Clear Channel Outdoor to Challenge and Inspire Advertising Community at
Cannes Lions 2013 with World’s First Hand-Painted Micrography Billboard Made
NEW YORK -- June 13, 2013
Clear Channel Outdoor (NYSE: CCO), one of the largest outdoor advertising
companies in the world, is launching a social media campaign on June 16^th at
the Cannes Lions International Festival of Creativity. Designed to ignite
conversation and debate about realizing creative potential, the campaign will
lead to the live creation of the world’s first hand-painted micrography
billboard on the Promenade de la Croisette in Cannes, with the mural generated
entirely from tweets.
#canvas for creativity is a Twitter-based marketing program designed by Clear
Channel Outdoor (@ccoutdoor) that seeks to spark debate and share the best in
creative thought leadership against the backdrop of a global, real-time and
increasingly digitally-connected world. Clear Channel Outdoor will be hosting
and contributing to the conversation, offering its perspective on each topical
discussion as one of the globe’s leading outdoor media owners.
In addition, every day throughout the Cannes Lions festival, CCO is inviting
two key industry influencers to lead a debate about a creative topic using
their own Twitter feeds, marking the tweet with #canvas. Influencers signed up
to the program include Mark Cridge, founder of digital and creative agency
Glue. The best tweets from each day’s #canvas debate will be collated and used
to create a live, hand painted mural, located in the grounds of Le Grand Hotel
in Cannes, 45 Boulevard de la Croisette, 06400 Cannes, France.
Using the artistic form of micrography (the technique of using text to form an
image when viewed at a distance, creating an interplay between the text and
image), three world class artists will spend up to eight hours a day
hand-painting the best comments, perspectives, observations and quotes on to
the giant 16m x 4m canvas, with the final mural image emerging throughout the
The 5 creative topics for debate will be:
Sunday 16 June: Who owns the creative agenda?
Monday 17 June: Is creativity an art or science?
Tuesday 18 June: Is technology redefining creativity?
Wednesday 19 June: Has globalization diluted creativity?
Thursday 20 June: Should creativity be a bigger force for social good?
Social media visualizations of the #canvas Twitter content will be streamed on
CCO’s website (clearchannelinternational.com/cannes), digital screens at the
festival, and a high-resolution projection on to a separate 18m x 5m canvas
located on the roof of the Le Grand Hotel, Cannes. The projection canvas has
been built specifically for the festival and sits at the highest spot on the
Croisette, a spot never before used for advertising or media at Cannes Lions.
After the giant artwork is completed, a searchable gigapixel photo of the
final image will be featured on CCO’s website, allowing ultra-close up visual
inspection, and the ability to find tweets using individual Twitter handles.
Paul Evans, Marketing and Planning Director for Clear Channel International,
“By engaging key influencers and some of the most innovative minds in the
global creative and advertising community and beyond, our program will not
only inspire and rally extraordinary thought leadership, but we will go on to
create a one-of-a-kind social media-fuelled piece of art. There cannot be a
better real-world demonstration of how outdoor and social media are perfect
#canvas for creativity, Join in at #canneslions
Clear Channel Outdoor’s international in-house marketing team created the
program concept, working with a roster of agency partners, including Buzz
Radar (data visualization), CURB Media (outdoor mural, gigapixel image,
high-resolution projection), Fishburn Hedges (PR), Proud Creative (design) and
We Are Social (social media management).
The artists are Patrick McGregor and Tait Roelofs, as part of CURB’s team:
Patrick McGregor is an artist trained in hand-painted billboard ads and fine
arts since 1993. His work spans the past two decades, delivering extraordinary
outdoor ads for a wide range of companies ranging from Nike to Marc Jacobs as
well as galleries.
Tait Roelofs (aka T8) is a Los Angeles based artist working in various media,
mainly painting, sculpture, and video. T8 has exhibited in numerous art fairs
including Art LA, Scope NY, Pulse Miami, and at the ISLIP Art Museum in Long
Island. He has had numerous solo and group shows in Los Angeles and New York.
He is currently represented by De Soto Gallery in Los Angeles.)
Notes to editors:
Follow the debate at: @CCOutdoor
Clear Channel Outdoor is the proud sponsor of the Outdoor Lions awards for the
fourth consecutive year.
Please note that www.clearchannelinternational.com/cannes does not go live
until Wednesday 12^th June.
About Clear Channel Outdoor Holdings Inc.(CCO)
Clear Channel Outdoor Holdings, Inc., (NYSE: CCO) is one of the world’s
largest outdoor advertising companies, with more than 750,000 displays in over
40 countries across five continents, including 48 of the 50 largest markets in
the United States. Clear Channel Outdoor Holdings offers many types of
displays across its global platform to meet the advertising needs of its
customers. This includes a growing digital platform that now offers over 1000
digital billboards across 37 U.S. markets. Clear Channel Outdoor Holdings’
International segment operates in nearly 30 countries across Asia, Australia,
Europe and Latin America in a wide variety of formats.
Clear Channel International: clearchannelinternational.com
Follow us @ccoutdoor
Clear Channel Outdoor North America: clearchanneloutdoor.com
Follow us @ccoutdoorna
Fishburn Hedges, New York
Clear Channel Outdoor North America
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