D.E MASTER BLENDERS 1753 : Update on the intended offer by Oak Leaf for D.E MASTER BLENDERS 1753 - All competition approvals

 D.E MASTER BLENDERS 1753 : Update on the intended offer by Oak Leaf for D.E
          MASTER BLENDERS 1753 - All competition approvals obtained

    Update on the intended offer by Oak Leaf for D.E MASTER BLENDERS 1753
                      All competition approvals obtained

Full Press Release in PDF

Amsterdam / Haarlem,  June 12, 2013  - Reference  is made to  the joint  press 
releases by Oak Leaf B.V. (the Offeror), a newly incorporated company that  is 
wholly owned by Joh. A. Benckiser led investor group, and D.E MASTER  BLENDERS 
1753 N.V.  (DEMB) dated  April 12,  2013, May  10, 2013  and June  6, 2013  in 
respect of  the intended  public cash  offer for  all issued  and  outstanding 
ordinary shares in  the capital  of DEMB  at an offer  price of  € 12.50  (cum 
dividend) for each DEMB ordinary share (on a fully diluted basis), subject  to 
customary conditions (the Offer).

The Offeror and DEMB jointly announce that the Offeror has obtained regulatory
clearance from the European Commission and the Federal Antimonopoly Service of
Russia in connection with the intended Offer.

For more information


Contact Investor Relations          Corporate Communications
        Robin Jansen                Michiel Quarles van Ufford
        +31 20 558 1014             +31 20 558 1080
        investor-relations@DEMB.com media-relations@DEMB.com

The Offeror

Contact European Media: Hill+Knowlton       US Media: Abernathy McGregor
        Ingo Heijnen or Frans van der Grint Tom Johnson
        +31 20 404 47 07                    +1 212 371 5999

Important information for DEMB shareholders

The information in this press release is  not intended to be complete and  for 
further information explicit reference is  made to the offer memorandum,  when 
finally published. The offer memorandum  will contain details of the  intended 

This announcement is  neither an offer  to purchase nor  a solicitation of  an 
offer to sell securities, including shares  in DEMB. The public offer for  the 
issued and outstanding ordinary shares of DEMB described in this  announcement 
has not commenced. At the time the Offer is commenced, the Offeror will file a
Tender Offer Statement  on Schedule  TO with  the SEC,  and DEMB  will file  a 
Solicitation/Recommendation Statement on  Schedule 14D-9 with  respect to  the 

The  Tender  Offer  Statement  (including  an  offer  memorandum   (containing 
information required by the AFM  as well as by the  SEC), a related letter  of 
transmittal and  other offer  documents) and  the  Solicitation/Recommendation 
Statement, as they may  be amended from time  to time, will contain  important 
information that should  be read carefully  before any decision  is made  with 
respect to the Offer. Those materials  and other documents filed or  furnished 
by the Offeror or filed or furnished by DEMB with the SEC will be available at
no charge on  the SEC's web  site at www.sec.gov.  In addition, investors  and 
shareholders will be able  to obtain free copies  of these materials filed  by 
DEMB by contacting Investor Relations by  mail at Oosterdokstraat 80, 1011  DK 
Amsterdam, the  Netherlands, by  email  at investor-relations@demb.com  or  by 
telephone at +31 20 558 1015.

The distribution of this press release may in some countries be restricted  by 
law or  regulation. Accordingly,  persons  who come  into possession  of  this 
document should inform themselves of and observe these restrictions.

To the  fullest extent  permitted  by applicable  law,  the Offeror  and  DEMB 
disclaim any  responsibility  or  liability  for the  violation  of  any  such 
restrictions by any person. Any failure to comply with these restrictions  may 
constitute a  violation  of  the securities  laws  in  one or  more  of  those 
jurisdictions. Neither  the  Offeror, nor  DEMB,  nor any  of  their  advisers 
assumes any responsibility  for any violation  by any person  of any of  these 
restrictions. Any DEMB shareholder who is in any doubt as to his/her  position 
should consult an appropriate professional adviser without delay.

Forward looking statements

This press  release  may  include "forward-looking  statements"  and  language 
indicating trends, such as "anticipated" and "expected". Although the  Offeror 
and DEMB believe that  the assumptions upon  which their respective  financial 
information and  their respective  forward-looking  statements are  based  are 
reasonable, they can give no assurance that these assumptions will prove to be
correct. These statements are subject to risks, uncertainties, assumptions and
other important factors, many of which may be beyond the control of DEMB,  and 
could cause  actual  results to  differ  materially from  those  expressed  or 
implied in these forward-looking statements.  Factors that could cause  actual 
results to differ from  such statements include, but  are not limited to:  the 
occurrence of any event, change or other circumstances that could give rise to
the termination of the  Offer, the failure  to receive, on  a timely basis  or 
otherwise, the required  approvals by government  or regulatory agencies,  the 
risk that an Offer condition to the Offer may not be satisfied, the ability of
DEMB to  retain  and  hire  key  personnel  and  maintain  relationships  with 
customers, suppliers and other business partners pending the completion of the
tender offer,  and other  factors  described in  "Risk Factors"  and  "Forward 
Looking Statements" in DEMB's Annual Report  on Form 20-F for the fiscal  year 
ended June 30, 2012  and reports on Form  6-K thereafter. Neither the  Offeror 
nor DEMB,  nor  any of  their  advisers  accepts any  responsibility  for  any 
financial information contained in this press release relating to the business
or operations  or  results  or  financial condition  of  the  other  or  their 
respective groups.

                                 #  #  #

About the Offeror
The Offeror is a member of a privately-held affiliated group of entities,
operating under the Joh. A. Benckiser ("JAB") trade name. JAB is focused on
very long term investments in companies with premium brands in the fast moving
consumer goods category. JAB's portfolio includes a majority stake in Coty
Inc., a global leader in beauty, a majority stake in Peet's Coffee & Tea Inc.,
a premier specialty coffee and tea company, a majority stake in Caribou Coffee
Company, Inc., a specialty retailer of high-quality premium coffee products
and a minority stake in Reckitt Benckiser Group PLC, a global leader in
health, hygiene and home products. JAB also owns a luxury goods company with
brands such as Jimmy Choo, Bally and Belstaff. In the ordinary course of its
business JAB examines potential investments in or acquisitions of companies in
the coffee and tea category and in the cosmetics and luxury goods category.
The assets of JAB are overseen by its senior partners, Peter Harf, Bart Becht
and Olivier Goudet.

D.EMASTERBLENDERS1753 is a leading pure-play coffee and tea company that
offers an extensive range of high-quality, innovative products through
well-known brands such as DouweEgberts, Senseo, L'OR, Pilão, Merrild,
Moccona, Pickwick and Hornimans in both retail and out of home markets.The
company holds a number of leading market positions across Europe, Brazil,
Australia and Thailand and its products are sold in more than 45
countries.D.EMASTERBLENDERS1753 generated sales of more than € 2.7
billion in fiscal year 2012 and employs around 7,500 people worldwide.For
more information, please visit www.demasterblenders1753.com.

Full Press Release in PDF


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(i) the releases contained herein are protected by copyright and other
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(ii) they are solely responsible for the content, accuracy and originality of
information contained therein.

Source: D.E MASTER BLENDERS 1753 via Thomson Reuters ONE
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