Samuel Adams Brewing the American Dream Craft Brewer Experienceship Recipients Introduce Collaboration Beers Brewed with Samuel

Samuel Adams Brewing the American Dream Craft Brewer Experienceship Recipients
            Introduce Collaboration Beers Brewed with Samuel Adams

Program Continues to Support Craft Beer Growth; Calls for Applicants In 2013

PR Newswire

BOSTON, June 13, 2013

BOSTON, June 13, 2013 /PRNewswire/ --Samuel Adams today announced the
introduction of two new collaboration beers with the first recipients of the
Samuel Adams Brewing the American Dream Brewing and Business  Experienceship,
a mentorship opportunity offered as part of the company's small business micro
lending and coaching program.

The new beers are Boston Tea Party Saison, developed in collaboration with Jim
Woods, brewer and founder of San Francisco-based MateVeza (www.mateveza.com),
and ThreeNinety Bock, created in collaboration with Chris Spinelli and Jon
Mervine, brewers and co-founders of Roc Brewing Co. in Rochester, NY
(http://rocbrewingco.com/). The collaboration beers will have select
distribution in California and New York, respectively, and be served in the
tour center at the Samuel Adams Boston Brewery.

The beers were the culmination of the two microbreweries' participation in the
Samuel Adams Brewing the American Dream  Brewing and Business Experienceship,
which like an extended internship, provides one craft brewer annually with
hands-on educational and enrichment experiences, and is tailored to the
awarded brewery's business needs. The Experienceship includes a series of
trips to the Samuel Adam's Boston Brewery for extended coaching from various
functional areas of The Boston Beer Company such as ingredients procurement,
quality assurance, brewing, and sales and distribution, among others. The
program also provides access to and funding for industry events.

"Brewing with MateVeza and Roc Brewing Co. is a terrific example of how craft
brewers work together and support each other in the spirit of growing the
entire craft beer industry and creating flavorful new beers," said Samuel
Adams founder and brewer Jim Koch. "Jim, Chris, and Jon are extremely
talented brewers, and I understand their challenges because I also faced them
when starting Sam Adams. I hope that they got a lot out of the Experienceship
program. We had a great time brewing together, and I'm confident they'll
continue to grow and succeed as brewers." 

Koch added that the application process is open to up-and-coming craft brewers
nationwide who are interested in participating in the 2013 Samuel Adams
Brewing & Business Experienceship and currently part of the Brewing the
American Dream program. Between now and the end of August brewers can submit
applications, which will be judged by a panel of professionals in the craft
beer and microlending industries, with a winner announced at the Great
American Beer Festival in the fall. Additional information on the application
process is available at btad.samueladams.com.

To date, Samuel Adams Brewing the American Dream has provided 11 loans to
craft brewers across the country. Some are more established such as MateVeza
and Roc Brewing, while others, like Big Shoulders Brewing Company in Chicago,
are just starting out.. The program has also worked with a variety of small
businesses related to craft brewing, including Brooklyn Homebrew in New York
that provides brewing equipment and ingredients for home brewers.

Taste the Collaborative Difference
Boston Tea Party Saison: Samuel Adams and MateVeza came together to brew a
Saison, which is a farmhouse beer traditionally brewed in the autumn or winter
for consumption during the summer for the farm workers. The final recipe
combines MateVeza's signature ingredient - yerba mate tea – and Samuel Adams'
one-of-a-kind Kosmic Mother Funk (KMF), a blend of wild yeasts and bacteria
designed to give beers unique flavors. The bright and satisfying brew has a
slightly earthy and deliciously fruity character with a hint of spice and a
long dry finish.

ThreeNinety Bock: The brewers at Samuel Adams and Roc Brewing were inspired by
the distance, in miles, between Boston, M.A. and Rochester, N.Y. – hence the
name ThreeNinety Bock. At first glance the unconventional Maibock offers an
appealing hue of tangerine. At first sip you experience the depth and
character of robust bread crust and European malt. The brew has a subtle spice
from rye malt and a marmalade sweetness that blends in a hint of smoke for
good measure, and a slightly sweet dry finish that is sure to be enjoyed.

