Jack in the Box® Goes Big with 4 New Products for the Summer

  Jack in the Box® Goes Big with 4 New Products for the Summer

Business Wire

SAN DIEGO -- June 12, 2013

When it comes to BIG summertime fun, ferris wheels, double overhead waves and
triple-scoop ice cream cones pale in comparison to what’s happening at Jack in
the Box® restaurants. Beginning Thursday, June 13, Jack in the Box is
introducing four new products: Jack’s Big Stack™, Big Waffle Stack, Loaded
Chili Cheese Wedges and Iced Coffee.

“We want our guests to ‘Go Big’ and make the most out of everything that
summer has to offer,” said Iwona Alter, Division Vice President of Menu
Strategy. “That’s why we’re expanding our menu with a mix of new items that
are innovative, filling and refreshing.”

Jack’s Big Stack features two jumbo beef patties, American cheese, pickle
filets and onion rings topped with mustard and a mayo onion sauce and served
on toasted Sourdough bread.

Big Waffle Stack includes two eggs, country-grilled sausage, ham, American
cheese and hickory-smoked bacon stacked between two lightly sweetened, toasted
maple waffles.

Loaded Chili Cheese Wedges feature potato wedges topped with beef chili,
cheddar cheese sauce, shredded cheddar cheese, diced onions and sliced
jalapenos.

“There’s nothing light or dainty about our two new stacked sandwiches or
Loaded Chili Cheese Wedges,” Alter said. “They were created to satiate the
heartiest of appetites. We have other menu items for guests seeking lighter
fare, but if you want a flavorful combination of protein-packed ingredients to
fill you up at breakfast, lunch or dinner, our new stacks and wedges won’t
disappoint.”

Although Jack’s Big Stack, Big Waffle Stack and Loaded Chili Cheese Wedges are
available for a limited time only, Jack in the Box is adding Iced Coffee to
its permanent beverage menu.

“This is an exciting line extension that complements our variety of other
beverages,” Alter said. “We’re launching our line of Iced Coffees with two
delicious and refreshing flavors, Original and Mocha, and serving them in 16-
and 24-ounce sizes. With summer here, our Iced Coffees are the perfect way to
jump start your morning or to enjoy as an afternoon pick-me-up.”

[Note to media: Visit the online press room at jackinthebox.com for high-res
images of the new products.]

About Jack in the Box Inc.

Jack in the Box Inc. (NASDAQ: JACK), based in San Diego, is a restaurant
company that operates and franchises Jack in the Box® restaurants, one of the
nation’s largest hamburger chains, with more than 2,200 restaurants in 21
states. Additionally, through a wholly owned subsidiary the company operates
and franchises Qdoba Mexican Grill®, a leader in fast-casual dining, with more
than 600 restaurants in 45 states, the District of Columbia and Canada. For
more information on Jack in the Box and Qdoba, including franchising
opportunities, visit www.jackinthebox.com or www.qdoba.com. Follow Jack in the
Box on Facebook and Twitter.

Contact:

Jack in the Box Inc.
Brian Luscomb, (858) 571-2291
brian.luscomb@jackinthebox.com
 
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