Forecast 2013 Showcases Broad Adoption of Open Data Center Alliance Requirements for the Enterprise Ready Cloud

     Forecast 2013 Showcases Broad Adoption of Open Data Center Alliance
                 Requirements for the Enterprise Ready Cloud

Organization delivers industry's first customer requirements for Information
as a Service, Software Defined Networking and Scale-Out Storage; Welcomes
Infosys, SAP and UOL as newest members

PR Newswire

SAN FRANCISCO, June 17, 2013

SAN FRANCISCO, June 17, 2013 /PRNewswire/ --Open Data Center Alliance (ODCA),
today announced at Forecast 2013, the release of new usage models, a
significant expansion in its membership, and tremendous growth in the adoption
of its requirements across enterprises and industries worldwide. Since its
launch in 2010, ODCA has moved quickly to deliver comprehensive requirements
designed to speed the migration of data center IT operations to the cloud, and
after just two years is demonstrating how its members have adopted ODCA usage
models and requirements as the foundation for speeding the delivery of
enterprise cloud and big data implementations that are open, interoperable and
secure. Forecast 2013 is ODCA's annual cloud and big data conference taking
place today and tomorrow in San Francisco at the Westin St. Francis Hotel.

"Forecast 2013 is about showcasing how quickly ODCA has moved from the
requirements development stage to demonstrating real-world enterprise cloud
and big data implementations that have been built based on ODCA requirements.
We're showing how our members are using these requirements to solve real
business issues today, and in doing so we're providing other enterprises with
a model they can use to implement their own cloud strategies and
architectures," said Mario Mueller, VP of IT Infrastructure at BMW and chair
of the Open Data Center Alliance. "At Forecast 2013 we're demonstrating that
organizations can trust ODCA usage models for cloud and big data
implementations, and that now is the time to begin building cloud solutions
based on ODCA requirements."

ODCA members are leaders in driving the enterprise ready cloud

Mueller is giving the Forecast 2013 keynote at 1:00pm PTtoday when he will
welcome ODCA members and the global cloud and big data communities to
Forecast, provide an update on ODCA initiatives, and review how BMW is using
ODCA usage models as the basis for its cloud strategy. He will discuss BMW's
multiple phases of cloud implementation, from internal cloud delivery to full
integration of public cloud services, and overview the ODCA usage models used
within each phase. BMW's ODCA cloud strategies are highlighted in a new video
and discussed in detail in the recently released Open Data Center Alliance:
Private Cloud Strategy at BMW white paper. The paper has been developed to
serve as a model for helping other enterprises establish their own path to the
cloud, and as a resource solution providers can use to identify requirements
for enterprise ready cloud service delivery.

Mueller is joined at Forecast by IT experts from ODCA leadership who have
adopted ODCA usage models as the basis for developing their company's cloud
strategies, and for delivering a wide variety of cloud services. These
strategies and services include: Capgemini: leveraging ODCA as a pragmatic
guide for internal and client cloud implementations; China Unicom: leveraging
ODCA usage models and requirements as a guide for gathering multi-industry
collective wisdom for full scale private cloud build out, big data and
networking strategy; Lockheed Martin: using ODCA usage models for deployed
clouds as well as future engineering and acquisition of new cloud services;
NAB: anchoring its cloud strategy and procurement decisions on ODCA
requirements; NTT Data: integrating ODCA usage models into its global cloud
strategy and procurement processes; T-Systems: integrated ODCA usage models
into a breadth of cloud services that are deployed today, and as the
foundation for services that will be deployed in the future; UBS: driving RFPs
based on ODCA requirements; and Verizon Terremark: using a wide range of ODCA
requirement to develop public, private and hybrid cloud offerings.

These ODCA deployment scenarios are being presented during panel discussions
and presentations taking place at Forecast as means to engage with enterprises
on best practices for the adoption of ODCA usage models, and delivered as
interactive educational sessions for helping enterprises transition to the
cloud based on the experience of ODCA members. The complete list of Forecast
speakers and sessions is available on the Forecast 2013 website.

ODCA announces industry's first customer requirements for Information as a

With the adoption of ODCA usage models growing, ODCA is announcing today that
it has significantly expanded its portfolio of requirements for the enterprise
ready cloud with the release of the Information as a Service (InfoaaS) Master
Usage Model, the first customer requirements for big data. This document has
been developed to help answer many of the questions enterprises have as they
begin to tap into the enormous business opportunities associated with big data
and data analytics, a market industry analyst firm IDC is projecting will grow
to $23.8 billion in 2016. The organization has also completed its
Infrastructure as a Service (IaaS) requirements definition with the delivery
of Scale-Out Storage and Software Defined Networking Master Usage Models,
complementing ODCA's Compute Infrastructure as a Service Master Usage Model.
Highlights of the ODCA usage models released today include:

Information as a Service - This ODCA Master Usage Model is the industry's
first set of comprehensive requirements developed to help enterprises move
toward interoperable Information as a Service. Information as a Service
provides many benefits, including a dynamic ability to acquire information and
access business insights through the orchestration of information delivery
from multiple data sources and in multiple formats. The publication details
the information architecture required for implementation and what aspects of
that architecture can be enhanced by big data, mobile applications, and cloud
computing technologies. The requirements discuss data management, tools and
technology that support governance and security, and service delivery
architecture. The Information as a Service Master Usage Model is available for
download here.

