BNP Real Estate Uses Magic xpa Application Platform to Enhance and Mobilize its Key Sales Application

 BNP Real Estate Uses Magic xpa Application Platform to Enhance and Mobilize
                          its Key Sales Application

PR Newswire

OR YEHUDA, Israel, June 12, 2013

OR YEHUDA, Israel, June 12, 2013 /PRNewswire/ --

Magic Software Enterprises Ltd. (NASDAQ: MGIC), a global provider of software
platforms for enterprise mobility, cloud applications, and business
integration, announced today that BNPRealEstate, a subsidiary of BNPParibas
operating in all areas of the real-estate business, has successfully upgraded
and mobilized its key eBroker sales application using the Magicxpa
Application Platform. The new iPad application allows all information about
the company's real-estate assets to be used by BNPRealEstate's 400
salespeople in the field.

Over the years, BNPRealEstate's eBroker application had become outdated; it
lacked desired features, performed poorly, and was difficult to use.
BNPRealEstate used Magic xpa to improve eBroker's user interface and range
of functions using RIA (Rich Internet Application) technology, while retaining
the core business rules of the original application. The project was completed
and rolled out in just six months.

In addition to desktop access, salespeople can now access the application on
their iPads while in the field. The application fully complies with the
BNPParibasGroup's security policy since connections are made using a highly
secure RSA authentication token, data transits via 3G network or by Wi-Fi, and
the IS Department implemented a new mobile device infrastructure.

"The enhanced eBroker application is very user friendly and its new features
enable our salespeople to respond to customers immediately with relevant
information displayed in an easily understood visual format. For example, our
salespeople can now bring up a list of offers with their geographical
locations displayed on a map or produce a PowerPoint presentation including a
complete description of each offer and send it directly to the customer by
email," explains Eric François, Chief Information Officer at BNP Real Estate.
"The application has been overwhelmingly endorsed by our salespeople, to the
extent that we have had to increase the number of user licences," adds

"Magic is proud of our close working relationships with our customers. By
understanding BNP Real Estate's specific needs and mobility requirements, we
were able to guide them use to leverage Magic xpa's RIA technology and built
in mobile deployment options to rapidly roll out iPad and desktop apps while
adhering to the company's enterprise-grade performance and security
requirements," said Eric Choppe, the Managing Director of Magic France.

About BNPRealEstate

BNPParibasRealEstate is one of the world's major international real-estate
service providers. The company provides a comprehensive range of services
covering the whole property cycle: Development, Transaction, Consulting,
Valuation, Property Management and Investment Management.

With 3,300 employees, BNPParibasRealEstate provides its customers with
local market expertise in 34 countries (18 wholly-owned subsidiaries and 16
national alliances, representing over 3,000 staff) and more than 180 offices.
BNPParibasRealEstate is part of the BNPParibasGroup.

For more information:

About Magic Software Enterprises

Magic Software Enterprises Ltd. (NASDAQ: MGIC) is an international provider of
application platforms (Magicxpa) and integration platforms (Magicxpi)
(EAI-BPM- Enterprise Application Integration - Business Process Management).
Drawing on 30 years' experience and a network of 14 regional offices around
the world, Magic Software is present in 50 countries through its network of
ISVs, system integrators, distributors/VARs, consultants and OEM partners. The
company is a partner of major IT solution providers, including SAP,, Microsoft and Oracle.

For more information about Magic Software, visit

Except for any historical information contained herein, matters discussed in
this press release might include forward-looking statements that involve a
number of risks and uncertainties. Regarding any financial statements, actual
results might vary significantly based upon a number of factors including, but
not limited to, risks in product and technology development, market acceptance
of new products and continuing product conditions, both locally and abroad,
release and sales of new products by strategic resellers and customers, and
other risk factors detailed in Magic's most recent annual report and other
filings with the Securities and Exchange Commission.

Magic has made every effort to ensure that the information contained in this
press release is accurate; however, there are no representations or warranties
regarding this information, including warranties of merchantability or fitness
for a particular purpose. Magic assumes no responsibility for errors or
omissions that may occur in this press release.

Magic is a registered trademark of Magic Software Enterprises Ltd. All other
product and company names mentioned herein are for identification purposes
only and are the property of, and might be trademarks of, their respective

Press Contact:
Tania Amar | VP Global Marketing
Magic Software Enterprises

SOURCE Magic Software Enterprises Ltd
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