KitchenAid Enters Home Soda Category in Collaboration with SodaStream

    KitchenAid Enters Home Soda Category in Collaboration with SodaStream

Brands Collaborate on KitchenAid Soda Maker "Powered by SodaStream"

PR Newswire

BENTON HARBOR, Mich. and AIRPORT CITY, Israel, June 17, 2013

BENTON HARBOR, Mich. and AIRPORT CITY, Israel, June 17, 2013 /PRNewswire/
--KitchenAid, a leading maker of premium kitchen appliances and culinary
tools and a brand of Whirlpool Corporation (NYSE: WHR), and SodaStream
International, Ltd. (NASDAQ: SODA), the world's leading manufacturer and
distributor of home beverage carbonation systems, today announced a
collaboration that will introduce a jointly developed home carbonation system
to the KitchenAid portfolio. The soda maker is expected to be available at
retail in the fourth quarter of 2013.The terms of the deal were not
disclosed.

"We are excited to expand our KitchenAid family of products and enter the
growing category of home carbonation," said David Elliott, general manager of
KitchenAid small appliances."Working with SodaStream brings together their
best-in-class technology with our stylish design signature to offer a premium
product for our consumers worldwide."

"KitchenAid is an iconic, global brand and we welcome them to the SodaStream
revolution," said Daniel Birnbaum, CEO of SodaStream."Our unique platform
will enable KitchenAid to provide its large and loyal consumer base with the
many benefits of home carbonation. We look forward to leveraging the combined
strengths of our two brands to advance the category and reach an even broader
global audience."

Press contacts:

Yonah Lloyd
Chief Corporate Development and Communications Officer
SodaStream
+972-3-976-2462
yonahl@sodastream.com

Beth Robinson
KitchenAid
269/923-4770
beth_l_robinson@kitchenaid.com

About KitchenAid: Since the introduction of its legendary stand mixer in 1919
and first dishwasher in 1949, KitchenAid has built on the legacy of these
icons to create a complete line of products designed for cooks. Today, the
KitchenAid brand offers virtually every essential for the well-equipped
kitchen with a collection that includes everything from countertop appliances
to cookware, ranges to refrigerators, and whisks to wine cellars. To learn why
chefs choose KitchenAid for their homes more than any other brand*, visit
KitchenAid.com or join us at Facebook.com/KitchenAid and
Twitter.com/KitchenAidUSA.

* Based on a 2012 survey, KitchenAid was found to be the home kitchen
appliance brand chosen most often by members of the International Association
of Culinary Professionals

About SodaStream: SodaStream is the world's leading manufacturer and
distributor of home beverage carbonation systems which enable consumers to
easily transform ordinary tap water instantly into carbonated soft drinks and
sparkling water. Soda makers offer a highly differentiated and innovative
solution to consumers of bottled and canned carbonated soft drinks and
sparkling water. Our products are environmentally friendly, cost effective,
promote health and wellness, and are customizable and fun to use. In addition,
our products offer convenience by eliminating the need to carry bottles home
from the supermarket, to store bottles at home or to regularly dispose of
empty bottles. Our products are available at more than 60,000 retail stores in
45 countries around the world, including 15,000 retail stores in the United
States. For more information, visit http://www.sodastream.com.To download
SodaStream's IR app, with access to SEC documents, press releases, videos,
audiocasts and more, please visit
http://itunes.apple.com/us/app/soda-ir/id524423001?mt=8 for your iPhone/iPad,
or https://play.google.com/store/apps/details?id=com.theirapp.soda for your
Android mobile device.

Forward Looking Statement
This release contains forward-looking statements, which express the current
beliefs and expectations of management. Such statements are based on
management's current beliefs and expectations and involve a number of known
and unknown risks and uncertainties that could cause our future results,
performance or achievements to differ significantly from the results,
performance or achievements expressed or implied by such forward-looking
statements. Important factors that could cause or contribute to such
differences include risks relating to: our ability to expand into our target
markets, including the United States; our ability to continue to develop or
maintain our presence in retail networks; our ability to develop and implement
production and operating infrastructure to effectively support our growth; the
success of our marketing campaigns and media spending in terms of increased
sales or increased product and brand name awareness; our ability to maintain
our customer base in markets where we have an established presence; the risks
associated with our reliance on exclusive arrangements for the distribution of
our home beverage carbonation systems and consumables in each of the markets
in which we use third-party distributors; our ability to compete effectively
with other companies which currently offer, or may offer in the future,
competing products; potential product liability claims if any component of our
home beverage carbonation systems is misused; our ability to protect our
intellectual property rights; our being found to have a dominant position in
certain markets which may place limits on our ability operate; risks
associated with our being subject to fluctuations in currency exchange rates;
our potential exposure to greater than anticipated tax liabilities; our
products being subject to extensive governmental regulation in the markets in
which we operate; adverse conditions in the global economy which could
negatively impact our customers' demand for our products; and other factors
detailed in documents we file from time to time with the United States
Securities and Exchange Commission. Forward-looking statements in this release
are made pursuant to the safe harbor provisions contained in the Private
Securities Litigation Reform Act of 1995.

SOURCE SodaStream International, Ltd.

Website: http://www.sodastream.com
 
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