TCL Multimedia Ranks Among Top Three in Global LCD TV Market Share And Maintains No.1 Position in the PRC

    TCL Multimedia Ranks Among Top Three in Global LCD TV Market Share And
                      Maintains No.1 Position in the PRC

PR Newswire

HONG KONG, June 17, 2013

HONG KONG, June 17, 2013 /PRNewswire/ --TCL Multimedia Technology Holdings
Limited ("TCL Multimedia" or "the Group", HKSE stock code: 01070) ) is pleased
to announce that according to the latest DisplaySearch report, in terms of
total shipment volume, the Group's global LCD TV market share increased from
5.8% in Q4 2012 to 7.3% in Q1 2013, up 1.5 percentage points
quarter-on-quarter. Its global ranking climbed from No. 4 to No. 3 which was
only behind Samsung and LG. In addition, the Group's LCD TV market share in
the PRC increased from 18.5% in Q4 2012 to 20.2% in Q1 2013, and continued to
maintain its No.1 position in the market.

The improvement in market share was attributable to the Group's successful
enhancement of product mix, optimization of sales channels as well as the
advantages brought by its vertically-integrated operations. As a result, the
Group continued to enhance its competitive strength in the PRC market and
global market. The Group's monthly sales volume of LCD TVs in the first five
months of 2013 amounted to 7,039,963 sets, up by 24.9% year-on-year. Its sales
volume of LCD TV in the PRC Market increased by 46.8% year-on-year to
4,259,324 sets and that in the Emerging Markets increased by 12.1%
year-on-year to 1,768,315 sets, representing a satisfactory growth in sales
volume.

Mr. Hao Yi, Acting Chief Executive Officer of TCL Multimedia, said, "We will
continue to bring more value-for-money products to consumers through product
innovation, cost optimization, product competitiveness and pricing strategy.
We will also increase our sales volume and market share by enhancing both the
sales channels and brand development. We are striving to meet our annual sales
volume target of 18.00 million sets of LCD TV for 2013, with an aim of
achieving the target of quality growth, thus creating more shareholders'
value."

About TCL Multimedia

Headquartered in China, TCL Multimedia Technology Holdings Limited (HKSE stock
code: 01070) is one of the leading players in the global TV industry. TCL
Multimedia is engaged in the R&D, manufacturing and distribution of consumer
electronic products comprising television and audio visual products. Its
ultimate holding company is TCL Corporation. According to the latest
DisplaySearch report, the Group's global LCD TV market share increased from
5.8% in Q4 2012 to 7.3% in Q1 2013, ranking among the world's top 3. The Group
has continued to maintain No.1 position in the PRC LCD TV market with a market
share of 20.2% in Q1 2013, up from 18.5% in Q4 2012.

For more information, please visit its website: http://multimedia.tcl.com.

SOURCE TCL Multimedia Technology Holdings Limited

Website: http://multimedia.tcl.com
Contact: CONTACTS: iPR Ogilvy Ltd., Juliana Li / Kiki Zhang, Tel: (852) 2169
0467 / 3920 7626, Email: tclmultimedia@iprogilvy.com