PROS to Showcase Big Data Applications for Pricing, Sales Effectiveness at European Pricing Platform Aftermarket Forum

  PROS to Showcase Big Data Applications for Pricing, Sales Effectiveness at
  European Pricing Platform Aftermarket Forum

Business Wire

HOUSTON & LONDON -- June 17, 2013

PROS^® (NYSE: PRO), a big data software company, today announced its
sponsorship of the second annual European Pricing Platform (EPP) Price and
Profit Optimization Forum on Aftermarket. The conference, scheduled for June
19-20, will be held in Frankfurt, Germany, at the Westin Grand Hotel. The EPP
is Europe’s leading knowledge-sharing platform for the pricing and profit
management community.

PROS EMEA Director of Marketing Ed Farquhar will be one of the event’s
featured speakers. In his address – “Pricing to Outperform: A Better than
Average Strategy for the Service Parts Industry” – Farquhar will discuss how
service parts companies can employ data science and predictive analytics to
improve pricing and sales effectiveness, and outperform in their markets.

“Big data science and analytics help organizations improve performance,
accelerate sales growth and improve customer experience,” said PROS Chief
Marketing Officer Tim Girgenti. “We applaud EPP’s leadership in bringing
together aftermarket leaders, and we look forward to sharing best practices
and demonstrating how these organizations can create selling advantages using
big data and prescriptive analytics.”

“Today’s economic conditions continue to reshape how organisations manage
their growth plans,” said EPP President Pol Vanaerde. “At no time has data
played a bigger role in how companies can achieve strategic business
advantages and drive their performance with outstanding results. We look
forward to having PROS as a key contributor to our conference agenda.”

According to EPP research, spare parts generate more than 50 percent of
company profits in these organizations. Performance on spare parts and
services significantly impacts customer satisfaction and brand loyalty, and
the conference will focus on how companies optimise their price management and
leverage their business data to unlock growth opportunities via big data
analytics. The conference will showcase presentations from IDC, the London
Business School, MAN Truck & Bus AG, Federal Mogul Corporation, Mahle
Aftermarket GmbH and Heidelberger Druckmaschinen.

PROS is a founding member of the first EPP chapter serving Germany, Austria
and Switzerland. EPP voted PROS Jochen Werner to that local chapter’s
leadership board of experienced business experts. By developing a local
chapter for German-speaking countries, EPP aims to create close contacts with
pricing practitioners and partners, while increasing an in-depth understanding
of B2B and B2C challenges in today’s volatile market environment.

To register for the forum and see more details on the speakers, visit the EPP

For more details on big data and aftermarket parts, contact PROS on

About EPP

Founded in 2004, the European Pricing Platform has become the leading
knowledge sharing platform for European pricing and profit optimisation
decision makers, revenue managers and CxO’s, dedicated to developing and
sharing pricing knowledge, best practices and resources via on-line and
off-line media. The EPP is dedicated to the professional development of the
individuals and companies involved in the process of pricing and profit
optimisation. To learn more, visit

About PROS

PROS Holdings, Inc. (NYSE: PRO) is a big data software company that helps
customers outperform in their markets by using big data to sell more
effectively. We apply 27 years of data science experience to unlock buying
patterns and preferences within transaction data to reveal which opportunities
are most likely to close, which offers are most likely to sell and which
prices are most likely to win. PROS offers big data solutions to optimise
sales, pricing, quoting, rebates and revenue management across more than 30
industries. PROS has completed over 600 implementations of its solutions in
more than 50 countries. The PROS team comprises more than 700 people around
the world. To learn more, visit

Forward-looking Statements

This press release contains forward-looking statements, including statements
aboutthe functionality and benefits of pricing software to organizations
generally as well as the functionality and benefits of PROS software products.
The forward-looking statements contained in this press release are based upon
PROS historical experience with pricing and big data software and its current
expectations of the benefits of pricing and big data software for
organizations that implement and utilize such software. Factors that could
cause actual results to differ materially from those described herein include
the addressability of an organization’s pricing and revenue management needs,
the risks associated with PROS developing and enhancing products with the
functionality necessary to deliver the stated results and the risks associated
with the complex implementation and maintenance of pricing and big data
software such as PROS software products. Additional information relating to
the uncertainty affecting the PROS business is contained in PROS filings with
the Securities and Exchange Commission. These forward-looking statements
represent PROS expectations as of the date of this press release. Subsequent
events may cause these expectations to change, and PROS disclaims any
obligations to update or alter these forward-looking statements in the future,
whether as a result of new information, future events or otherwise.


Media Contacts:
Yvonne Donaldson, +1 713-335-5310
Goode Communications for PROS
Mark Kember, +44 (0)1491 873323
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