Samuel Adams Brewing the American Dream
MateVeza and Roc Brewing Co. were loan recipients of the Samuel Adams Brewing
the American Dream program, which provides microloans and coaching to food,
beverage, and hospitality small business owners, including small craft
brewers.

First launched in June, 2008 and expanded nationally in 2012, Brewing the
American Dream, in partnership with non-profit microlender Accion, has
provided more than $2 million in loans to 235 small businesses nationwide,
coached 3,000+ small business owners, and created or saved nearly 1,400 jobs.
Food, beverage, and hospitality small business owners, as well as craft
brewers can apply for loans ranging from $500 to $25,000 to be used for a
variety of business purposes, with all loan payments recycled back into the
fund.

The Boston Beer Company recently announced the expansion of the Brewing the
American Dream program, which includes providing an additional $1 million in
microloans to approximately 100 new small businesses and increasing the
program's coaching and mentoring activities for small business owners
throughout the country.

For more information about the Samuel Adams Brewing the American Dream
program, please visit http://btad.samueladams.com/.

About The Boston Beer Company
The Boston Beer Company began in 1984 with a generations-old family recipe
that Founder and Brewer Jim Koch uncovered in his father's attic. Inspired and
unafraid to challenge conventional thinking about beer, Jim brought the recipe
to life in his kitchen. Pleased with the results of his work, Jim decided to
sample his beer with bars in Boston in the hopes that drinkers would
appreciate the complex, full-flavored beer he brewed fresh in America. That
beer was aptly named Samuel Adams Boston Lager, in recognition of one of our
nation's great founding fathers, a man of independent mind and spirit. Little
did Jim know at the time, Samuel Adams Boston Lager soon became a catalyst of
the American craft beer revolution.

Today, The Boston Beer Company brews more than 50 styles of beer. It
relentlessly pursues the development of new styles and the perfection of
classic beers by searching the world for the finest ingredients. Using the
traditional four vessel brewing process, the Company often takes extra steps
like dry-hopping, barrel-aging and a secondary fermentation known as
krausening. The Company has also pioneered another revolution, the 'extreme
beer' movement, where it seeks to challenge drinker's perceptions of what beer
can be. The Boston Beer Company has been committed to elevating the image of
American craft beer by entering festivals and competitions around the globe,
and in the past five years has won more awards in international beer
competitions than any other brewery in the world. As an independent company,
brewing quality beer remains its single focus. Although Samuel Adams® beer is
America's largest-selling craft beer, it accounts for only one percent of the
U.S. beer market. The Boston Beer Company will continue its
independently-minded quest to brew great beer and to advocate for the growth
of craft beer across America. For more information, please visit
www.samueladams.com.

About Accion
In seeking a partner for Samuel Adams' Brewing the American Dream, The Boston
Beer Company turned to Accion to facilitate lending to hardworking business
owners seeking to grow. As the largest nationwide micro- and small business
lending network in the United States, we connect small business owners with
the accessible financing and advice it takes to create or grow healthy
businesses. Since 1991, the five members of the Accion U.S. Network have
collectively made over 45,000 loans, totaling over $350 million. Additionally,
over 400,000 business owners across the nation have turned to Accion for
financial and business advice via workshops, online tools, and one-on-one
consultations. Globally, Accion (www.accion.org) is a pioneer in microfinance,
reaching millions of individuals through its international network of
partners. For more information visit us.accion.org.

Samuel Adams, Samuel Adams Boston Lager, Samuel Adams Brewing the American
Dream, and Kosmic Mother Funk are registered trademarks of Boston Beer.

SOURCE Boston Beer Company

Website: http://www.samueladams.com
Contact: George Sopko, Stanton Public Relations & Marketing, 646.502.3507,
gsopko@stantonprm.com or Michelle Diamandis, Samuel Adams, 617.368.5135,
michelle.diamandis@bostonbeer.com