Ketchum Sponsors Cannes Young Lions Marketers Competition for Third Consecutive Year

     Ketchum Sponsors Cannes Young Lions Marketers Competition for Third
                               Consecutive Year

Agency Expands Presence at World's Largest Gathering of Marketers and

PR Newswire

NEW YORK, June 13, 2013

NEW YORK, June 13, 2013 /PRNewswire/ --Ketchum, one of the world's leading
communications firms, returns as the exclusive global sponsor of the Young
Lions Marketers Competition during the 60th Cannes Lions International
Festival of Creativity, to be held June 16 to 22 in Cannes, France. This is
the third year that Ketchum has sponsored the competition. In addition, David
Gallagher, senior partner and CEO of Ketchum's European operations and
chairman of its London office, has been selected by the Cannes leadership for
the prestigious role of serving as president of this year's PR Lions jury.

"We are proud to partner with the Cannes Lions International Festival of
Creativity again this year to help celebrate and encourage what our clients
ask of us and what has been the cornerstone of our agency for 90 years –
creative, break through work that delivers meaningful business outcomes," said
Rob Flaherty, senior partner and CEO of Ketchum. "Cannes is the pinnacle event
for brand marketers, so it is critical that public relations be present and
recognized for the increasingly central role it plays within today's marketing

Established in 2010, the Young Lions Marketers Competition is designed to
recognize young talented "in-house" marketers, age 30 or under, working for
client companies in 23 countries around the world. The Young Marketers have
the opportunity to showcase their ideas in front of industry leaders,
including chief marketing officers from top global companies, attending the
Cannes Lions Festival.

Local competitions are currently being held to identify two Young Lions
Marketers contestants from each of the participating countries. Local winners
then head to Cannes where they are given two days to produce a creative brief
on a product or service, the topic of which is not revealed until competition
day. A panel of leading communications strategists and creatives, led by Jerry
Olszewski, Ketchum senior partner and chief client officer, will judge the
contest, and Gold medals will be presented to the winners at an awards
ceremony on Friday, June 21. Gold medal winners also receive free registration
and accommodations to the 61st annual Cannes Lions Festival in 2014.

Said Flaherty: "At Ketchum, we believe the creative brief is one of the most
important and powerful tools that guides the client and agency relationship."

Participants in this year's competition include the following:

Greta Gallo, Coca-Cola
Juan Pablo Santos, Coca-Cola

Laura Bindon, Capital Dynamics
Tim Seow, Royal Automobile Club of Victoria

Philipp Schutzl, LAOLA1
Andrew Swann, LAOLA1

Natalia Safonova, FE Velcom
Yelizaveta Syrokvash, FE Velcom

Nathaly Ortega, BRF
Jader Silveira, FIAT

Sahar Jamal, Reckitt Benckiser
Michelle Yee, TELUS

Li Qing, Interactive Internet Advertising Committee of China
Su Riga, Interactive Internet Advertising Committee of China

Nohelia Alfaro, Grupo Q (Hyundai)
Juan Jose Altmann, Florida Ice & Farm Company

Sofie Hallas, DMJX
Rie Sloth Rasmussen, DMJX

Yasser Marmol, Banco Popular
Maria Elena More, T-Pago

Kaisa Kivioja, Danone Finland
Leeni Lappalainen, Danone Finland

Luis Pedro Estrada Rojas, independent marketing consultant
Jose Antonio Figueroa Estrada, independent marketing consultant

Yuwa Kaneda, Yahoo
Takaki Kobayashi, Yahoo

Kaia Gudem Furumo, Norwegian Air Shuttle ASA
Peter Kjos Utengen, Norwegian Air Shuttle ASA

Ma. Concepcion Arcilla, Johnson & Johnson
Rozelle Anne Noriega, Johnson & Johnson

Aleksandra Czarnowska, Maspex Wadowice Group
Piotr Tytyk, Maspex Wadowice Group

Teresa Sofia Cruz, Calheiros Cruz Wines
Ana Teresa Siopa, Activo Bank

Ioana Bunghez, Unilever
Ruxandra Elena Ionescu, Unilever

Anastasia Khakilidi, Adobe Systems
Irina Smolina, Adobe Systems

Laura Gonzalvo Bas, SEUR
Gerard Doblas Hernarejos, PepsiCo

Hiruni Shermila Mendis, Etisalat Lanka
Lakshita Wayan Wijesinghe, Etisalat Lanka

Seyran Dogan, Vodafone Turkey
Almula Soylem, Vodafone Turkey

Thanh Thuy Nguyen, Keppel Land International
Thi Trieu Thanh Nguyen, Keppel Land International

Related Activities at Cannes

The Cannes Creativity Festival is generally viewed as the pinnacle event of
the annual awards season and has rapidly become of great importance to public
relations agencies since the PR Lions competition was introduced in 2009. This
year, Ketchum's David Gallagher has been awarded the honor of serving as the
president of the PR Lions jury.

