Microsoft and Best Buy announce the Windows Store only at Best Buy
Store-within-a-store will launch this summer at more than 600 Best Buy
locations, offering Windows-based PCs, tablets, accessories and support from
dedicated, Microsoft-trained staff.
REDMOND, Wash., June 13, 2013 /CNW/ - Microsoft Corp. and Best Buy Co. Inc.
today announced a strategic partnership to create the Windows Store only at
Best Buy. The comprehensive store-within-a-store will be in 500 Best Buy
locations across the United States and in more than 100 Best Buy and Future
Shop locations in Canada.
Ranging in size from 1,500 square feet to 2,200 square feet, the Windows Store
will be the premier destination for consumers to see, try, compare and
purchase a range of products and accessories, including Windows-based tablets
and PCs, Windows Phones, Microsoft Office, Xbox, and more. Each store will
feature an innovation space highlighting a variety of Windows scenarios across
devices; a showcase section with the latest Windows-based PC form factors such
as ultrabooks, convertibles, detachables and all-in-ones — including
portable devices; and a standalone area featuring Microsoft Surface.
"The Windows Store offers a large-scale, hands-on customer experience that
will show customers how Windows and Microsoft devices and services can make it
easier for them to work and play," said Tami Reller, chief marketing officer
and chief financial officer of the Windows Division at Microsoft. "We're
pleased to partner with Best Buy in bringing the latest technologies to
consumers at scale in a unique environment where they can explore how
Microsoft products fit together across entertainment, travel, music and other
In addition to the dedicated Microsoft specialists already working across Best
Buy locations, the alliance will add more than 1,200 Best Buy
Microsoft-trained sales associates to create an engaging customer experience
"Best Buy's chief goal is to serve our customers as only we can, whether they
come to us online or in stores. The Windows Store creates the kind of retail
destination we all want to shop in, combining great selection, the latest
technology, the best service and the lowest prices," said Jason Bonfig, vice
president of computing for Best Buy. "What our customers will see in these 600
stores is something totally new and fully in line with our determination to
transform Best Buy."
The two companies also will mirror the in-store experience online at
http://www.bestbuy.com/windowsstore, which will provide updates on store
locations, promotions and other information, including joint marketing efforts
throughout the year. Windows Store only at Best Buy will roll out from late
June through September. More information is available at
Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in
software, services and solutions that help people and businesses realize their
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-0- Jun/13/2013 16:44 GMT
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