SYNC and MyFord Touch Sold on 79 Percent of New Ford Vehicles, New Technology Drives Quality Satisfaction

SYNC and MyFord Touch Sold on 79 Percent of New Ford Vehicles, New Technology
                         Drives Quality Satisfaction

PR Newswire

DEARBORN, Mich., June 17, 2013

DEARBORN, Mich., June 17, 2013 /PRNewswire/ --

  oSYNC^® and MyFord Touch^® sold on nearly 80 percent of 2013 Ford vehicles,
    double the sales mix of infotainment systems sold with Toyota and Honda
    vehicles, and up from 68 percent in 2012; MyFord Touch mix of 55 percent
    increased from 12 percent in 2012

  oCustomers with vehicles equipped with MyFord Touch have a higher rate of
    satisfaction with overall vehicle quality for most models compared to
    those that do not have the advanced infotainment system

  oFord customers cite voice command and touch screen features as top
    purchase drivers much more often than competitors; Ford Escape owners
    prioritize them twice as much as the segment average

  oFord improves MyFord Touch quality by more than 50 percent since launch,
    plans another upgrade in summer 2013

Ford SYNC^® voice-controlled connectivity and MyFord Touch^® touch screen
technologies are attracting more customers and selling at a much higher rate
than competitors, as MyFord Touch helps drive higher customer satisfaction
with vehicle quality.

Combined, SYNC and MyFord Touch are sold on 79 percent of new 2013 Ford
vehicles, double the rate of Toyota and Honda vehicle infotainment systems and
up from 68 percent in 2012. This includes a MyFord Touch mix of 55 percent
from 12 percent in 2012.

SYNC and MyFord Touch connectivity technologies – launched in 2007 and 2010,
respectively – remain a competitive advantage as customers cite voice control
and touch screens as top purchase drivers much more often than competitors.
For example, 53 percent of 2013 Ford Escape owners say the touch screen is a
top purchase reason compared to a 22 percent segment average.

"Ford has launched 60 new technologies the past few years and they are helping
attract many new customers in important markets such as the coasts," says Raj
Nair, group vice president, global product development. "SYNC and MyFord Touch
are key parts of our innovation strategy, and not only bring more new
customers to our brand, but help deliver higher satisfaction with overall
vehicle quality."

Ford vehicles with MyFord Touch are helping improve perceptions as customers
who own vehicles with the system are more satisfied with overall vehicle
quality compared to those who don't have the technology. The Ford F-150 with
MyFord Touch has the highest rate of quality satisfaction across the Ford
lineup, at 86 percent.

F-150 blends touch screen capability with traditional buttons and knobs, a
similar balance planned for future Ford vehicles.

Young buyer connections
The innovations also are attracting younger buyers. For example, the new 2014
Ford Fiesta will now offer MyFord Touch, adding to other features such as a
navigation system, rear camera, leather seats and a sunroof not available in
the segment.

Fiesta already is drawing a younger audience of 46 percent Gen Y and Gen X
buyers, compared to Toyota and Scion's 36 percent subcompact average. Fiesta
innovations are differentiating the car as SYNC is cited as an important
purchase reason by 54 percent of buyers compared to a 37 percent average for
Toyota's connectivity technology.

Quality progress
Ford continues to refine SYNC and MyFord Touch, including another downloadable
upgrade planned for this summer. Previous upgrades already have helped improve
quality responses by more than 50 percent.

"We are committed to listening to our customers and improving MyFord Touch to
keep drawing in new customers and increasing satisfaction with even higher
quality," says Nair.

Ford's dealership personnel and dedicated connectivity customer service line
also have become competitive advantages in an era of new automotive
technologies. Customers who seek dealership assistance with SYNC or MyFord
Touch report a 91 percent satisfaction rate.

About Ford Motor Company
Ford Motor Company(NYSE: F), a global automotive industry leader based in
Dearborn, Mich., manufactures or distributes automobiles across six
continents. With about 175,000 employees and 65 plants worldwide, the
company's automotive brands include Ford and Lincoln. The company provides
financial services through Ford Motor Credit Company. For more information
regarding Ford and its products worldwide, please visit
http://corporate.ford.com.

SOURCE Ford Motor Company

Website: http://www.ford.com
Contact: Wes Sherwood, 313-390-5660, wsherwoo@ford.com
 
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