On his role as PR Lions jury president, Gallagher said: "I'm honored to take
part in selecting the very best of our creative efforts from around the world.
The PR Lions allow us to recognize programs that meet a business objective,
put forth a big idea based on a real insight, are executed across the best
platforms, and have results that are measurable."

"We on the jury want to know the work made a genuine difference to the
clients' business and – whenever possible – to humanity," he added.

In keeping with that philosophy, on June 21 the World Economic Forum, with
support from the Ad Council and Ketchum, will unveil a new online resource at
Cannes called Creative for Social Good. It is designed to share worldwide best
practices in pro-social campaigns in an effort to increase both the quantity
and effectiveness of social marketing and communications efforts globally.
Directed at novice and experienced social campaigners, the platform has the
potential to create great cultural change and move the needle on pressing
social issues.

"Cannes is far more than a competition," said Gallagher. "It's about learning
from the other marketing disciplines who are present and seizing this unique
moment in time to share valuable curated and original content with our
clients, colleagues and partners."

In addition, during the Festival, Ketchum CEO Rob Flaherty will moderate a
panel discussion focused on Creativity in the Conversation Economy on Tuesday,
June 18. Co-sponsored by the Holmes Report, the panel includes Kelly Vanasse,
VP of communications for Procter & Gamble, and Tom Scott, director of global
brand and innovation for the Bill and Melinda Gates Foundation.

The Ketchum team onsite at Cannes also will share their insights and
observations during the Cannes Lions Festival through the agency's
Cannes*ectivity blog. Cannes*ectivity, which was introduced last year, is the
umbrella brand under which all Ketchum content from the Cannes Lions
International Festival of Creativity will be shared. Starting on June 12 and
continuing through the end of the Festival, Cannes*ectivity will comprise
daily emails, blog posts, and social media posts on Ketchum's social networks
– Facebook, Twitter and Pinterest. Those interested in following the news can
sign up at

Ketchum has been invested in the Cannes Lions Festival since 2009. Each year
since the introduction of the PR Lions in 2009, a Ketchum representative has
served on the PR Lions jury. In 2009, Ketchum won one of the first-ever Cannes
PR Lions for its "Haagen-Dazs Loves Honey Bees" campaign, and in 2011, Philips
and OneVoice, a consortium of Omnicom public relations agencies led by Ketchum
and Fleishman-Hillard, were honored with a Silver PR Lion for its "Parallel
Lines" campaign.

About the Young Lions Marketers Competition

Ketchum is the exclusive global sponsor of the Young Lions Marketers
Competition at the 60th Cannes Lions Festival of Creativity, June 16 to 22 in
Cannes, France. The competition is designed to celebrate creativity and
recognize young talented "in-house" marketers, age 30 or under, from around
the world. The 23 participating countries are: Argentina, Australia, Austria,
Belarus, Brazil, Canada, China, Costa Rica, Denmark, Dominican Republic,
Finland, Guatemala, Japan, Norway, the Philippines, Poland, Portugal, Romania,
Russia, Spain, Sri Lanka, Turkey and Vietnam.

About Ketchum

Ketchum is a leading global communications firm with operations in more than
70 countries across six continents. Named 2012 PR Agency of the Year (PRWeek)
and the winner of an unprecedented three consecutive PRWeek Campaign of the
Year Awards, Ketchum partners with clients to deliver strategic programming,
game-changing creative and measurable results that build brands and
reputations. For more information on Ketchum, a part of Diversified Agency
Services, a division of Omnicom Group Inc., visit

About Diversified Agency Services

Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE:OMC)
(, manages Omnicom's holdings in a variety of marketing
communications disciplines. DAS includes over 200 companies, which operate
through a combination of networks and regional organizations, serving
international and local clients through more than 700 offices in 71 countries.

SOURCE Ketchum

Contact: Robyn Massey, Ketchum, 44-(0)-20-7611-3658,,
or Alicia Stetzer, Ketchum, +1-646-935-3910,
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