Casio Continues To Project A Bright Light On The Industry

          Casio Continues To Project A Bright Light On The Industry

Industry Frontrunner Leads with Extensive and Innovative LampFree™ Projector

PR Newswire

DOVER, N.J., June 12, 2013

DOVER, N.J., June 12, 2013 /PRNewswire/ --Due to ever-changing industry
demands, projection technology has evolved greatly within the past few years.
What began with slide projectors, overheads and mercury lamps has recently
transitioned to ultra-short throw, high definition and portable projectors. As
the greatest achievement in the evolution of this technology, lamp free
projection eliminates harmful mercury bulbs, improving performance and
reducing users' total cost of ownership. Casio America, Inc., the pioneer of
LampFree™ projection technology, continues to lead this category with a
growing portfolio of innovative LampFree™ projectors and applications.

Since its inception in 2010, Casio's LampFree™ projection technology has held
the number one market share position within the LED/Laser Lightsource
category. According to data from PMA Research, a high-tech research firm that
specializes in the projector market, Casio is the industry leader when it
comes to LampFree™ solutions across three product segments including portable,
Pro AV and short throw.

"More than three years ago, Casio stunned the projector industry with products
incorporating hybrid laser and LED lighting technology instead of mercury
lamps," said PMA Research vice president Linda Norton. "Now three years later,
Casio maintains more than 85 percent share of the mainstream projector market
for these types of products."

Now in its third generation, Casio's revolutionary LASER & LED Hybrid Light
Source combines a laser, a fluorescent element and LEDs to generate high
brightness, while eliminating the need for expensive projection lamps that
often need replacement. Without mercury lamps, Casio's LASER & LED Hybrid
Light Source allows users to reduce costs and count on a 20,000 hour estimated
life span. On average, users will save hundreds of dollars after approximately
6,000 hours of use compared to traditional mercury lamps.

"Casio is deeply committed to the projector industry, and has continued to
evolve its LampFree™ technology to meet market demands, thus developing a
number of projectors unmatched by competitive offerings," said Matt Mustachio,
general manager of Casio's Business Projector Division. "This marks only the
beginning of Casio's long-term dedication within the lamp-free category, as we
will continue to develop innovative new products."

Casio's commitment to the projection industry is displayed through its full
line of LampFree^™ projectors across the various market segments including
portable, multi-purpose, and high brightness units that are equipped with a
variety of features fit for a multitude of environments. Industry volume
within the short throw category is up by 355% and as the leading provider in
LampFree™ projectors Casio is well suited for the Education and House of
Worship channels.

"Our short-throw projectors are not only convenient due to the size, but are
perfect for classroom use as the brightness allows teachers to keep the lights
on and still have bright, clear presentations. It becomes a worry-free tool
for educators, ease of use, low maintenance and interactive whiteboard ready;
teaching is tough enough, educators shouldn't have to worry about the tools
used in the classroom. We've taken the time to work with educators and
determine what would work best for the daily rigors the education space
needs. We believe we've answered their requests and our #1 market share
position validates this," Mustachio added.

Casio's projectors are also equipped with capabilities that will illuminate
any room and aid in the creation of dynamic presentations. Other features
include energy-saving modes, computer, HDMI and video inputs and the ability
to display 3D content from a 3D capable computer. USB models incorporate
LAN/wireless connectivity, MobiShow, Crestron Roomview control and select
models are Interactive WhiteBoard ready.

Casio has been known to be pioneers in many consumer electronic categories,
and as a pioneer Casio continues to be innovators within this sector looking
to expand its lineup through the development of additional projectors with a
next generation LASER & LED Hybrid Light Source. The LASER & LED Hybrid Light
Sourcewill continue to serve as the driving force behind Casio's projectors.

For additional information regarding Casio's portfolio of LampFree™
projectors, please visit

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer
Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer
electronics and business equipment solutions. Established in 1957, Casio
America, Inc. markets calculators, keyboards, mobile presentation devices,
disc title and label printers, watches, cash registers and other consumer
electronic products. Casio has strived to fulfill its corporate creed of
"creativity and contribution" through the introduction of innovative and
imaginative products. For more information, visit

SOURCE Casio America, Inc.

Contact: Christine Azzolino,, or Amanda Pecora,, Coyne PR, (973) 588-2000; Sue Vander Schans, CASIO
AMERICA, INC., (973) 361-5400,
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