guest speakers, educational activities and other programs to foster healthy
A portion of each passenger's cruise fare, totaling approximately $500,000,
will be matched by Princess Cruises with an additional $500,000, for a total
of $1 million. The proceeds will be used to support the American Heart
Association's mission to build healthier lives, free of cardiovascular
diseases and stroke.
"Heart disease is the leading cause of death in men and women in the United
States, with one in every three deaths attributable to heart disease and
stroke," said Jan Swartz, Princess Cruises executive vice president. "Because
we care about the health and well-being of our employees, passengers, and all
members of the Princess family, we felt the American Heart Association would
be the perfect fit for our second charity cruise."
The American Heart Association cruise will sail on a Western Caribbean
itinerary roundtrip from Ft. Lauderdale, with calls at Grand Cayman and
Cruise fares range from $599 to $1,649 per person based on double occupancy. A
tax-deductible portion of each fare ranging from $100 to $300 per person,
depending upon cabin category, will be donated to the American Heart
The cruise is the second of the company's new "Cruising for a Cause"
initiative where Princess will dedicate entire sailings to support select
charitable causes. This new, industry-leading program will provide the line's
passengers, many of whom are looking for opportunities to make positive
contributions to their communities and the world, a way to make a difference
even as they vacation. The first cruise, to support U.S. veterans, will sail
November 5-9, 2013, aboard Caribbean Princess.
Additional information about Princess Cruises is available through a
professional travel agent, by calling 1-800-PRINCESS, or by visiting the
company's website at www.princess.com.
About the American Heart Association:
The American Heart Association is devoted to saving people from heart disease
and stroke – America's No. 1 and No. 4 killers. The organization teams with
millions of volunteers to fund innovative research, fight for stronger public
health policies, and provide lifesaving tools and information to prevent and
treat these diseases. The Dallas-based association is the nation's oldest and
largest voluntary organization dedicated to fighting heart disease and stroke.
To learn more or to get involved, call 1-800-AHA-USA1, visit heart.org or call
any of AHA's offices around the country.
About Princess Cruises:
One of the best-known names in cruising, Princess Cruises is a global cruise
and tour company operating a fleet of 17 modern ships renowned for their
innovative design and wide array of choices in dining, entertainment and
amenities, all provided in an environment of exceptional customer service. A
recognized leader in worldwide cruising, Princess carries 1.4 million
passengers each year to destinations around the globe ranging in length from
three to 107 days. The company is part of Carnival Corporation & plc
SOURCE Princess Cruises
Contact: Karen Candy, email@example.com, 661-753-1540, or Julie
Benson, firstname.lastname@example.org, 661-753-1530
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