Pinnacle® Vodka Introduces Strawberry Shortcake As Newest Flavor Innovation

 Pinnacle® Vodka Introduces Strawberry Shortcake As Newest Flavor Innovation

Celebrate National Strawberry Shortcake Day With the Latest From the Premium
Vodka Brand

PR Newswire

DEERFIELD, Ill., June 13, 2013

DEERFIELD, Ill., June 13, 2013 /PRNewswire/ --Pinnacle® Vodka, the
fast-growing premium vodka brand in the Beam Inc. (NYSE:BEAM) spirits
portfolio, has introduced its newest flavor innovation, Strawberry Shortcake,
just in time for National Strawberry Shortcake Day on June 14 and an entire
summertime of sweet indulgence. A modern rendition on a nostalgic dessert,
Pinnacle Strawberry Shortcake Vodka brightens taste buds with the flavors of
sweet ripened strawberries and whipped cream blended with pastry notes.

"When it came to adding to our growing list of unique flavor innovations,
Strawberry Shortcake was a clear choice among consumers," said Jason Dolenga,
Senior Brand Director Vodka, Beam Inc. "The newest addition to the Pinnacle
Vodka family demonstrates Pinnacle's continued leadership in developing fun
and indulgent premium flavors."

Pinnacle Strawberry Shortcake is extremely versatile, making it the perfect
ingredient for a wide variety of delicious summertime cocktails. Its smooth,
70-proof flavor can be enjoyed neat or combined with your favorite mixers.

For a little more fun, strawberry shortcake lovers 21 years or older should
check out Pinnacle's fresh new Pinnacle® Strawberry Shortshake recipe video on
YouTube or on the Pinnacle Vodka Facebook page, or mix up one of these fun
Pinnacle Strawberry Shortcake cocktails to kick off summer and celebrate
National Strawberry Shortcake Day:

Summer Berries & Cream
2 parts Pinnacle® Strawberry Shortcake Vodka
1 part Strawberry Schnapps
2 parts Cranberry Juice
1 part Half & Half
Shake with ice and strain into a chilled martini glass. Garnish with a cherry.

Citrus Smart Mouth
2 parts Pinnacle® Strawberry Shortcake Vodka
Splash DeKuyper® Triple Sec Liqueur
1 part Grapefruit Juice
1 part Pineapple Juice
Shake with ice and strain into a chilled martini glass. Garnish with an orange

Pinnacle Strawberry Shortcake is available nationwide for a suggested retail
price of $12.99 for a 750ml bottle. It follows Pinnacle's other most recent
flavor launch, Rainbow Sherbet, and is part of a complete line-up of the
flagship unflavored Pinnacle brand and more than 30 fun and indulgent flavors.
To find a store or recipe, please visit, "LIKE" Pinnacle
Vodka on Facebook, or follow us on Twitter @PinnacleVodka.

About Beam Inc.

As one of the world's leading premium spirits companies, Beam is Crafting the
Spirits that Stir the World. Consumers from all corners of the globe call for
the company's brands, including Jim Beam Bourbon, Maker's Mark Bourbon, Sauza
Tequila, Pinnacle Vodka, Canadian Club Whisky, Courvoisier Cognac, Teacher's
Scotch Whisky, Skinnygirl Cocktails, Cruzan Rum, Hornitos Tequila, Knob Creek
Bourbon, Laphroaig Scotch Whisky, Kilbeggan Irish Whiskey, Larios Gin, Whisky
DYC and DeKuyper Cordials. Beam is focused on delivering superior performance
with its unique combination of scale with agility and a strategy of Creating
Famous Brands, Building Winning Markets and Fueling Our Growth.Beam and its
3,400 passionate associates worldwide generated 2012 sales of $2.5 billion
(excluding excise taxes), volume of 38 million 9-liter equivalent cases and
some of the industry's fastest growing innovations.

Headquartered in Deerfield, Illinois, Beam is traded on the New York Stock
Exchange under the ticker symbol BEAM and is included in the S&P 500 Index and
the MSCI World Index. For more information on Beam, its brands, and its
commitment to social responsibility, please visit and

Media Contacts:

Miranda Harper
Finn Partners for Pinnacle Vodka
(212) 715-1641

Lara Beauregard
Beam Inc.
(847) 444-7073

Pinnacle® Flavored Vodkas, 35% Alc./Vol. ©2013 Portfield Importers, Lewiston,
All trademarks are the property of their respective owners.

SOURCE Pinnacle Vodka

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