Rouse Properties Announces Repositioning and Cosmetic Renovation of Bayshore
- 120,000 SF of New Retailers, including Wal-Mart, T.J. Maxx, ULTA Beauty and
Sports Authority -
- Announces Cosmetic Renovation and Upgrades to Enhance Shopping Experience -
NEW YORK -- June 14, 2013
Today, Rouse Properties, Inc. (NYSE: RSE), a national owner and operator of
enclosed regional malls, announced the execution of leases with T.J. Maxx,
ULTA Beauty and The Sports Authority at its Bayshore Mall located in Eureka,
California. All three retailers are expected to open prior to the holiday 2013
shopping season, joining the recently opened Wal-Mart. These stores will be
the first for each retailer in the North Coast region of California, with
their closest stores over 100 miles away.
Rouse Properties also announced a multi-million dollar cosmetic renovation of
the mall to be completed in 2013. The renovation is planned to include a new
tile floor, soft seating and new common area amenities, upgraded interior
lighting, a new children’s play area and refreshed pylon and directional site
signage. Wi-Fi is also being installed, allowing shoppers to connect to the
internet throughout the mall.
“Our significant progress in the repositioning of Bayshore Mall, in such a
short period since our formation, is a prime example of Rouse’s ability to not
only attract leading retailers, but to implement a tailored strategy for each
of the malls in our portfolio,” said Andrew Silberfein, president and chief
executive officer for Rouse Properties. “As the only enclosed mall serving a
155 mile radius, we are delivering a substantially improved shopping
environment for our customers and retailers at Bayshore Mall and strengthening
our draw as a leading retail destination in the region.”
With over 1,000 stores, T.J. Maxx is the largest off-price retailer of apparel
and home fashions in the U.S., and will replace a former Borders bookstore at
the center. ULTA Beauty, the nation’s largest beauty retailer, will include a
full-service salon specializing in the latest hair, nail and skin services.
The Sports Authority, with over 450 stores across the country, will offer the
most comprehensive assortment of sporting goods and accessories in the market.
ULTA and The Sports Authority will replace a former theater and previously
unproductive in-line space.
Conveniently located off of Highway 101, Bayshore Mall totals 730,000 square
feet, and is anchored by Kohl’s, Sears, Wal-Mart, Pier 1 Imports, Ross Dress
for Less, Bed Bath & Beyond, and Petco. The mall’s expanding line-up of
national retailers includes Victoria’s Secret, The Children’s Place, Bath &
Body Works, Foot Locker, Famous Footwear and rue 21. Bayshore Mall opened in
1987, and was last renovated in 2002.
About Rouse Properties
Rouse Properties, Inc. (NYSE:RSE) is a publicly traded real estate investment
trust headquartered in New York City and was founded on a legacy of innovation
and creativity. Among the country's largest publicly traded regional mall
owners, the Company's geographically diverse portfolio spans the United States
from coast to coast, and includes 32 malls in 20 states encompassing
approximately 22.5 million square feet of space. For more information please
Rouse Properties, Inc.
Investor Relations, 212-608-5108
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