Salt Lake City, UT Blogger Squares Off Against Austin, TX Tech Rival in June 10 - 16 Gemalto Contactless Payment Challenge Competing bloggers must shuck their wallet and pay with their mobile phone in a series of challenges to raise awareness for "tap and go" payment technology, which is being piloted in the two cities PR Newswire June 12 WHO: Salt Lake City-based blogger Kathy Dalton will represent the city in the Gemalto 2013 Contactless Challenge, where she will compete against fellow blogger Austin, Texas-based Josh Kerr. The bloggers, who have large followings among technology enthusiasts, moms and entrepreneurs, will use their blogs and Twitter channels to chronicle their experience of paying for various products and services using "near field communication" (NFC) contactless payment technology at participating retailers. WHAT:At the start of the Contactless Challenge, Dalton and Kerr will be given a NFC-enabled mobile phone and a list of transactions they must complete within the week. Each completed transaction will earn the bloggers points, in addition to "bonus points" for creativity. For example, the bloggers will be encouraged to incorporate tips from their social followers on potential tasks, such as contactless payments via a drive-thru, going to a movie, paying for a haircut, buying flowers, redeeming a coupon, and much more. Points will accumulate toward a cash donation made by Gemalto to the bloggers' charity of choice. WHEN/WHERE: The Contactless Challenge kicked off June 10 at midnight. The following two events are open for media participation: TWITTER CHAT: A Twitter Chat will be held Wednesday, June 12 from 1-2 p.m. MT for Dalton (@KathyDaltonSLC) and Kerr (@JoshKerr) to discuss their experiences using their NFC-enabled mobile phones. The chat, hosted on http://twubs.com/gemaltonfc,will be facilitated by @JustAskGemalto and will use the hashtag #GemaltoNFC. IN-STORE MEET-UP: Dalton will be onsite at the Sugar House Whole Foods on Thursday, June 13 at 7 p.m. to demonstrate the mobile payment technology and field questions about the challenge. The event will include complimentary dessert courtesy of Gemalto. Whole Foods is located at 1131 E. Wilmington Ave. Salt Lake City, Utah 84106. BACKGROUND: Gemalto, the world leader in digital security employing more than 200 in the Austin area, was selected in 2011 to serve as the mobile commerce platform for ISIS, the mobile commerce joint venture between AT&T Mobility, T-Mobile USA and Verizon Wireless that provides consumers and merchants with an open and secure system to revolutionize how consumers shop, pay and save. ISIS enables consumers to enjoy the speed, security and convenience of mobile contactless payment using NFC technology at retail outlets such as restaurants, movie theaters and drug stores. Consumers can securely pay, present loyalty cards, and redeem coupons all with a tap of their phones. To track the results of the Gemalto Contactless Challenge 2013, visit our blog at blog.gemalto.com/telecom/tag/contactless-challenge/, or follow us @JustAskGemalto. You can also follow Kathy Dalton at @KathyDaltonSLC and Josh Kerr at @JoshKerr. Media contact: Brittany Jedrzejewski Gemalto, Branding and Internal Communications Mobile: 512.587.3121 Brittany.Jedrzejewski@gemalto.com /PRNewswire-- June 12, 2013/ SOURCE Gemalto Website: http://blog.gemalto.com
Salt Lake City, UT Blogger Squares Off Against Austin, TX Tech Rival in June 10 - 16 Gemalto Contactless Payment Challenge
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