Hilco Acquires “Portico” and “Under the Canopy” Consumer Lifestyle Brands

  Hilco Acquires “Portico” and “Under the Canopy” Consumer Lifestyle Brands

Hilco Brands LLC Will Support Management Team In Aggressive Licensing
Expansion Plan

Business Wire

NORTHBROOK, Ill. -- June 14, 2013

Hilco Brands, LLC, the brand investment and management division of Hilco
Global, today announced the acquisition of the Portico^® and Under the
Canopy^® brands from New York-based Portico Brand Group. Key members of the
Portico Brand Group management team will continue to manage both brands with
guidance from Hilco Brands which will provide capital, corporate management
and brand licensing advisory services.

The Portico brand includes a full collection of unique, eco-friendly products,
including home and hotel furnishings, personal care and beauty products. The
Under the Canopy brand represents high quality, stylish apparel, home,
spa/hospitality and other textile-based products using environmentally and
socially responsible materials and manufacturing methods. Both brands are
currently licensed to leading manufacturers, including WestPoint Home and
Hunter Amenities International.

Commenting on the acquisition, Jeffrey Branman, Managing Director of Hilco
Brands, said, “Portico and Under the Canopy are exciting brands with enormous
growth potential. The eco-friendly, socially responsible products currently
being manufactured and marketed by world class licensees provide a solid
platform for further growth. We look forward to supporting the current
management team, led by Marci Zaroff, President and Chief Marketing Officer,
and Rachel Whitlow, Chief Operating Officer.”

The Portico brand dates back to the 1992 opening of its flagship retail store
on Spring Street in the heart of Manhattan’s SoHo neighborhood. The store
carried high-end furniture, the finest cotton and linen home textiles,
specialty bath and spa products, and loungewear. The SoHo store and other
locations opened thereafter quickly became a destination for decorators,
designers, and style-minded connoisseurs of exceptional products. Although the
retail stores eventually closed, the brand’s DNA lived on and thrived through
successful licensing strategies. “Joining forces with Hilco Brands provides us
with both the branding expertise and the capital to expand the business and
make the right strategic choices for the future. We’re thrilled to be working
with Hilco,” said Whitlow. .

The Under the Canopy brand was founded in 1996 by ECOfashion pioneer Zaroff,
who will continue to play a role at Hilco Brand’s acquisition company. Under
the Canopy was the first lifestyle brand in the USA to present modern, high
quality, and stylish products using environmentally and socially responsible
materials and manufacturing methods.

Jeffrey B. Hecktman, Chairman and CEO of Hilco Global said, “The acquisition
of the Portico and Under the Canopy brands is consistent with the focus of
Hilco Brands, which is to invest in and help manage exciting brand businesses
with promising futures by infusing them with smart strategic thinking and the
capital required to thrive.”

About Hilco Brands: Hilco Brands (www.hilcocc.com) is a private equity firm
that acquires and manages high-growth consumer lifestyle brands. Current
portfolio brands and companies include Polaroid®, Halston®, and Miss America
Properties®. Prior portfolio brands and companies that were successfully grown
and sold include The Sharper Image®, sold to Iconix Brand Group (NASDAQ:
ICON), Ellen Tracy® and Caribbean Joe®, sold to Sequential Brands Group
(OTC:SQBG), Tommy Armour Golf® and RAM Golf®, sold to The Sports Authority,
and Bombay Brands, sold to Otto International. Hilco Brands is a unit of Hilco
Global, a privately held Chicago-based, provider of diversified financial
services providing valuation, monetization and advisory solutions, including
business asset valuations, asset acquisition and disposition services, real
estate services, M&A services and retail consulting.


Hilco Trading LLC
Gary C. Epstein
Chief Marketing Officer
Office: 847 418 2712
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