Menchie’s to Get “Smurfed” This Summer in Celebration of Columbia Pictures / Sony Pictures Animation’s “The Smurfs™

  Menchie’s to Get “Smurfed” This Summer in Celebration of Columbia Pictures /
  Sony Pictures Animation’s “The Smurfs™ 2” with Its First-Ever
  Entertainment-Themed Promotion

   Smurfy Store Takeovers of Hugely Popular Self-Serve Frozen Yogurt Brand
       Includes Addition of Limited Edition Menu Items Starting July 1

Business Wire

ENCINO, Calif. -- June 17, 2013

BeginningJuly 1, Menchie’s, North America’s largest self-serve frozen yogurt
franchise, is becoming “Smenchie’s” in celebration of the July 31release
ofThe Smurfs™2, the hybrid live-action/animated family comedy from Columbia
Pictures and Sony Pictures Animation.

Collect all three limited-edition Smurfs cups! (Photo: Business Wire)

Collect all three limited-edition Smurfs cups! (Photo: Business Wire)

“With the introduction of ‘Smenchie’s,’ fans of all ages will be able to
enjoyThe Smurfsin a whole new way,” said George Leon, Executive Vice
President of Worldwide Consumer Marketing at Sony Pictures Entertainment.
“Whatbetter way to enjoy your tasty yogurt treat than by adding a dash of
Smurfy funinto it?”

Menchie’s is initiating their first-ever promotion centered on an
entertainment property with a move that will Smurf-ify taste buds.
Participating “Smenchie’s” nationwide will release an exclusive,
limited-edition Smurfberry Blast flavor and special toppings, including
chocolate Smurflettes, Smurfberry gummies and Smurfy sprinkles. The new
flavor, the latest addition to Menchie’s proprietary line of classic flavors
with a culinary twist, will be available in a special mushroom-capped reusable
cup, available for purchase for a limited time only while supplies last, that
Smurfs fans will love.

“Our multi-generational guest base has a great connection with The Smurfs, and
the introduction of ‘Smenchie’s’ will be a truly momentous company-wide
event,” said Karla Bendel, Vice President of Marketing and R&D at Menchie’s
Group, Inc. “In addition to the fun new flavor and toppings, Menchie’s
destinations will deliver the ultimate celebration on behalf of The Smurfs
with limited edition Smurf-themed items, activities, a video and more!”

Smurfs fans can engage in the festivities at participating Menchie’s stores
nationwide fromJuly 1st-July 31st.

Menchie’s is a world-leader in ensuring best-in-class products and considers
itself the ambassador of frozen yogurt quality worldwide. Guests can choose
from premium rotating yogurt flavors and delicious toppings for unlimited
combinations, ensuring happiness in every cup.

Menchie’s ensures that only the highest quality milk and flavors are used to
make its frozen yogurt. The proprietary collection is made from the milk of
“happy” California cows, which have not been treated with artificial growth
hormones (rBST). Menchie’s frozen yogurt contains live and active cultures and
has received the Live and Active Culture (LAC) seal indicating its endorsement
by the National Yogurt Association.

In this sequel to the hybrid live action/animated family blockbuster comedy
The Smurfs™, the evil wizard Gargamel creates a couple of mischievous
Smurf-like creatures called the Naughties that he hopes will let him harness
the all-powerful, magical Smurf-essence. But when he discovers that only a
real Smurf can give him what he wants, and only a secret spell that Smurfette
knows can turn the Naughties into real Smurfs, Gargamel kidnaps Smurfette and
brings her to Paris, where he has been winning the adoration of millions as
the world’s greatest sorcerer. It’s up to Papa, Clumsy, Grouchy, and Vanity to
return to our world, reunite with their human friends Patrick and Grace
Winslow, and rescue her! Will Smurfette, who has always felt different from
the other Smurfs, find a new connection with the Naughties Vexy and Hackus or
will the Smurfs convince her that their love for her is True Blue? The film is
directed by Raja Gosnell and produced by Jordan Kerner. The screenplay is by
J. David Stem & David N. Weiss and Jay Scherick & David Ronn and Karey
Kirkpatrick with a story by J. David Stem & David N. Weiss & Jay Scherick &
David Ronn, Based on the Characters and Works of Peyo.

About the Smurfs

The story of the Smurfs - a property created by Peyo - started in 1958 with
the creation of comic books which were later brought to both the big and small
screen. Over the years, the little blue characters haven’t just limited
themselves to the page and the screen. They have inspired records and CDs that
have sold millions of copies, entire collections of figurines and toys, and
many more products. In all, more than 3,000 derived products have been
produced and leading brands and companies have spread their messages worldwide
with the help of the Smurfs. A multitude of new projects appear regularly,
thus making the success of the Smurfs planetary!

About Sony Pictures Entertainment

Sony Pictures Entertainment (SPE) is a subsidiary of Sony Entertainment Inc.,
a subsidiary of Tokyo-based Sony Corporation. SPE’s global operations
encompass motion picture production, acquisition and distribution; television
production, acquisition and distribution; television networks; digital content
creation and distribution; operation of studio facilities; and development of
new entertainment products, services and technologies. For additional
information, go to

About Sony Pictures Animation

Sony Pictures Animation produces a variety of animated entertainment for
audiences around the world. The studio is following its worldwide comedy hits
– the 2012 monster hit comedyHotel Transylvania, the 2011 hybrid live
action/animated blockbusterThe Smurfs, and the 2009 mouth-wateringCloudy
withaChance of Meatballs– withThe Smurfs 2in July 2013, andCloudy With A
Chance of Meatballs 2in September 2013. Sony Pictures Animation, in
conjunction with Aardman Animations, has produced two critically acclaimed
feature films: the CG-animated family comedyArthur Christmas; and the Academy
Award® nominated stop-frame animated high-seas adventure,The Pirates! Band of
Misfits. In 2007,Surf's Upalso received an Academy Award® nomination for
Best Animated Feature Film. The division, whose first feature filmOpen
Seasonled to a very successful movie franchise, turned 10 in 2012. Sony
Pictures Animation is an operating unit of Sony Pictures Digital Productions.


About Lafig Belgium S.A.

Lafig Belgium is the owner of the rights to produce audio-visual works based
on the Smurf universe and of the Smurf worldwide licensing rights (together
with IMPS). Lafig Belgium is controlled by the heirs of Pierre Culliford,
better known under his pseudonym Peyo, the author/creator of the Smurfs. For
50 years, the Culliford family has controlled the Smurf characters and all
licenses worldwide.

About Menchie’s

Menchie’s creates lasting memories by creating an unparalleled guest
experience, with a mission to make every guest smile. Placing a focus on
people and community before commerce, Menchie’s franchisees actively donate
thousands of dollars to local school programs and charitable organizations.
With its own proprietary portfolio of frozen yogurt, Menchie’s guests create
their own unique combinations. Menchie’s has been recognized as one of the
fastest-growing franchises in the restaurant industry for the past three
years. There are more than 300 locations open in the United States, Canada,
Japan, Australia, Puerto Rico, Israel, Guam, and Jordan, and Menchie’s expects
to celebrate 400 open stores in 2013. For more information, including
franchising opportunities, visit

Photos/Multimedia Gallery Available:



Christina Erwin, 818-933-6529
Bender/Helper Impact on behalf of Sony Pictures Entertainment
Nicole Yavasile, 310-473-4147
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