Royal Caribbean International Names New Senior Vice President of Marketing
MIAMI, June 14, 2013
MIAMI, June 14, 2013 /PRNewswire/ --Royal Caribbean International today
announced the appointment of Carol Schuster to Senior Vice President of
Marketing. Ms. Schuster joins the global cruise line with a proven track
record and extensive background in building global brands, as well as new
market entry, and will oversee all aspects of marketing for Royal Caribbean
including brand strategy and positioning; consumer and trade advertising;
digital and social media; and one-to-one and loyalty marketing.
"We are thrilled to welcome Carol Schuster to Royal Caribbean's leadership
team and look forward to her building on the success that the brand has
already achieved," said Lisa Bauer, Executive Vice President of Global Sales
and Marketing for Royal Caribbean International. "Carol's extensive global
marketing experience will play an integral role in our continued growth into
established and emerging cruise vacation markets around the world."
Most recently, Ms. Schuster ran a global marketing and brand consultancy and
spearheaded the launch of U.S. women's luxury apparel company, Lafayette 148
New York, in China. Prior to that, she held the position of worldwide managing
director, Global Brand Management at the advertising agency, Ogilvy and
Mather. She also held senior executive level positions at D'Arcy Masius Benton
& Bowles in New York. After the fall of the Berlin Wall in 1991, she was one
of the first business and marketing leaders to enter Central and Eastern
Europe to start-up the global network for the advertising agency.
Ms. Schuster graduated cum laude with a Bachelor of Arts in German language
and literature at the University of Illinois at Urbana-Champaign. She received
her MBA in Global Marketing/Advertising and Chinese from Thunderbird School of
Global Management. Ms. Schuster has won numerous awards and recognitions for
her contribution to the advertising and marketing industry and was named one
of "25 Women to Watch" by Advertising Age. She has lived in North America,
Europe and Asia and speaks English, Chinese, German and French.
Royal Caribbean International is an award-winning global cruise brand with a
40-year legacy of innovation and introducing industry "firsts" never before
seen at sea. The cruise line features an expansive and unmatched array of
features and amenities only found on Royal Caribbean including, jaw-dropping,
Broadway-style entertainment and industry-acclaimed programming that appeals
to families and adventurous vacationers alike. Owned by Royal Caribbean
Cruises Ltd. (NYSE/OSE: RCL), the cruise line sails 21 of the world's most
innovative cruise ships to the most popular destinations in the Caribbean,
Europe, Alaska, South America, the Far East, and Australia and New Zealand.
World renowned for its friendly and engaging Gold Anchor Service, delivered by
every staff and crew member, Royal Caribbean has been voted "Best Cruise Line
Overall" for 10 consecutive years in the Travel Weekly Reader's Choice Awards.
Media can stay up-to-date by following @RoyalCaribPR on Twitter, and visiting
RoyalCaribbeanInternationalPR.tumblr.com and RoyalCaribbeanPressCenter.com.
Travel professionals should go to Cruisingpower.com; or call (800) 327-2056;
and follow Facebook.com/VickiLovesTravelAgents. For additional information or
to make reservations, vacationers should call their travel agent; visit
RoyalCaribbean.com; or call (800) ROYAL-CARIBBEAN. Follow us on Facebook at
Facebook.com/RoyalCaribbean or on Twitter @RoyalCaribbean.
SOURCE Royal Caribbean International
Contact: Tracy Quan (305) 539-6577, firstname.lastname@example.org; Harrison Liu (305)
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