Pie Five Pizza Co. to Open First Franchise in North Carolina
One fateful lunch in Texas, and veteran restaurateur Michael Understein was
ready to take Pie Five home.
THE COLONY, Texas, June 12, 2013 (GLOBE NEWSWIRE) -- Nation's Restaurant News
has crowned it with the 2012 Hot Concepts of the Year award. Forbes has called
it one of 10 hot new chains from established brands and most recently it was
named a 2013 Top 50 Restaurant Brand of the Year. But it was one fateful lunch
during a business trip to Texas that hooked Michael Understein on Pie Five
As the first franchise owner to introduce the celebrated fast-casual Pie Five
Pizza Co. concept to North Carolina, Understein's sole focus is to bring Pie
Five's great-tasting pizzas topped with the freshest ingredients, baked and
ready to eat in five minutes to residents in the Charlotte-North Carolina
While traveling in Dallas, he was introduced to the brand as he searched for a
good lunch stop and walked into a Pie Five restaurant. One meal, and he was
ready to open restaurants.
"I ordered my pizza, and it was really good," Understein said. "But I just
stayed and watched the crowd. I watched how customers were coming through the
door, customizing their orders and getting their pizzas by the time they
reached the checkout. It was fresh, it was delicious, and it was
individualized for every guest."
Understein wasn't your ordinary casual observer. He brought the Panera Bread
concept to North Carolina and grew it to 14 locations as a joint venture
partner helping to fuel the brand's quick expansion across the state. Prior to
that he held positions as Vice President of Operations for Hard Rock Café and
Vice President of Operations for Applebee's International.
The minute he got home, Understein called his business partner Josh Keaton and
they have been on a fast track with Pie Five ever since. Understein was
awarded one of the first franchise agreements for the chain in a multi-unit
deal to open up to 10 locations.
His first Pie Five location will open at 1915 Matthews Township Shopping
Center, Charlotte, North Carolina this summer and he is already in
negotiations for a second site.
"Mike's restaurant and operations experience speaks volumes about the kind of
debut Pie Five will make in North Carolina," said Madison Jobe, Chief
Development Officer of Pie Five. "He has witnessed the evolution of
restaurants from the highest levels, and he understands that today's guests
want delicious food and a great experience and that's exactly what Pie Five
About Pie Five Pizza Co.:
Pie Five is a subsidiary of Pizza Inn Holdings, Inc. headquartered in the
Dallas suburb of The Colony, Texas. Pizza Inn Holdings, Inc. is an owner,
franchisor and supplier of a system of restaurants operating domestically and
internationally. Pie Five Pizza Co. is a fast-casual concept offering
individual pizzas made to order and cooked in less than five minutes. Founded
in 1958, publicly traded Pizza Inn Holdings, Inc. (Nasdaq:PZZI) franchises
approximately 300 restaurants and directly owns and operates 14 restaurants.
For more information, visit www.piefivepizza.com or Facebook
(facebook.com/PieFivePizza) and Twitter (twitter.com/PieFivePizza).
CONTACT: Media Contact:
Press spacebar to pause and continue. Press esc to stop.