MediaMind : DG Announces New Global Verification Suite
DG Announces New Global Verification Suite
Verification Suite is now Powered by the Integration of MediaMind and Peer39
New York, NY, June 12, 2013 - DG (NASDAQ: DGIT), the world's leading
multiscreen ad management company, announced today a new global Verification
Suite supporting nine languages including English, Spanish, French, German,
Portuguese, Dutch, Italian, Chinese, and Japanese, fully integrated into the
Verification is the process of an independent third-party attempting to verify
that an advertisement was delivered according to the expectations of the
advertiser. The new contextual verification elements of the MediaMind
verification product will be powered by Peer39, the leading Brand Safety and
Page Quality data provider in the RTB space. This signifies the full
integration of the MediaMind and Peer39 platforms, following DG's acquisition
"Marketers need to confirm the quality of ad inventory and also confirm that
their ads were able to be seen," said Ricky Liversidge, CMO at DG.
"Verification is a premium data set within MediaMind Analytics, enabling
clients to confirm their ads were delivered in accordance with expectations."
Deeper integration of the MediaMind and Peer39 platforms will provide improved
workflow for agency clients who want to harness verification insights for
media planning purposes. The design of the verification reporting interface
has been updated to share the look-and-feel of the MediaMind platform and
reporting will continue to contain the option to measure viewability.
DG (NASDAQ: DGIT) is the leading global multiscreen advertising management and
distribution platform, fueling campaign management across TV, online, mobile
and beyond. Through a combination of technology and services, DG empowers
brands and advertisers to work faster, smarter and more competitively.
Boasting the world's largest hybrid satellite and internet network for
broadcast video delivery, the company's unparalleled campaign management
encompasses multiscreen ad delivery, cross-channel research and analytics, and
unified asset management. The DG product portfolio consists of two
overarching product lines for online and video campaign management: MediaMind
With New York as a center of operations, DG is a global company that connects
over 14,000 advertisers and 7,400 agencies worldwide with their targeted
audiences through an expansive network of over 50,000 media destinations
across TV broadcast and digital advertising in 78 countries, managing
approximately ten percent of the world's media assets. For more information,
This announcement is distributed by Thomson Reuters on behalf of Thomson
The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and other
applicable laws; and
(ii) they are solely responsible for the content, accuracy and originality of
information contained therein.
Source: MediaMind via Thomson Reuters ONE
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