Photo Release -- The Mall at Millenia Revitalizes Signature Grand Court LED Video With Daktronics Products & Services

Photo Release -- The Mall at Millenia Revitalizes Signature Grand Court LED
Video With Daktronics Products & Services

Orlando's Premier Luxury Retail Destination Updates Its Iconic Grand Court LED

BROOKINGS, S.D., June 17, 2013 (GLOBE NEWSWIRE) -- In 2002, a new 1.2 million
sq. ft. enclosed shopping and entertainment center in Orlando, Fla., chose
Daktronics (Nasdaq:DAKT) to provide them with the industry's most innovative
indoor LED video solution. More than a decade later, The Mall at Millenia has
again relied on Daktronics to revamp their 12 curved, high-resolution LED
displays that serve as the mall's Grand Court entertainment showpiece.

Mall at Millenia
  Mall at Millenia

A photo accompanying this release is available at

Steven Jamieson, general manager of The Mall of Millenia, states, "The LED
screens are truly a focal point and source of energy, often thought of as the
heartbeat of the Center. The Forbes Company is committed to delivering the
best of technology and creativity for our guests. We entered into this
revitalization of the screens with excitement and confidence in the technology
Daktronics has provided."

The new displays are larger than the original designs, measuring 9-feet high
by 4-feet wide each. In addition, they feature 6 mm pixel spacing – four times
the resolution when compared to the mall's prior technology.

Designed for premier organizations and locations that can accept only the
highest image quality at the closest viewing distances, The Mall at Millenia's
new displays feature technology that takes advantage of 3-in-1 SMD
(surface-mount device) LED to produce exceptional brightness, unsurpassed
viewing angles and incredible picture detail. In addition to updating the 12
curved LED video displays, Daktronics also provided ProPixel^® LED freeform
stick elements to vertically illuminate The Mall at Millenia's Cone Fountain
display located at the main entrance of the mall.

The LED screens' content varies from high-end fashion pieces to fantasy-like
motion graphics to playful creative artwork that leaps outside the boundaries
of traditional digital artwork. An eclectic mixture of audio and video content
transports guests from the high seas to the depths of outer space while
captivating them with beautiful water and smoke forms.

"We are tremendously proud to have been given the opportunity to help realize
The Mall at Millenia's vision for their Grand Court once again," said Brad
Wiemann, executive vice president of Daktronics. "By upgrading to the higher
resolution LED video technology of today is exemplary of The Mall at
Millenia's commitment to offering its shoppers an incredibly unique and
immersive experience not found anywhere else."

Daktronics LED video has helped revolutionize today's shopping center
environment. Throughout the world, retail's largest property owners and
developers are using large-format LED video in dynamic ways to connect
consumers to brands while cashing in on sustainable revenues. View Daktronics
product in the mall space, or for more information, visit


Daktronics has strong leadership positions in, and is the world's largest
supplier of, computer-programmable displays, large screen video displays,
digital billboards, and electronic scoreboards and control systems. The
company excels in the control of large display systems, including those that
require integration of multiple complex displays showing real-time
information, graphics, animation and video. Daktronics designs, manufactures,
markets and services display systems for customers around the world, in sport,
business and transportation applications. For more information, visit the
company's World Wide Web site at: or e-mail the company at, call (605) 692-0200 ext. 56219 or toll-free (800)
325-8766 in the United States or write to the company at 201 Daktronics Drive
PO Box 5128 Brookings, S.D. 57006-5128.


Conveniently located just minutes from every major attraction in Orlando, The
Mall at Millenia's overall shopping experience includes the opportunity to
partake in a wide range of experience-enhancing services and amenities,
including personal shoppers, trunk and fashion shows, special signature
events, full-service salons, valet parking, a full-service concierge, currency
exchange, multi-lingual staff and VIP "meet and greet" program, as well as an
onsite U.S. Post Office.

Daily shopping hours are Monday through Saturday from 10 a.m. until 9 p.m. and
Sunday, 11 a.m. until 7 p.m. Many restaurants are open through midnight
7-nights per week. For more information, call (407) 363-3555 or visit the
Mall's Web site at


Based in Southfield, Mich., The Forbes Company is a developer of award-winning
luxury shopping centers, owning and managing more than 4.5 million square feet
of retail and dining space in three acclaimed properties in Florida and one in
Michigan. The Forbes Company brings the best of the retail world into
environments that are architecturally significant in their use of the finest
materials and breathtaking aesthetics. Combined with remarkable events and
deluxe customer amenities, these shopping and dining experiences are nothing
short of superb. 

A paradigm of The Forbes Company portfolio — The Mall at Millenia in Orlando,
The Gardens Mall in Palm Beach Gardens, Waterside Shops in Naples, and The
Somerset Collection in Troy, Michigan — complement their respective
communities.For more information, please visit

         Joni Schmeichel
         Daktronics Strategic Marketing
         Tel 605-691-3639

Daktronics Logo
Press spacebar to pause and continue. Press esc to stop.