Kia Motors enters Interbrand's list of 50 Best Global Green Brands 2013

Kia Motors enters Interbrand's list of 50 Best Global Green Brands 2013 


    --  Kia debuts in 37(th) place on annual Interbrand study of green
        brands
    --  Interbrand assesses both market perception and environmental
        performance
    --  Kia also recently named in Interbrand's 100 Best Global Brands
        2012

SEOUL, KR, June 12, 2013 /CNW/ - Kia Motors has been named 37th in 
Interbrand's list of the 50 Best Global Green Brands 2013, a debut for the 
Korean car manufacturer in the annual ranking of sustainability and 
environmental performance of the world's 100 most valuable brands. Interbrand 
assesses businesses based on market perception and the actual environmental 
performance of the company and its products and services.

This latest recognition by Interbrand follows hot on the heels of Kia's recent 
introduction to the 100 Best Global Brands 2012 rankings, in which Kia placed 
87th.

According to the 50 Best Global Green Brands 2013 study, Kia has placed 
eco-management at the forefront of its brand management strategy alongside its 
emphasis on quality and design management since 2006. Under this initiative, 
Kia has made huge strides in improving the performance of its vehicles, with a 
strong focus on enhancing fuel efficiency and a long-term aim for 
zero-emission vehicles. As a result of its efforts, Kia continues to be 
perceived as a leader in the environmental sustainability sector.

"In our view, the best green brands are those that are not only vital, 
relevant, powerful and pioneering, but also profitable, ethical and 
ecologically responsible. We applaud Kia Motors' efforts aimed at 
sustainability in all facets of its global operations that have enabled the 
company to be named as one of our Best Global Green Brands 2013," said Jez 
Frampton, Global CEO of Interbrand.

Kia's commitment to increasingly efficient mobility is realized partly through 
the introduction of the latest green technologies to its growing range of 
products under the EcoDynamics umbrella to ensure the company remains ahead of 
global emissions regulations and continuously improves average fuel 
consumption of its entire product line-up. This includes the development of 
hybrid powertrains for the brand's Forte model in Korea and Optima model in 
global markets, plug-in electric vehicles, full-electric vehicles and even 
hydrogen fuel-cell electric vehicles.

Kia has also realized an increase in the environmental performance of its 
supply chain, production centers and logistics operations. The brand has been 
recognized for minimizing harmful emissions from its operations and reducing 
the use of water resources during the manufacturing process, as well as 
recycling more than 90 percent of the waste generated during production at 
domestic plants.

Meanwhile, the brand brings its corporate social responsibility (CSR) 
activities together under the slogan, 'A Better Way to Go,' which has seen the 
introduction of the Green Light Project - a global initiative to build schools 
and provide school buses to children without access to education. The Green 
Light Project also runs disease prevention programs and mobile clinics. In 
2012, Kia realized a 15 per cent year-on-year increase in CSR investment.

Tae-Hyun (Thomas) Oh, Executive Vice President and COO of Kia Motors 
Corporation, said, "Kia Motors continues to invest heavily in sustainable 
growth in environmental performance and corporate social responsibility around 
the globe.

"We strive to create safe, economical and environmentally-friendly vehicles in 
all our manufacturing facilities, and our business practices have been 
developed to match this focus on sustainability. Kia employees around the 
world work hard to ensure sound environmental performance in all aspects of 
the business, and we will continue to invest in encouraging sustainable 
mobility," Oh added.

About Kia Motors Corp.:
Kia Motors Corporation (www.kia.com) - a maker of quality vehicles for the 
young-at-heart - was founded in 1944 and is Korea's oldest manufacturer of 
motor vehicles. Over 2.7 million Kia vehicles a year are produced in nine 
manufacturing and assembly operations in five countries which are then sold 
and serviced through a network of distributors and dealers covering around 150 
countries. Kia today has over 47,000 employees worldwide and annual revenues 
of US$42 billion. It is the major sponsor of the Australian Open and an 
official automotive partner of FIFA - the governing body of the FIFA World 
Cup™. Kia Motors Corporation's brand slogan - "The Power to Surprise" - 
represents the company's global commitment to surprise the world by providing 
exciting and inspiring experiences that go beyond expectations.

About Kia Canada Inc.: Kia Canada Inc. (www.kia.ca - 
www.facebook.com/kiacanada) a maker of quality vehicles for the young-at-heart 
is a subsidiary of Kia Motors Corporation (KMC) which was founded in 1999 and 
sells and services high quality, class leading vehicles like the Soul, Forte, 
Optima and Sorento through a network of 181 dealers nationwide. Kia Canada 
Inc. employs 162 people in its Mississauga, Ontario headquarters and four 
regional offices across Canada, with an all-new state-of-the-art facility to 
open in Montreal shortly. Kia's brand slogan "The Power to Surprise" 
represents the company's global commitment to surprise the world by providing 
exciting & inspiring experiences that go beyond expectations.

Jack Sulymka National PR and Corporate Partnerships Manager Kia Canada 
Inc.

T: 905.755.6266 C: 905.301.6207 E:jsulymka@kia.ca

Daniel Ponzini Public Relations and Events Coordinator Kia Canada 
Inc.

T: 905.755.6415 C: 647.462.8986 E:dponzini@kia.ca

SOURCE: KIA Canada Inc.

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CO: KIA Canada Inc.
NI: AUT ENT 

-0- Jun/12/2013 19:40 GMT


 
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