Public Relations Society of America Awards DuPont with Best of Silver Anvil
"Welcome to the Global Collaboratory: Global Food Security" Named Top Public
Relations Campaign of 2012
NEW YORK, June 14, 2013
NEW YORK, June 14, 2013 /PRNewswire/ -- The Public Relations Society of
America (PRSA) presented its 2013 Best of Silver Anvil Award to DuPont for its
"Welcome to the Global Collaboratory: Global Food Security" campaign, an
initiative to convene key global stakeholders around the issue of food
The campaign was selected as best from nearly 900 entries and among the 144
public relations programs nominated for a Silver Anvil Award, the most
prestigious award for outstanding achievement in public relations. The
announcement was made last night during the PRSA Silver Anvil Awards Ceremony
at the AXA Equitable Center in New York. Additionally DuPont received 2
Silver Anvil Awards in the categories of Reputation Management as well as
Global Communications for the Global Food Security Index.
In order to play a greater role in identifying sustainable solutions to
feeding a world population that will grow from seven billion to nine billion
people by 2050, DuPont commissioned the Economist Intelligence Unit (EIU) to
develop a tool that would establish a common language around the issue of food
security. The result was the creation of the Global Food Security Index
(GFSI), a scoring model that assesses strengths and vulnerabilities around
food security in 105 nations.
Culminating in the five-country launch of the Index, in strong partnership
with Ogilvy PR, "Welcome to the Global Collaboratory: Global Food Security"
initiated the dialogue among thought leaders and policymakers to build
awareness and create solutions around feeding a growing, global population.
Now recognized as a global leader in food security, DuPont has received
multiple requests from global organizations for dedicated briefings,
invitations to speak at global summits and collaborations with many new
partners to date.
"Through this ground-breaking campaign, DuPont was able to demonstrate its
commitment to food security, and bridge sharp divisions among governments,
public policy leaders and corporations to engender cooperation among
institutions capable of creating long-term solutions to the issue of food
access and availability," said James J. Roop, APR, Fellow PRSA, chair of
PRSA's Honors and Awards Committee.
"The work has been transformational across the food security space and has
helped secure DuPont a seat at the table where critical discussions and
debates on the issues are taking place," said Anthony Farina, DuPont's global
director of Corporate Communications – Public Affairs, Engagement & Reputation
Management. "The collaborative partnership we have with Ogilvy PR has been
incredibly rewarding, and we're honored to be acknowledged with the best of
Silver Anvil Award by such an esteemed organization as the PRSA. True
world-class strategic PR capabilities were delivered in line with direct
impact on business growth – exemplifying both societal and business value of
doing good while doing well."
In March, PR Week magazine named DuPont as first runner up for Global Campaign
of the Year, and in May The Holmes Report recognized DuPont with its Sabre
Award for Public Education regarding The Global Food Security Index.
PRSAis the largest professional organization serving the U.S. public
relations community. With a mission to "advance the profession and the
professional," PRSA provides news and information, thought leadership,
continuing education and networking opportunities; sets standards of
professional excellence and ethical conduct; and advocates for the business
value of public relations and greater diversity among public relations
professionals. Based in New York, PRSA comprises 112 local Chapters; 14
Professional Interest Sections that focus on specific industries and practice
areas; and the Public Relations Student Society of America (PRSSA), which is
active at more than 320 colleges and universities.
DuPont (NYSE: DD) has been bringing world-class science and engineering to the
global marketplace in the form of innovative products, materials, and services
since 1802. The company believes that by collaborating with customers,
governments, NGOs, and thought leaders we can help find solutions to such
global challenges as providing enough healthy food for people everywhere,
decreasing dependence on fossil fuels, and protecting life and the
environment. For additional information about DuPont and its commitment to
inclusive innovation, please visit http://www.dupont.com.
Contact: Michael Hanretta, 302-774-4005, firstname.lastname@example.org or Dan
Turner, 302-774-0081, email@example.com
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