The Dentsu Group to Be on Stage with Renowned Music Group Perfume at "Happy Hacking" Seminar at Cannes Lions

  The Dentsu Group to Be on Stage with Renowned Music Group Perfume at "Happy
  Hacking" Seminar at Cannes Lions

Business Wire

TOKYO -- June 12, 2013

Dentsu Inc. (TOKYO:4324)(ISIN:JP3551520004)(President & CEO: Tadashi Ishii;
Head Office: Tokyo; Capital: 58,967.1 million yen) announced today that the
Company will be leading a seminar at the 2013 Cannes Lions International
Festival of Creativity on Thursday, June 20. Entitled "Happy Hacking:
Redefining the Co-creation Frontier," the session will push the notion of
"co-creation" further and explore the possibilities and implications of
"hacking" in today's world.

Japanese techno-pop singing sensation Perfume (Photo: Business Wire)

Japanese techno-pop singing sensation Perfume (Photo: Business Wire)

"Our model grew out of this mindset of understanding people not just as
'target consumers,' but as audiences," explained Yuya Furukawa, chief creative
officer of Dentsu. "Today, as it was during Dentsu's earliest days, it is
important to know the kinds of stories and content that people choose to
consume, engage with or co-create through hacking."

The event will include a panel discussion featuring six-time Lions winner Adam
Kerj, chief creative officer, 360i and Naoko Katayama, executive planning
director, Dentsu Holdings USA. The panelists will explore the concepts of
"Happy Hacking" and share "hacking" examples on behalf of two major clients.

"Hacking different domains of collaboration in the world of creativity changes
the dynamic of every relationship and the interaction among all the parties,
including the brand, the agency, the consumers and the creators. As a result
of hacking, unconventional and exciting work is created," Furukawa said.

The forum will be moderated by the 2013 PR Week Agency PR Professional of the
Year Elise Mitchell, CEO, Mitchell Communications Group; CEO, Dentsu Public
Relations Network.

In addition to the panel discussion, world-recognized artist and Programmer
Daito Manabe of Rhizomatiks ( and Creative
Technologist Kaoru Sugano of Dentsu will also appear as guests. Additionally,
Cannes Lions audience members will have an opportunity to witness an
extraordinary performance by celebrated Japanese techno-pop singing sensation

For those who want to enjoy the Cannes Lions learning programme but can't make
it to the South of France, the session will be streamed live direct from the
Cannes stage. Based on Internet voting, Dentsu's seminar was selected as the
Thursday session to be streamed live. Watch the discussion, enjoy the
performance and find new ways to creatively collaborate with your audiences.
The session will be streamed live on YouTube
( at 16:00 CET (10:00 EDT), on
Thursday, June 20.

About the Dentsu Group
Led by Dentsu Inc. (TOKYO:4324)(ISIN:JP3551520004), the world's largest
advertising agency brand with a history of 112 years, the Dentsu Group offers
a comprehensive range of client-centric communications and media services in
110 countries across five continents. Its Japan-wide network and London-based
global operating unit Dentsu Aegis Network Ltd., which oversees the operations
of Aegis Media, a leading global media and digital communications specialist,
as well as those of the Dentsu Network, which manages all of Dentsu's other
global business operations outside Japan, together employ more than 37,000
dedicated professionals. The Group is also active in the production and
marketing of sports and entertainment content on a global scale.

Dentsu Inc.:
Dentsu Aegis Network Ltd:
Dentsu Network:

Photos/Multimedia Gallery Available:



Dentsu Inc.
Shusaku Kannan, +81 3 6216 8042
Senior Manager
Corporate Communications Division
New York:
Dentsu Network
All enquiries
Amanda Keeney, +1 479 443 4673
Senior Director, Mitchell Communications Group, LLC
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