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Semiconductor Industry News Names Cypress’s PSoC® 4 Architecture Semiconductor of the Year



  Semiconductor Industry News Names Cypress’s PSoC® 4 Architecture
  Semiconductor of the Year

  Editors Select Truly Scalable, Infinitely Reconfigurable Architecture with
Power-Efficient ARM^® Cortex™-M0 Core for Unique Features and Ability to Serve
                         a Wide Range of Applications

Business Wire

SAN JOSE, Calif. -- June 13, 2013

Cypress Semiconductor Corp. (NASDAQ: CY) today announced that Semiconductor
Industry News has given Cypress’s new PSoC^® 4 programmable system-on-chip
architecture the publication’s 19th annual “Semiconductor of the Year” award.
The publication’s editors nominated over 100 products from the thousands of
products announced this past year, and they selected the winners based on
innovative design, volume production structure, impact on society and overall
potential. The editors chose PSoC 4 for its unique programmable, mixed-signal
SoC architecture, and based on PSoC’s track record of success in a variety of
markets, including consumer and automotive.

The PSoC 4 architecture combines Cypress’s best-in-class PSoC analog and
digital fabric and industry-leading CapSense^® capacitive touch technology
with ARM^®’s power-efficient Cortex™-M0 core. The truly scalable,
cost-efficient architecture delivers PSoC’s trademark flexibility, analog
performance and integration, along with access to dozens of free PSoC
Components™—“virtual chips” represented by icons in Cypress’s PSoC Creator™
integrated design environment (IDE). The new PSoC 4 device class will
challenge proprietary 8-bit and 16-bit microcontrollers (MCUs), along with
other 32-bit devices. For more information, visit www.cypress.com/go/psoc4.

“Congratulations to Cypress on receiving the Semiconductor of the Year award,”
said Wataru Izumiya, President of Sangyo Times, Inc., the publisher of
Semiconductor Industry News. “Our journalists who cover the latest trends in
the semiconductor and IT industries everyday gave Cypress’s PSoC 4 very high
commendations for its unique features and ability to enable a broad range of
applications. PSoC 4 is truly a revolutionary device that symbolizes a new era
of flexibility in design. We look forward to watching the future development
of Cypress and PSoC.”

“It is a tremendous honor to have the knowledgeable editors of Semiconductor
Industry News single out PSoC 4 as Semiconductor of the Year from the many
products they reviewed,” said Bruce Weyer, Senior Vice President of Corporate
Marketing at Cypress. “PSoC 4 starts with PSoC’s hallmark flexibility,
programmable analog and digital resources, and ability to integrate numerous
functions, but it takes PSoC to a new level. PSoC 4 leverages its ARM
Cortex-M0 core, low power, and low cost, to reach expansive new markets with a
simple migration path for existing 8- and 16-bit designs to a single 32-bit
platform.”

Cypress recently announced the first two product families from its PSoC 4
architecture: the PSoC 4100 and PSoC 4200 families. The PSoC 4100 family, the
lowest-cost ARM-based PSoC, brings PSoC flexibility and integration to
cost-sensitive, high-volume applications. The PSoC 4200 family features faster
processor and ADC sampling speeds and PLD-based enhanced universal digital
blocks (UDBs). In addition to capacitive sensing applications, PSoC 4 targets
field-oriented control (FOC) motor control, temperature sensing, security
access, portable medical, and many others.

The PSoC 4 architecture offers best-in-class power leakage of 150 nA while
retaining SRAM memory, programmable logic, and the ability to wake up from an
interrupt. In stop mode, it consumes only 20 nA while maintaining wake-up
capability. It has the widest operating voltage range of any Cortex-M0-based
device, enabling full analog and digital operation from 1.71V to 5.5V. The
architecture facilitates integrated, high-performance custom signal chains and
provides both configurable analog and flexible routing.

PSoC 4 leverages the PSoC Creator IDE and its easy-to-use graphical interface.
The IDE enables designers to drag and drop pre-characterized, production-ready
analog and digital IP blocks—PSoC Components—into a single PSoC device to
create customized, feature-rich, and highly differentiated end products.
Cypress’s platform solution—PSoC 4, PSoC Creator and PSoC
Components—simplifies and accelerates the design process, reduces bills of
material, and provides extraordinary system value. PSoC Creator is available
for free at www.cypress.com/go/psoccreator.

MCUs Can’t. PSoC Can.

PSoC solutions bring the flash-based equivalent of a field-programmable ASIC
to embedded designs without lead-time or NRE penalties. PSoC integrates
configurable analog and digital circuits with an on-chip microcontroller,
reducing component count and simplifying revisions. A single PSoC device can
integrate as many as 100 peripheral functions, accelerating cycle time and
improving quality while reducing board space, power consumption, and system
cost.

PSoC “future-proofs” designs, protecting them against last-minute
specifications changes. It enables firmware-based changes at any point in the
design cycle—even out in the field. All PSoC devices are dynamically
reconfigurable, enabling designers to transform resources on-the-fly and to
execute tasks with fewer ICs. For more information, please visit
www.cypress.com/psoc. Free online training is available at
www.cypress.com/psoctraining.

About Cypress

Cypress delivers high-performance, mixed-signal, programmable solutions that
provide customers with rapid time-to-market and exceptional system value.
Cypress offerings include the flagship PSoC 1, PSoC 3, PSoC 4, and PSoC 5
programmable system-on-chip families. Cypress is the world leader in
capacitive user interface solutions including CapSense touch sensing,
TrueTouch^® touchscreens, and trackpad solutions for notebook PCs and
peripherals. Cypress is the world leader in USB controllers, which enhance
connectivity and performance in a wide range of consumer and industrial
products. Cypress is also the world leader in SRAM and nonvolatile RAM
memories. Cypress serves numerous major markets, including consumer, mobile
handsets, computation, data communications, automotive, industrial, and
military. Cypress trades on the NASDAQ Global Select Market under the ticker
symbol CY. Visit Cypress online at www.cypress.com.

Cypress, the Cypress logo, PSoC, CapSense, and TrueTouch are registered
trademarks and PSoC Components and PSoC Creator are trademarks of Cypress
Semiconductor Corp. All other trademarks are property of their owners.

Contact:

Cypress PR
Samer Bahou, 408-232-4552
samer.bahou@cypress.com
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