BIA/Kelsey's 'LEADING IN LOCAL: SMB Digital Marketing' to Showcase Latest Small Biz Digital Marketing Innovations and Best

  BIA/Kelsey's 'LEADING IN LOCAL: SMB Digital Marketing' to Showcase Latest
          Small Biz Digital Marketing Innovations and Best Practices

Featured speakers include senior execs from Facebook, Google, Microsoft,
ReachLocal, YP and YPG

PR Newswire

CHANTILLY, Va., June 17, 2013

CHANTILLY, Va., June 17, 2013 /PRNewswire/ --BIA/Kelsey is gathering top
digital media and marketing leaders at LEADING IN LOCAL: SMB Digital
Marketing, Sept. 11-13, in Austin, to examine the latest business models,
technological developments and adoption trends in digital marketing solutions
for small and medium-sized businesses. The program will focus on the digital
innovations that are transforming how SMBs attract, retain and upsell their


Keynote speakers include Matt Baker, Head of SMB Partnerships, Facebook; Zorik
Gordon, CEO, ReachLocal; and Vikas Jain, Head of Business Development,
Google/Wildfire. The program will also include a dual keynote presentation by
two Yellow Pages industry leaders: Darren Clark, CTO, YP and Paul Ryan, CTO,

Also on the LEADING IN LOCAL roster are featured speakers Jim Contardi, SVP,
SMB, First Data; Simon Greenman, CEO, HomeAdvisor Europe; Darnell Holloway,
Head of Business Outreach, Yelp; Raj Kapoor, Senior Director, Local & Mobile
Advertising, Microsoft; Valentine Matrat, Global Video Lead – SMB, Google;
Hunter Rose, Ice Cream Czar and Vice Chairman, Ben & Jerry's Franchise Board
of Directors; and Neil Salvage, Head of Sales, CBS Local.

"Digital marketing solution providers look to SMBs and local businesses as the
source of their largest growth opportunity," said Peter Krasilovsky,
BIA/Kelsey vice president and conference co-chair. "At LEADING IN LOCAL: SMB
Digital Marketing, we'll showcase the leading edge of innovation in this space
and examine how solution providers and small businesses are leveraging digital
media and marketing tools and strategies."

LEADING IN LOCAL Session highlights include:

  oFocus on Profits: Winning Strategies for SMB Marketing
  oSMB Digital Marketing and Sales Force Transformation
  oSMB Success – Digital Case Studies (featuring Ben & Jerry's and others)
  oSMB Demo Room (highlighting the next wave of SMB digital marketing
  oThe Shift in SMB Advertising Spending
  oSMB Content Management: Creation/Management/Distribution
  oSMBs and Local Search: An Inside View
  oSMB Mobile Adoption: What's Working?
  oSMB Payments, Promotions and Integrated Marketing
  oSMB Checklist: Call Management
  oSMB Future Stars: LOCAL Liftoff Awards Competition
  oDigital Video Platforms/Services for SMBs
  oThe Vertical All Stars: The Lessons of 'Verticalization'

About LEADING IN LOCAL: SMB Digital Marketing
BIA/Kelsey's LEADING IN LOCAL conferences are the definitive events on local
digital advertising and marketing. LEADING IN LOCAL: SMB Digital Marketing is
focused on how the sales forces of Yellow Pages, search firms, newspapers, TV
and radio stations, promotions companies and other digital marketing solutions
providers are converging on independent SMBs, franchisees and regional groups.
The conference will offer a first-hand look at the latest innovations and
influential players in SMB-driven search, video, social media, mobile,
promotions, CRM and reputation management.

Event sponsors include Amdocs, First Data, Infogroup, Local Market Launch,
Media Distribution Solutions, Neustar, Sales Transformation Now, Telmetrics,
UBL, vSplash, Yext and YP.

Association and media partners include the Association of Directory Publishers
(ADP), Big Marketing for Small Business, International Classified Media
Association (ICMA), Location Based Marketing Association (LBMA),
Smallbiztechnology, Small Business Trends, The Next Web, Topseos, and
Visibility Magazine.

For more information about LEADING IN LOCAL: SMB Digital Marketing, including
the complete agenda, list of speakers and companies attending, visit 

About BIA/Kelsey
BIA/Kelsey advises companies in the local media space through consulting and
valuation services, research and forecasts, Custom Advisory Services and
conferences. Since 1983 BIA/Kelsey has been a resource to the media, mobile
advertising, telecommunications, Yellow Pages and electronic directory
markets, as well as to government agencies, law firms and investment companies
looking to understand trends and revenue drivers. BIA/Kelsey's annual
conferences draw executives from across industries seeking expert guidance on
how companies are finding innovative ways to grow. Additional information is
available at, on the company's Local Media Watch
blog, Twitter ( and Facebook


Contact: Eileen Pacheco, For BIA/Kelsey, (508) 888-7478,
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