Pohjola Pankki Oyj : OP-Pohjola to modernise its financial service range by
launching new types of products desired by consumers
OP-Pohjola is modernising its service range by introducing two new products:
Pivo, a mobile application, will provide consumers and retailers with
information related to purchase transactions in a convenient way,while the
Group Interest Account is a completely new collective product in the Finnish
- Both Pivo and the Group Interest Account represent creative solutions for
changing needs for banking services.They are also the answer to customer
wishes expressed during the transformation of the financial sector, states
Mika Kivimäki, Senior Vice President, Product Development, OP-Pohjola.
The Pivo mobile application developed by OP-Pohjola is a smart wallet
available for smartphones, which enables both retailers and consumers to get
more out of buying transactions. Pivo is the first of its kind in Finland that
makes it possible to monitor personal finances, customer loyalty and loyalty
benefits within a single service. It is a free mobile application for private
customers, which brings a feeling of managing daily shopping in a new way. The
application enables users to conveniently monitor their spending and loyal
customer benefits and check the location, contact information and opening
hours of firms.
The Pivo mobile service was developed by the Oulu Development Unit established
by OP-Pohjola in the autumn of 2011. OP-Pohjola conducted a survey to find out
what consumers expect from future mobile services.
- The results highlighted the consumers' desire to monitor their status as
loyal customers and their spending via their mobile phone, with more ease,
explains Kristian Luoma of OP-Pohjola.
- Based on customer feedback, OP-Pohjola took a bold initiative to create a
new kind of shopping experience that brings benefits to both Finnish consumers
and retailers. Pivo's open architecture enables the incorporation of the
services of companies into a single application on an extensive basis, says
- The banking sector has to design new and innovative services for Finnish
consumers as a result of major transformation related to mobile shopping and
retailing. We have always been present when people make purchases. At this
very moment too, we want to be present when smartphones have entered the scene
and are increasingly used for various transactions, explains Hanna Äijälä of
OP-Pohjola's customers can download the Pivo mobile application from 13 June
2013. The application will first be available for iPhone and Android
smartphones and later on during the summer for Windows Phones too.
Group Interest Account:the more total deposits, the higher interest income
OP-Pohjola has also introduced a brand new product into the Finnish deposit
market. This Group Interest Account brings game-like and collective features
to traditional deposits into a savings account. The Group Interest Account is
an online account that represents a brand new method of depositing money into
a fixed-term account. Its interest is determined by how much customers
collectively deposit money into the account during the period of contribution.
- The Group Interest Account is a new type of collective deposit product. The
more the account will attract deposits, the higher the deposit rate. It is
easy to monitor the accrual of total deposits and interest at op.fi, says
Marika Hagelin, OP-Pohjola.
- The Group Interest Account is ideal for savers and investors who seek a
secure and fairly lucrative investment option. Its deposit rate will vary
between 0.50-1.30% depending on the total deposits made in the first tranche.
We aim to launch two tranches during the rest of the year, whose terms and
conditions will be determined on the basis of the market situation and the
experiences gained from the first tranche, says Hagelin.
OP-Pohjola aims to modernise the look and feel of savings and investments
through a product that works online and involves collective features. The
social media will play an important role in the launch of the Group Interest
Account and each and every depositor can also contribute to the deposit rate
by recommending the account to his friends.
Read more about the Group Interest Account at www.op.ri/ryhmatuotto(available
in Finnish and Swedish only) and Pivo at www.pivolompakko.fi. More
information can also be found at op.fi.
For more information and requests for calls, please contact: Laura Hinkkanen,
OP-Pohjola Corporate Communications, tel. +358 (0)50 397 3810 or +358 (0)10
OP-Pohjola Group is Finland's leading financial services group providing a
unique range of banking, investment and insurance services. The Group's
mission is to promote the sustainable prosperity, well-being and security of
its owner-members, customers and operating regions through its local presence.
Its objective is to offer the best and most versatile package of loyal
customer benefits on the market. OP-Pohjola Group consists of some 200 member
cooperative banks and the Group's central institution, OP-Pohjola Group
Central Cooperative, with its subsidiaries and closely-related companies, the
largest of which is the listed company Pohjola Bank plc. The Group has a staff
of over 13,000. OP-Pohjola Group posted earnings before tax of EUR 601 million
in 2012 and had total assets of EUR 99.8 billion on 31 December 20121. The
Group has over four million customers.
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Source: Pohjola Pankki Oyj via Thomson Reuters ONE
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