Neolane Customer GENERATOR to Present at a Forum for Customer Experience Professionals Session to Explore Integrating Email and Social Media to Drive Cross-Channel Engagement Business Wire NEWTON, Mass. -- June 17, 2013 Conversational marketing technology provider Neolane, Inc. today announced that it’s a Silver Sponsor at the Forrester's Forum For Customer Experience Professionals East. Neolane customer Thai Randolph, VP Consumer Marketing, GENERATOR will also be speaking during a Neolane-hosted lunch at the event, which is being held June 25- 26, 2013 in New York, NY. GENERATOR is an award-winning, business-driving provider of marketing and commerce solutions to the global media industry. The event’s keynote speeches and track sessions will address how companies can get their customer experience programs to the next level. At the forum, attendees will learn about: *How companies launch customer experience initiatives that deliver measurable ROI, building support for the next round of efforts. *How to determine your organization’s level of customer experience maturity and create a road map to your vision of success. *How the best of the best customer experience leaders overhaul their strategies, organizations and processes to get on top and stay there. Who: Thai Randolph, Vice President, Consumer Marketing, GENERATOR Shar VanBoskirk, Vice President, Principal Analyst, Forrester Research, Inc. What: Creating Exceptional Customer Experience: Integrating Email and Social GENERATOR will debunk the myth that social is killing email. Through relevant case studies, attendees will learn how to create an excellent customer experience by: *Socializing email content *Effectively using social sign-ins for registrations *Maximizing engagement—all while successfully evaluating the value of both channels When: GENERATOR will speak from 12:20–1:10 p.m. ET on Tuesday, June 25, 2013 Where: New York Marriott Marquis 1535 Broadway, New York, NY 10036 For more information visit here. For tracking the event on Twitter, follow #ForrForum, and for Neolane's thoughts on the event on Twitter, follow @neolane. About Neolane Neolane provides the only conversational marketing technology that empowers organizations to build and sustain one-to-one lifetime dialogues, dramatically increasing revenue and marketing efficiency. Born digital, withbest-in-class email and inbound-outbound channel fusion capabilities architected into a single code-based platform, marketers achieve results in record time. Neolane is easy to use for both power and casual users, but powerful enough to drive the most sophisticated marketing strategies. Future proof, Neolane has a track record of enabling its customers to adapt to new customer engagement challenges and exploit opportunities more quickly than their competition.Neolane is used by more than 400 of the world’s leading companies including Alcatel Lucent, barnesandnoble.com, Sears Canada, Sephora Europe and Sony Music. Visit www.neolane.com and read our blog The Cross-Channel Conversation. Copyright © 2013 Neolane. All Rights Reserved. All other brand names, product names, or trademarks belong to their respective holders. Contact: PAN Communications for Neolane Kyla Ruane, +1 617-502-4300 firstname.lastname@example.org
Neolane Customer GENERATOR to Present at a Forum for Customer Experience Professionals
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