Panasonic Ranked Number Four In Best Global Green Brands 2013 Report By Interbrand

   Panasonic Ranked Number Four In Best Global Green Brands 2013 Report By

With New Ranking, Panasonic Becomes the Highest Ranked Global Green Brand in
the Electronics' Industry

PR Newswire

SECAUCUS, N.J., June 13, 2013

SECAUCUS, N.J., June 13, 2013 /PRNewswire/ --Today, Interbrand announced its
2013 ranking of Best Global Green Brands in which Panasonic was ranked number
four. In this year's ranking, Panasonic has moved up two spots from number
six, marking the first time that Panasonic has been the highest ranked
electronics brand in the report. 

"It has been Panasonic's goal to become the number one green innovation
company in the electronics industry by our one-hundredth anniversary in 2018,"
said Joseph Taylor, President & CEO, Panasonic Corporation of North America.
"I am happy to say that today we have hit an important milestone on the way to
that goal."

In the 2013 Best Global Green Brands report, Panasonic received high scores
which catapulted the company from number six, in 2012, to number four in
2013. The foundation of the annual Best Global Green Brands report is
Interbrand's annual 100 Best Global Brands report. It is a report that, when
published each fall, ranks 100 brands – brands that have a global presence and
a record of delivering value to stakeholders. Interbrand then conducts
extensive consumer research to capture public perception of the brand's
sustainable or green practices and compares that to environmental
sustainability performance data. From there, the top fifty brands are selected
be included in the 2013Best Global Green Brandsreport.Panasonic scored
especially well in "Products & Services," "Governance" and "Operations" in the
Green Performance category.

Panasonic was also evaluated on company initiatives which stress eco
innovation. For instance, in November 2012, Panasonic unveiled a wide range
of Eco Navi products, complete with "China Environmental Labeling Type II,"
the highest environmental protection product certification issued by the
Chinese Ministry of Environmental Protection. Panasonic has also announced
the manufacture of lithium-ion batteries for Toyota Motor's eQ Electric
Vehicle and has launched a Smart Home Energy Management System in Japan. In
North America, the company will open a new North American headquarters in New
Jersey that will be LEED Platinum Certified, the highest standard for
environmental design.

Panasonic Corporation's President Kazuhiro Tsuga set the tone for the
company's eco innovation goals in his 2013 CES Opening Keynote Address,
highlighting Panasonic's commitment to offer innovative, eco-friendly, and
smart solutions. The company's focus is on products that are not simply
"green," but also enrich lives, creating real value for customers around the

For additional information on Interbrand's Best Global Green Brand's 2013
please visit their website here:

About Panasonic Corporation of North America
Based in Secaucus, NJ, Panasonic Corporation of North America provides a broad
line of digital and other electronics products and solutions to meet consumer,
business and industrial needs. The company is the principal North American
subsidiary of Osaka, Japan-based Panasonic Corporation, and the hub of
Panasonic's U.S. branding, marketing, sales, service and R&D operations. In
the 2013 Interbrand Annual Best Global Green Brands ranking, the Panasonic
brand jumped two spots to number four:

About Interbrand
Founded in 1974, Interbrand is the world's leading brand consultancy. With
nearly 40 offices in 27 countries, Interbrand's combination of rigorous
strategy, analytics, and world-class design enables it to assist clients in
creating and managing brand value effectively, across all touchpoints, in all
market dynamics.

Interbrand is widely recognized for its annual Best Global Brands report
(, the definitive guide to the world's most valuable
brands, as well as its Best Global Green Brands report
(, which identifies the gap between customer
perception and a brand's performance relative to sustainability. It is also
known for having created, the award winning resource for
brand marketing.

For more information on Interbrand, visit

SOURCE Panasonic

Contact: Jim Reilly (Panasonic), 201-392-6067,;
Blayne Murphy (Cohn & Wolfe), 212-798-9763,
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