Microsoft and Best Buy announce the Windows Store only at Best Buy

Microsoft and Best Buy announce the Windows Store only at Best Buy 
Store-within-a-store will launch this summer at more than 600 Best Buy 
locations, offering Windows-based PCs, tablets, accessories and support from 
dedicated, Microsoft-trained staff. 
REDMOND, Wash., June 13, 2013 /CNW/ - Microsoft Corp. and Best Buy Co. Inc. 
today announced a strategic partnership to create the Windows Store only at 
Best Buy. The comprehensive store-within-a-store will be in 500 Best Buy 
locations across the United States and in more than 100 Best Buy and Future 
Shop locations in Canada. 
Ranging in size from 1,500 square feet to 2,200 square feet, the Windows Store 
will be the premier destination for consumers to see, try, compare and 
purchase a range of products and accessories, including Windows-based tablets 
and PCs, Windows Phones, Microsoft Office, Xbox, and more. Each store will 
feature an innovation space highlighting a variety of Windows scenarios across 
devices; a showcase section with the latest Windows-based PC form factors such 
as ultrabooks, convertibles, detachables and all-in-ones — including 
portable devices; and a standalone area featuring Microsoft Surface. 
"The Windows Store offers a large-scale, hands-on customer experience that 
will show customers how Windows and Microsoft devices and services can make it 
easier for them to work and play," said Tami Reller, chief marketing officer 
and chief financial officer of the Windows Division at Microsoft. "We're 
pleased to partner with Best Buy in bringing the latest technologies to 
consumers at scale in a unique environment where they can explore how 
Microsoft products fit together across entertainment, travel, music and other 
In addition to the dedicated Microsoft specialists already working across Best 
Buy locations, the alliance will add more than 1,200 Best Buy 
Microsoft-trained sales associates to create an engaging customer experience 
at scale. 
"Best Buy's chief goal is to serve our customers as only we can, whether they 
come to us online or in stores. The Windows Store creates the kind of retail 
destination we all want to shop in, combining great selection, the latest 
technology, the best service and the lowest prices," said Jason Bonfig, vice 
president of computing for Best Buy. "What our customers will see in these 600 
stores is something totally new and fully in line with our determination to 
transform Best Buy." 
The two companies also will mirror the in-store experience online at, which will provide updates on store 
locations, promotions and other information, including joint marketing efforts 
throughout the year. Windows Store only at Best Buy will roll out from late 
June through September. More information is available at 
Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in 
software, services and solutions that help people and businesses realize their 
full potential. 
NOTE TO EDITORS:  For more information, news and perspectives from Microsoft, 
please visit the Microsoft News Center at Web 
links, telephone numbers and titles were correct at time of publication, but 
may have changed. For additional assistance, journalists and analysts may 
contact Microsoft's Rapid Response Team or other appropriate contacts listed 
Rich Adolph, Waggener Edstrom Worldwide for Microsoft, +1-253-858-8249,; or Jeff Haydock, Best Buy, +1-612-291-6164,; or Rapid Response Team, Waggener Edstrom Worldwide 
for Microsoft, +1-503-443-7070, 
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SOURCE: Microsoft Corp. 
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CO: Microsoft Corp.
ST: Washington
-0- Jun/13/2013 16:44 GMT
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