hybris is Selected by ASICS for the Infrastructure of The Company's New Global Consumer Websites

hybris is Selected by ASICS for the Infrastructure of The Company's New Global
Consumer Websites

hybris Chosen for Its Single Platform Capable of Supporting Global Operations

CHICAGO, June 16, 2013 (GLOBE NEWSWIRE) -- hybris Japan K.K., the Japanese
subsidiary of hybris, the world's fastest-growing commerce platform provider
ranked "leader" by both principal analyst firms, announces today ASICS
Corporation (Headquarters: Kobe, Japan; President CEO: Motoi Oyama) has
selected hybris Commerce Suite for the infrastructure of the company's new
global consumer websites, featuring corporate, branding and e-commerce
functions. The solution will empower ASICS' branding and transactional pages,
supporting its omni-channel deployments and B2C commerce with consumers. The
company has started designing and integrating the new system in the US in 2013
before it rolls it out to other countries.

In the middle of 2011, ASICS launched an internal project to rebuild the
system, by using an omni-channel enabled e-commerce solution. As a result of
carefully comparing and verifying several vendor solutions, ASICS selected
hybris Commerce Suite in May 2012.

"We are planning to integrate our global e-commerce and websites as part of
our "ASICS Growth Plan"," Yuichi Honma, Senior General Manager Global IT
Division, ASICS Corporation explained. "hybris single platform allows us to
scale our solution globally with maximum flexibility in a short period of time
with a pricing structure that supports this approach."

The primary reasons that hybris Commerce Suite was selected include:

  oLarge installation base among global customers, supremacy supported by 3rd
    party endorsers, and high evaluation for global business deployment and
    support provision.
    hybris has a large installation base across a wide scope of industries and
    regions. Its innovativeness and supremacy are supported by 3rd party
    endorsers such as analysts. In addition, its global business deployment
    and support provision are highly evaluated.
  oPlatform supporting global operations and enhanced functionalities as well
    as easy-to-use intuitive tools for end-users and business users.
    The hybris Commerce Suite has a flexible platform natively supporting
    customers' global operations, while offering rich features for end-users
    including various automated calculation capabilities, multi-language
    interfaces for business users and intuitive tools allowing even for
    non-technical employees.
  oArchitecture enabling fast time to market, flexible functional scalability
    and price structure.
    The hybris Commerce Suite offers a consistent solution in a single
    platform, offering several benefits to the customers, including industry
    standard Java-based light applications, the architecture allowing quick
    deployment, the flexible platform and price structure which allow the
    customers to scale as their businesses grow.

"ASICS is a world-recognized company which needs to be able to quickly react
to the changing demands of the market while maintaining its strong brand
integrity," said Masaaki Morita, Country Manager of Japan, hybris. "We are
extremely happy to be working with such well-respected name in the industry,
supporting its future growth both domestically and globally."

About ASICS Corporation

ASICS Corporation is a company of leading design and manufacture of running
shoes, as well as, other athletic footwear, apparel and accessories.

The corporate name ASICS was derived from "Anima Sana In Corpore Sano",
meaning "A Sound Mind in a Sound Body" in an old Latin phrase. And it is the
fundamental platform on which the brand still stands. The company was founded
more than 60 years ago by Kihachiro Onitsuka. For more information, please
visit www.asics.com

About hybris

hybris helps businesses on every continent sell more goods, services and
digital content through every touchpoint, channel and device. hybris delivers
OmniCommerce™: state-of-the-art master data management and unified commerce
processes that give a business a single view of its customers, products and
orders, and its customers a single view of the business. hybris' omni-channel
softwareis built on a single platform, based on open standards, that is agile
to support limitless innovation, efficient to drive the best TCO, and scalable
and extensible to be the last commerce platform companies will ever need. Both
principal industry analyst firms rank hybris as a "leader" and list its
commerce platform among the top two or three in the market. The same software
is available on-premise, on-demand and managed hosted, giving merchants of all
sizes maximum flexibility. Over 500 companies have chosen hybris, including
global B2B sitesW.W.Grainger, Rexel, Thomson Reuters and 3M as well as
consumer brands Starbucks, Bridgestone, P&G, Levi's, Nikon, Galeries
Lafayette, Migros, Nespresso and Lufthansa.hybris has operations in 15
countries around the globe. hybris is the future of commerce™. For more
information, visitwww.hybris.com

CONTACT: Media Contacts:
         Meghan Reilly
         Walker Sands Communications
         Kaylee Laudon

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