Olympus Showcases ENDOEYE FLEX 5 at Premier's National Healthcare Innovation Event

 Olympus Showcases ENDOEYE FLEX 5 at Premier's National Healthcare Innovation
                                    Event

World's Only Autoclavable 5mm HD Deflectable Videolaparoscope Advances
Minimally Invasive Surgical Procedures

PR Newswire

CENTER VALLEY, Pa., June 13, 2013

CENTER VALLEY, Pa., June 13, 2013 /PRNewswire/ --Olympus, a precision
technology leader in designing and delivering innovative Medical and Surgical
solutions among other core businesses, announced today that its ENDOEYE FLEX 5
was one of 14 medical innovations on display in front of thousands of
healthcare providers and experts at the Premier healthcare alliance's 2013
Breakthroughs Conference and Exhibition.

Olympus' ENDOEYE FLEX, the world's first autoclavable 5mm HD deflectable
videolaparoscope, was selected by clinicians and other members of Premier, a
provider-owned performance improvement alliance of more than 2,800 hospitals
and nearly 95,000 other care sites. Selection criteria included the
uniqueness of the product, its ability to have an impact on an unmet medical
need and its potential to positively impact patient care. The ENDOEYE FLEX 5
was showcased during the conference's fifth annual Innovation Celebration that
recognizes advances in healthcare while highlighting industry suppliers
committed to innovation and improving patient outcomes.

"The ENDOEYE FLEX 5 represents a significant breakthrough in laparoscopic
imaging and strengthens our portfolio of surgical products by enhancing the
performance and functionality for surgeons for minimally invasive procedures,"
said Luke Calcraft, President of the Medical Systems Group at Olympus
Corporation of the Americas. "We remain fully committed to meeting the needs
of healthcare providers by providing cutting-edge products that improve the
quality of care, enhance patient satisfaction and reduce the total cost of
healthcare."

The ENDOEYE FLEX 5 offers HD resolution in a 5mm diameter scope providing
bright, crisp images enabling surgeons to see fine details during surgery. The
product allows 100 degree angulation in all directions providing complete
visualization of complex anatomical structures.

In addition, the ENDOEYE FLEX 5 offers significant advantages for the surgeons
and OR staff throughout the procedure. The product offers surgeons the
flexibility to change the direction of view enabling them to visualize organs
and tissue head-on, from above and from behind. The integrated all-in-one
design enables easy setup and a simple plug-and-play operation. The advanced
optical design makes the scope Focus Free eliminating manual focusing by the
surgeon during the procedure. Following the procedure, the ENDOEYE FLEX 5 can
be autoclaved simplifying the workflow and generating reprocessing cost
savings for the hospital.

About the Premier Healthcare Alliance, Malcolm Baldrige National Quality Award
Recipient
Premier is the nation's largest performance improvement alliance of more than
2,800 U.S. hospitals and 95,000 other sites using the power of collaboration
and technology to lead the transformation to coordinated, high-quality,
cost-effective care. Owned by healthcare providers, Premier operates a leading
purchasing network with more than $5 billion in annual savings. Premier also
maintains clinical, financial and outcomes databases based on 1 in every 4
patient discharges. A world leader in measurably improving patient care,
Premier has the largest performance improvement collaboratives in America,
including one in partnership with the Centers for Medicare & Medicaid
Services. Headquartered in Charlotte, N.C., Premier also has an office in
Washington. https://www.premierinc.com. Stay connected with Premier on
Facebook, Twitter, LinkedIn and YouTube.

About Olympus Medical Systems Group
Olympus Medical Systems Group, a division of global technology leader Olympus,
develops solutions for healthcare professionals that help improve clinical
outcomes, reduce overall costs and enhance quality of life for their patients.
By enabling less invasive procedures, innovative diagnostic and therapeutic
endoscopy, and early stage lung cancer evaluation and treatments, Olympus is
transforming the future of healthcare.

For more information visit Olympus at www.olympusamerica.com.

SOURCE Olympus Corporation of the Americas

Website: http://www.olympusamerica.com
Contact: Michael Levey, Olympus Corporation of the Americas, 484-896-5120,
michael.levey@olympus.com
 
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