Richard Branson and Jochen Zeitz Reveal The B Team Leaders and Kick-start a Plan B for Business

 Richard Branson and Jochen Zeitz Reveal The B Team Leaders and Kick-start a
                             Plan B for Business

  PR Newswire

  LONDON, June 13, 2013

LONDON, June 13, 2013 /PRNewswire/ --

The B Team, a global non-profit founded by Sir Richard Branson and Jochen
Zeitz, revealed its starting line-up of business leaders today. They will work
together to deliver a new way of doing business that prioritises people and
planet alongside profit - a "Plan B" for businesses the world over.

The leaders joining The B Team founders Sir Richard Branson and Jochen Zeitz

  *Shari Arison, Owner, Arison Group
  *Kathy Calvin, President and CEO, United Nations Foundation
  *Arianna Huffington, Chair, President & Editor In Chief, The Huffington
    Post Media Group
  *Mo Ibrahim, Founder, Celtel
  *Guilherme Leal, Founder & Co-Chairman, Natura
  *Strive Masiyiwa, Founder & Chairman, Econet Wireless
  *Dr. Ngozi Okonjo-Iweala, Coordinating Minister for the Economy and
    Minister of Finance, Government of Nigeria
  *François-Henri Pinault, CEO & Chairman, Kering
  *Paul Polman, CEO, Unilever
  *Ratan Tata, Chairman Emeritus, Tata Group
  *Zhang Yue, Founder and Chairman, Broad Group
  *Professor Muhammad Yunus, Chairman, Yunus Centre
  *Dr. Gro Harlem Brundtland, Deputy Chair, The Elders (Honorary Leader)
  *Mary Robinson, Secretary, The Elders and President, Mary Robinson
    Foundation - Climate Justice (Honorary Leader)

The initial "B Leaders" have been selected by a global network of advisors.
They have come together as a group of committed business leaders to use their
collective voice to help engage other leaders and will act as a catalyst to
help deliver "Plan B". They will work with partners to break down entrenched
barriers and ensure there is a clear way forward.

The B Team will address three initial Challenges: "The Future of Leadership",
"The Future Bottom Line" and "The Future of Incentives" to help focus business
away from short term gain and to balance the long term benefits for our people
and our planet.

In a live online broadcast to over 500 hundred gatherings in more than 115
cities around the world, The B Team Leaders also issued a joint Declaration
today ( ), acknowledging key global problems such
as growing inequality, unemployment and the unsustainable use of natural
resources. The group commits to accelerating a movement of leaders around the
world driven by a better way of doing business. 

"Today we want to start a global conversation on a "Plan B" for business,"
said co-founder Sir Richard Branson, "We are working with government agencies,
the social sector, and business leaders to help get on top of some of the
world's seemingly intractable challenges. We are keen to listen, learn and
share with others to build businesses that do what's right for people and the

"Business is integral to society, but it has also created most of the negative
environmental challenges of this century," co-founder Jochen Zeitz said today,
"The B Team will help to catalyse a shift away from the existing short-term,
unsustainable mindset, towards the long-term interest of people, the planet
and the wider economy. Tackling these three challenges is a starting point for
a "Plan B" to form."

"The Future of Leadership" Challenge will seek to accelerate a new kind of
inclusive leadership underpinned by a moral compass of being fair, honest,
positive and creative ( ). This is founded on
cooperation and will be aimed at generating long-term value for society, the
economy and the environment.

"The evolution of business leadershipaway from a focus on short-term profits
is essential for the future generation of leaders," said Arianna Huffington.
"We need a "Plan B" for the way business is managed, starting with leadership
more committed to well-being, wisdom and sustainable business success. The
only way to enjoy a long-term healthy bottom line is with a workplace that
supports the well-being of employees. We want to accelerate that shift by
putting the spotlight onbusiness leaders at the forefront of this movement
and connecting them with each other."

The "Future Bottom Line" Challenge seeks to accelerate a move away from
single-minded financial "short-termism", towards a focus on the long term, and
will aim to expand corporate accountability beyond financial gains to include
negative and positive contributions to the economy, environment and society.

In driving forward the "Future of Incentives" Challenge, The B Team will work
with partners to develop new corporate and employee incentive structures and
to identify and map both positive and harmful subsidies. This will help to
shift market and business behavior towards incentives that maximize social,
environmental and economic benefit.

"Positive market incentives operating in the public interest are too few and
far between, and are also up against a seemingly never-ending expansion of
perverse incentives and lobbying," said Mo Ibrahim, "There are models that can
help change this and we will work to create new incentives in dialogue with
businesses, the social sector and governments."

The B Team will be holding a series of community events over the coming
months. Input from stakeholders participating in today's global digital
gathering will contribute to The B Team's plans for these first three
Challenges and the formation of a comprehensive "Plan B" for business. The B
Team is also encouraging the general public to submit their views on a new
charter for better business at

To register for the live online broadcast scheduled at 9:30 AM BST, 13 June
2013 please go  to :

About The B Team

The B Team is a not-for-profit initiative that has been formed by a group of
global business leaders to create a future where the purpose of business is to
be adriving force for social, environmental and economic benefit.

The initial B Leaders include: Shari Arison, Sir Richard Branson, Kathy
Calvin, Arianna Huffington, Mo Ibrahim,Guilherme Leal, Strive Masiyiwa,Dr.
Ngozi Okonjo-Iweala, François-Henri Pinault,Paul Polman, Ratan Tata, Zhang
Yue, Professor Muhammad Yunus andJochen Zeitz. Joining The B Team as Honorary
B Leaders are Mary Robinson representing People and Dr. Gro Harlem Brundtland
representing Planet.

Workingwith a global community of advisors and partners, The B Team seeks to
develop and implement a Plan B for businessthat puts people and planet
alongside profit. The B Leaders will focus on execution and action, catalysing
and amplifying others' efforts by undertaking specific global Challenges where
their collective voice can make a difference.

The B TeamFounders and Co-Chairs are Sir Richard Branson and Jochen Zeitz.
They are joined by supporters who make up the Founders Circle including Derek
Handley (founding CEO),Havas Media, Strive Masiyiwa, Joann McPike,Blake
Mycoskie, Kering/PUMAVision, The Rockefeller Foundation,The Tiffany & Co.
Foundationand Virgin Unite (initial incubator of The B Team).For more
information, please visit: or follow us @thebteamhq

Media Contact:

Peter Browning Browning & Associates Ltd. T. +44-1865-339-678 / E.
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