Saint-Gobain Corporation and Brownstein Group Awarded PRSA Silver Anvil for Public Relations Achievement

Saint-Gobain Corporation and Brownstein Group Awarded PRSA Silver Anvil for 
Public Relations Achievement 
Both Organizations Are First-Time Winners in the National Competition 
PHILADELPHIA, PA  -- (Marketwired) -- 06/14/13 --   On Thursday, June
13, the Public Relations Society of America held its annual Silver
Anvil Awards ceremony at the Equitable Tower in New York City.
Saint-Gobain Corporation received a Silver Anvil Award of Excellence
in the "Events and Observances (Seven or Fewer Days) - Business to
Business category" for its "Greening Greene Street" community
relations event developed and executed in partnership with Brownstein
Group, the only Philadelphia-based agency represented among the 2013
winners. Recognizing industry-leading public relations initiatives,
this year's competition drew 847 entries, of which only 144
organizations were selected as finalists by the Silver Anvil Judges.
This is the first Silver Anvil for both Saint-Gobain Corporation and
Brownstein Group. 
Saint-Gobain Corporation, the North American arm of the world's
largest building materials company, began a three-year $550,000
partnership with YouthBuild USA, a non-profit that helps
disadvantaged youth earn their GEDs or high school diplomas while
learning green construction skills. Through the national partnership,
employees from Saint-Gobain and its building materials brand
CertainTeed worked alongside YouthBuild Philadelphia students to
rebuild a home to LEED Platinum certification. To celebrate the
completion, and to demonstrate to local government officials and
community groups that Saint-Gobain can assist cities in achieving
sustainability goals, Brownstein Group created a non-traditional
ribbon-cutting event to elevate the importance of energy-efficiency
and sustainability through education and hands-on participation. 
With a budget of just $15,000, Brownstein Group executed four key
tactics: the Green Street Fair, featuring pop-up parks and live
music; an open house involving an educational tour and sustainability
pledge; a Green Ribbon-Cutting Ceremony featuring local dignitaries
and emotional remarks from students; and media relations. 
"Through our national partnership with YouthBuild and especially with
this celebratory 'green' event, Saint-Gobain has humanized its brand
story and has effectively engaged multiple stakeholders through
emotional storytelling," said Dina Silver Pokedoff, APR, external
communications manager at Saint-Gobain. "We are especially honored to
be recognized for these efforts which reinforce our corporate belief
that we 'do well by doing good' when we serve the communities where
our employees live and work." 
The "Greening Greene Street" initiative resulted in 10 unique media
stories published within a three-day period with 95 percent key
message delivery. Ninety percent of neighbors who attended the event
toured the home with Saint-Gobain's building experts, and all who
toured signed the sustainability pledge. Seventeen government
officials participated in the event, exceeding the goal of 15. And,
35 Saint-Gobain employees attended the event, surpassing the goal of
30 employees. 
"The Silver Anvil is the most prestigious award in the public
relations industry," said Erin Allsman, APR, vice president, public
relations and social media director at Brownstein Group. "For more
than 60 years, it has been given to organizations in recognition of
stellar work. This honor reflects the trust that exists between our
agency and Saint-Gobain, as well as our team's ability to put
measurable objectives in place and exceed them through exceptional
strategy, planning and execution." 
The Saint-Gobain account team at Brownstein Group responsible for the
award-winning work, includes, Erin Allsman, APR, vice president,
public relations and social media director; Laura Van De Pette, APR,
account supervisor; and Nicole Gainer, account executive. At
Saint-Gobain, the program is spearheaded by Dina Silver Pokedoff,
APR, external communications manager. Brownstein Group has served as
the North American agency of record for Saint-Gobain since 2011. 
About Brownstein Group 
Brownstein Group is a brand communication firm located in Center City
Philadelphia. Founded in 1964 as Brownstein Advertising, Brownstein
Group has since evolved into a network of integrated communication
specialties encompassing brand strategy, digital, advertising and
design, public relations, and social media. A member of the 4As, the
Public Relations Society of America and Philly Ad Club, Brownstein
Group provides services to local, national and international clients
such as IKEA, Beneficial Bank, Comcast, Microsoft, Saint-Gobain North
America, AmerisourceBergen, Cozen O'Connor, Einstein Healthcare
Network, the Philadelphia Auto Show, and Campus Apartments. For
additional information, connect with Brownstein Group on Twitter
@Brownstein_Grp or Facebook at www.facebook.com/brownsteingroup, or
visit www.brownsteingroup.com. 
About Saint-Gobain in North America 
Saint-Gobain, the world's largest building materials company, has its
North American headquarters in Valley Forge, Pennsylvania. As the
world leader in sustainable habitat, Saint-Gobain is committed to
inventing solutions to help professionals and communities around the
world build and renovate comfortable, healthy, economical and
energy-efficient buildings. The company has more than 265 locations
in North America and approximately 19,000 employees. In the United
States and Canada, Saint-Gobain reported sales of approximately $7.9
billion in 2012. 
Recognized as a 2009 and 2010 ENERGY STAR Partner of the Year by the
U.S. Environmental Protection Agency, Saint-Gobain earned the 2011,
2012 and 2013 ENERGY STAR Sustained Excellence Award, the highest
level of recognition for outstanding contributions to protecting the
environment through energy efficiency. For more information about
Saint-Gobain in North America, visit
www.saint-gobain-northamerica.com and connect with the company on
Facebook and Twitter. 
Contact information
Press Contacts: 
Michael Cavacini 
Brownstein Group 
(215) 735-3470 x170 
mcavacini@brownsteingroup.com 
Dina Silver Pokedoff, APR
Saint-Gobain Corporation
(610) 341-7031 
Dina.Pokedoff@saint-gobain.com
 
 
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