Software Defined Networking – Software Defined Networking (SDN) is an emerging
approach to data center network technology that promises to eliminate many of
the limitations of current networking solutions by moving network packet
control to software. SDN is a critical component to Infrastructure as a
Service as it provides new network management flexibility in multi-tenancy
environments. The ODCA SDN requirements detail the challenges associated with
modern networks and how the SDN helps address these challenges, the benefits
SDN delivers to enterprises, requirements for maximum interoperability, and
the role open standards play in SDN implementations. The SDN Master Usage
Model extends the ODCA Compute Infrastructure as a Service Master Usage Model
and is available for download here.

Scale-Out Storage – The Scale-Out Storage Master Usage Model specifies the
common usage patterns and requirements for IaaS storage where storage capacity
is sought as infinitely available, sourced on-demand, and purchased or moved
from one or multiple providers in a consistent manner. The Scale out Storage
Usage Model provides rare insight into enterprise requirements for this arena
of rapid industry innovation and extends the ODCA Compute Infrastructure as a
Service Master Usage Model. The Scale-Out Storage Master Usage Model is
available for download here.

In addition to the new usage models released today, ODCA is also announcing
that it has delivered the most comprehensive enhancements to existing usage
models since the organization's formation. These enhancements reflect input
from solutions providers, standards bodies and member POC results with an
intent to drive a deeper level of technical detail, create a clearer path from
requirements definition to solution delivery, and ultimately to help remove
barriers to solution adoption. Updates have been made to the Data Security
Framework, Carbon Footprint, IO Control, Long Distance Migration, and Provider
Assurance usage models. The most updated list of ODCA usage models and
requirements is available on the ODCA website.

Scaling member deployments with ODCA Accelerate 2013

To help leverage the insights offered by its leadership at Forecast, ODCA has
also announced Accelerate 2013, a program to help spur member sharing of
insights from cloud deployment and encourage alignment of RFPs to usage model
requirements. Enterprises use PEAT, ODCA's online proposal engine assistant
tool, to integrate ODCA usage model requirements into the corporate RFP
process. PEAT helps organizations issuing RFPs based on ODCA requirements to
quickly identity the ODCA usage models that match hardware, software and
services requirements outlined in an RFP, and to easily connect with vendors
and providers offering products and solutions.

Accelerate 2013 is designed to further advance the breadth of membership
adoption based on ODCA requirements and streamline processes for RFP issuance.
The program encourages members issuing an RFP to share their deployment
insights with other ODCA members as an additional tool for identifying how
organizations are deploying cloud services. ODCA members who participate in
Accelerate 2013 by sharing their deployment successes are rewarded with up to
half-price membership dues for 2014. The Accelerate 2013 program is outlined
in detail on the ODCA website.

Infosys, SAP and UOL join Open Data Center Alliance

ODCA is also announcing today that is has significantly expanded its
membership roster with the addition of Infosys, SAP, and UOL as new members.
These industry leaders bring a wealth of global experience and valuable
perspectives to the organization and are expected to immediately begin
contributing to the mission of the Alliance. With the addition of Infosys, SAP
and UOL, ODCA membership, which consists of adopter, contributor and solution
provider members, has now grown to include over 320 companies from around the

About Forecast
Forecast is ODCA's premier once-a-year conference where ODCA and its
collaboration partners and event sponsors come together with industry to
address best practices for the adoption of enterprise ready big data and cloud
implementations. Forecast provides attendees with a unique opportunity to grow
their network of cloud and big data professionals, have conversations about
the issues that matter most to their business, and learn about the latest ODCA
developments from ODCA leadership. Forecast has grown to include hundreds of
participants from around the world and now includes ODCA University, which is
focused on educational and training sessions where attendees learn about usage
models from ODCA members who have worked on creating the requirements.
Forecast 2013 is taking place in San Francisco on June 17 and 18. Harper Reed,
Obama Campaign CTO, is the luminary speaker who will open day-two (Tuesday,
June 18) of Forecast 2013 with a keynote beginning at 9:30am. The complete
two-day agenda is available on the Forecast 2013 website. Follow Forecast
developments on Twitter using hashtag #Forecast13.

About The Open Data Center Alliance
The Open Data Center Alliance^SM is an independent IT consortium comprised of
global IT leaders who have come together to provide a unified customer vision
for long-term data center requirements. ODCA is led by a twelve member
steering committee and has over 320 members. Intel serves as technical advisor
to the Alliance.More information about Alliance publications and membership
can be found at the organization's website:,
and on Facebook, LinkedIn, Slideshare, Twitter, and YouTube.

Russ DeVeau
Open Data Center Alliance
Mobile/Text: 908-251-1549

SOURCE Open Data Center Alliance

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