Insurance Auto Auctions Launches CarKeyword App for Apple iPhone

  Insurance Auto Auctions Launches CarKeyword App for Apple iPhone

  - Free, Easy-to-Use App Tracks Automotive Metrics and Keyword Search Trend
                                    Data -

 - Allows Multilingual Customers to Make Smart Decisions in Auction Process -

Business Wire

WESTCHESTER, Ill. -- June 12, 2013

Insurance Auto Auctions, Inc. (IAA) the leading live and live-online salvage
auto auction company and wholly-owned subsidiary of KAR Auction Services, Inc.
(NYSE: KAR), today announced that it has launched the CarKeyword App for Apple
iPhone, which can be downloaded free of charge through the Apple App Store,
beginning today. CarKeyword includes search data features to track key words
and help customers make smart buy-or-sell decisions through the convenience of
their mobile devices. Optimized for iPhone 5, CarKeyword is the first App of
its kind to be offered in Polish, Spanish, Arabic, and English.

IAA designed the CarKeyword App to help customers anticipate increases in
auction prices and make more informed buy-or-sell decisions by using keyword
search terms to track automotive trends. Information is localized for users,
displaying language and reading orientation that matches the user’s iPhone
language settings. For example, last week the top key word in the United
States was "BMW" but "Honda Civic" moved up to #3 and has been trending up for
4 weeks. The CarKeyword App tracks keywords based on a number of variables,
and displays them for users in an easy to use, easy to access format. Some of
the additional specialized capabilities and features of the App include:

  *Popular tab allows users to scroll through the top 300 keywords (e.g., car
    searches) by volume;
  *Countries tab allows users to easily search for the most popular and
    trending keyword search terms exclusively from users of IAA’s auction
    website in their home country;
  *Rising tab allows users to view the 300 fastest increasing keywords over
  *Search key allows users to quickly locate a keyword;
  *Keyword buttons allow users to view a graph of each keyword’s rank by
    volume over time. Users can print or save the graph, as well as share it
    through social media channels.

“We continue to expand in geographic markets and enhance our abilities to meet
our customers’ growing needs, and our new App allows multilingual users to
make informed and knowledgeable decisions in the auction buyer/seller
process,” said Tom O’Brien, chief executive officer at Insurance Auto
Auctions, Inc. “We are pleased to be offering the first App of its kind in the
U.S., United Arab Emirates, Mexico, and Poland. CarKeyword is the next step in
offering a best in class buyer/seller experience - users are able to access a
robust database of used car trends for market that allows them to stay ahead.”

CarKeyword is the latest in a number of Apps from IAA. In February, IAA
launched I-Pay through its IAA Buyer App for Apple, which was the first to
introduce payment services for salvage buyers via an App in the industry. IAA
also recently expanded -- and iPhone5 optimized -- its Mugshots Parking Lots
App, which provides users with photographs of cars, trucks, vans, and SUVs for
every year, make, model, and series.

IAA service representatives are available to assist users with the App as well
as website-related activity and all aspects of the registration and buying
process. To contact the a representative, please call (Toll Free)
-877-937-4243 or (Toll Call) 708-492-7080.

To learn more about the CarKeyword App, go to

Download the CarKeyword App from the Apple store here

About Insurance Auto Auctions, Inc.

Insurance Auto Auctions is the leading live and live-online salvage vehicle
auction company and a wholly-owned subsidiary of KAR Auction Services, Inc.
(NYSE: KAR). Headquartered in Westchester, Illinois, USA, IAA has over 160
auction facilities throughout North America offering towing, financing and
titling services. With the most auction facilities in North America, IAA
provides registered buyers from around the globe with millions of
opportunities to bid on and purchase donated and salvaged vehicles. Since
1982, IAA has sold millions of vehicles through its weekly auctions for
insurance companies, fleet and rental companies, financing companies, charity
organizations and the general public. With a talented team of over 2,000
employees, IAA is committed to providing customers with the highest level of
services in the salvage auto industry. Go to to learn more, and
follow IAA on Facebook and Twitter.


Insurance Auto Auctions, Inc.
Jeanene O’Brien, +1-708-492-7328 (USA)
Vice President, Marketing
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